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Keyword Research:Broad match vs Exact Match, which one for Niche Research

by Mundus
3 replies
Hey Warriors, I need your help. I'm trying to do niche research using google adwords tool,but I get different search volumes for my keywords using broad match, than when I use exact match. I want to know which search volumes are more accurate, especially when I'm searching for potential niches. How do you guys do it? Do you just search with the broad match filter on, or do you change it to exact match. Thanks for your help!
#exact #keyword #match #niche #research #researchbroad
  • Profile picture of the author Gene Pimentel
    This gets pretty confusing for many of us, because everyone who publishes something on the subject uses their own criteria. One author may say "there must be at least 1000 searches per month", and they may say that's on a broad match. So if you're following their system or plan, use broad match.

    Another author may say "there must be at least 1000 searches per month", and they may be using "exact match". If so, and if you are following their system or marketing plan, then use the Exact match in this case.

    So whether you use Broad match or Exact match, it really depends on the marketing plan that you are following. If you're not following a set marketing plan/course, then you've got to blaze your own trail and see what works for you through a lot of trial and error.

    To confuse matters even more, it depends on the type of keyword phrase or niche you're researching. One niche may do extremely well for you even if there are only 500 broad searches done, while another niche may do very poorly with that number of searches.

    Another aspect to seriously consider is how much competition there is for the keyword. Even if a particular keyword gets 20,000 searches a month with exact match, it won't do you much good if there are 5-million competing pages. You would do better with a keyword that only has 500 monthly searches but has only 3,000 competing pages.
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    • Profile picture of the author omurchu
      I am a bit confused with this also. Here is my question:

      Say I am targeting a N.Y. deli to do SEO for their site. I see the broad match for "New York deli" is 74,00 and the phrase match is 27,00.

      Now can I tell the owner that there are 74,000 searches per month for his keyword phrase? Or is it more accurate to quote 27,000??

      Really confused regarding the difference.

      Thanks,
      Frank
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  • Profile picture of the author Marcel Hartmann
    "New York deli" will bring up the exact phrase, where as New York deli will land articles and websites that feature the words, but not necessarily in an order or proximity that would suggest that there is significant information regarding the delis in the city. Which means that, while on the Google search results page, there is more on-the-fly pondering needed to weed out the shallow articles from the meaty stuff.
    I think a "keyword phrase" is the exact match.

    Make sure to get suggestions for related phrases; New York deli will bring up something that has been ranked for deli in New York but "New York Deli" will not necessarily bring up the same page. Specificity is a blessing and a curse.

    Read the $100 a day in Adsense blog post for some techniques. Also NicheMarketNinja's videos re: keyword selection. :-)
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