Newbies in hot, very competitive niches

15 replies
Hello Warriors,

I'm quite sure that this question has already been asked before.In your opinion, should a newbie enter a hot, very competitive niche, such as weight loss or fitness?

I've seen a lot of advice to stay out of these hotspots because it is just too hard to rank/succeed. Another opinion is that one should go where the money is...

For a young person, not me but my relation who is very passionate about nutrition what would be the best to strategy to succeed?
#competitive #hot #newbies #niches
  • Profile picture of the author grey38
    If you're passionate about nutrition I would say forget google. Find a type of diet, or a type of targeted audience and create your site/marketing around them.

    Social media and video would be your best bet. You obviously would need a site to hold all the informational content, but social media and video will drive people to your site.

    I did this once with a certain type of diet. I put myself through the diet, and had great and successful results. As I tracked my results I picked up a huge following and did a video 1-2 times a week. I had a couple thousand (real) likes on facebook with a lot of activity from the visitors. I even had like 150-200 visitors a day in less than 2 months of just posting about my diet and how it works. All I ever used was my site and facebook.

    Problem was when I did it I was unable to monetize it and eventually shut the site down being tired of fooling with it (I'm not even sure I could monetize it now). But to build a following you just have to communicate with your audience and they'll come to you. Your videos will rank and so will some pages, but don't rely on rankings. Just find a way to monetize it before you waste too much time like I did.

    Good luck.
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    • Profile picture of the author chrispi
      Thank you grey. I guess, and this is my opinion only, one should have short term , intermediate and long term goals. Strategically speaking would this make any sense? She wants to be in this venture for a long time and has to start from nothing.
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  • Profile picture of the author Bluestarace
    If she doesn't solely depend on Google as her main traffic source, she can definitely do it. YouTube, twitter, Facebook and other social media sites can help her get a loyal subscriber list.
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    • Profile picture of the author kajol shafiq
      Yes, why not? Find less competitive sub-niches within the niche. For example, weight loss is a very competitive niche, but you can target diet pills for women etc and make money.
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      • Profile picture of the author Demetrius
        Originally Posted by kajol shafiq View Post

        Yes, why not? Find less competitive sub-niches within the niche. For example, weight loss is a very competitive niche, but you can target diet pills for women etc and make money.
        I also agree with you. Sub niches are the best way enter in a competitive market. Sub niches always have less competition and it can make your task more easier.
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        • Profile picture of the author chrispi
          Thank you very much. I appreciate your replies. This is where I need to get her to join the WF and ask questions directly.
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  • Profile picture of the author ishanr
    I always liked the hottest niches because:

    1. Competing against the best would make you think out of the box.
    2. You will get more popular and be known as a big player.
    3. Big niches have hungry customers who require very little presell.
    4. Hot niches have potentially more outlets such as websites, magazines, blogs, videos etc. for promotion, PPC, JVs etc.
    5. If you can make it in a hot competitive niche, you can make it in any niche...

    Just my two cents...
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    • Profile picture of the author chrispi
      Is there any particular let's call it "start up" strategy she should adopt? I think the conventional strategy would be to establish a blog, post regularly, start with small info products, develop a stable of products for the sales funnel, work on the list....Knowing what you know by the virtue of your experience, how would you kick it off?
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  • Profile picture of the author Sushiman1111
    You've got it just about right with your list there.

    It's perfectly possible to succeed in the fitness/nutrition niche as a newbie. I know, because I started out knowing nothing and had my first sale within a couple of weeks.

    My one piece of advice would be to spend as little money as possible starting up. You have to have a website, and it should be yours (not a Squidoo or similar deal, which is free but can be yanked out from under you at any time), so pay ten bucks or whatever for the URL and a little more for hosting. Possibly think about a cheap designer for the look of the site. But that's more or less it. She should just start a WP blog, get some posts going, get a list going, offer a product. Keep it simple.
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    • Profile picture of the author JohnMcCabe
      Originally Posted by chrispi View Post

      Thank you grey. I guess, and this is my opinion only, one should have short term , intermediate and long term goals. Strategically speaking would this make any sense? She wants to be in this venture for a long time and has to start from nothing.
      If she wants to be in this venture for a long time, it's as good a place to start as any. Especially if that's where here passion lies. That passion will give her a leg up over the people who are 'following the money' without caring about the market.

      Besides, suppose the short term goal was some "easier" niche she didn't care about. After reaching that goal, the next one is starting over with something else anyway.

      I agree with the sushi-man on holding spending to a minimum at first. I'll add that initial revenues should be plowed back into the business to build the brand.

      One thing about the nutrition market in your relation's favor is that it's quite possible to build a 'cult of personality' with rabid followers. Work on building the member base of the cult, and the sales (and profits) will follow.
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  • Profile picture of the author PerformanceMan
    This is like asking "should a singer try and get a record deal when they're unknown?"

    Of course they should! And so should you. Don't be afraid to compete. It makes you better.
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  • Profile picture of the author Faisal66
    Well. anyone can succeed with proper guidence from a good IM...

    If he is interested in that , why force him to choose a differrent niche,,,

    Every niche requires a hardwork to make a conversion

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    • Profile picture of the author butters
      It's good that she is passionate about the niche but remember, no matter what form of media that she will use to push traffic to a site, there are thousands of others doing the same. This doesn't mean that it isn't possible to do it, it just means she needs to be unique! If you are going into nutrition there are lots and lots of myths which float about which need to be debunked. Just a little example, not all cholesterol is bad. She meeds to wow her audience and needs to be highly informational and know what she is talking about. Remember the big companies, weight watchers etc... are preforming their own scientific research to give to their audience, what can she do to compete with that?
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  • Profile picture of the author Chri5123
    There certainly are a lot of conflicting views about this.

    Each to their own.

    For me, I have never been put off by competition - it simply means there is more money in the niche.

    The key is finding your "angle" and working out what you can offer in order to compete with the masses.
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  • Profile picture of the author JasonBennet
    If the niche is very competitive, it means that there are lots of money in the market. If you want to totally depend on SEO to get traffic to your website, then I will say just forget it as most of the long tail keywords will already be ranked.

    However if you are willing to commit your time and money into other traffic generation methods, then I will say just go ahead as the market is profitable and you can focus on getting your own profit share.
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