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Physical product upsell inversion?

by JonathanBoettcher
4 replies
I know that typically a DVD is perceived as having higher value than downloadable or streamed video content; however I'm interested in your opinions on whether or not in certain markets the reverse might be true; that people would pay MORE for the ease of watching it immediately, online.

I'm thinking of an extremely tech-savvy crowd (network engineers to be precise).

So the model would go sell the DVD for $47 or full online access for $77 or whatever.

Normally people would charge $47 for download, then more for DVD.

What are your thoughts?:confused:
#inversion #physical #product #upsell
  • Profile picture of the author jasonl70
    that's an interesting idea.. it works with people's desire for immediate gratification. You'd probably have to work on how you frame the offer/pitch though.. maybe make the immediate download available via a membership site.
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  • Profile picture of the author JonathanBoettcher
    yeah - that's kind of what I was thinking. Shipping always takes at least a few days right? Membership could be granted immediately...
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  • Profile picture of the author twocolor
    There is a place for both. Some people would like instant access and others the DVD. And some would pay for both versions. I have seen offers combining both for a special price. You'd just have to test to see what works.
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    • Profile picture of the author JonathanBoettcher
      Originally Posted by twocolor View Post

      There is a place for both. Some people would like instant access and others the DVD. And some would pay for both versions. I have seen offers combining both for a special price. You'd just have to test to see what works.
      true that.... testing is king
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