How to get into the Solo Ads business?

Hey mate,

Are you looking to build a list or are you looking to "get into the solo ads business" like selling solo ads to other people looking to build a list?

If you are looking to build a list there are loads of different niches you can go into. A lot of warriors here are in the IM niche, but you can go into Weight Loss, or learning guitar, languages, or how to be a pick up artist, loads of options.

If you're good there is always enough space.

Sounds like you are just starting out anyway.

Keep asking questions around here and you will get some great answers and insight

Rob

The solo ad business is a great business to get into if you are just starting out or if you want to add another income stream to your business.

I have neglected this for some time now but I am between product launches at the moment so I have started to build my solo ad business.

I am sticking with the IM/MMO niche to start with as there are a lot of people in there and it is very easy to start.

If you want to speed up your list building then you can buy solo ads from other people to grow your list to a point where you can offer solo ads as well.

Hope that helps

I guess the biggest challenge you're going to face is to find ezine owners in the niche you want to build list in. In IM/MMO it's relatively easy and you can find plenty of those on WF. In other niches it's not that trivial and could take quite some time.

Get the ball rolling by purchasing a few solo ads.

Create a landing page, offering some free content that adds VALUE. They opt-in, you give them the freebie remember the keyword VALUE.

After you've purchased a few solo ads, I'd recommend building your list to around 500. Once you've got your 500 strong list, start doing ad swaps with other people who have similar sized lists and that are in the same niche.

Continue buying solo's and doing Ad swaps until you reach around 1,000 opt-in total. Now you can start selling 100 click Solo Ads.

Along the way, continue to send value to your subscribers to build a relationship and have them warm to you, this will help your open rates.

Another quick way of building a list for solo ads is to do a product launch. When you have a buyers list, you can sell solos for a lot more, since having a list of buyers is more powerful then having a list of freebie seekers.

This is great info. I am sure there are tricks to the trade. But this is the basic way to make it work.

The real key to running a solo ad business is to be able to sustain it...

Meaning...

You must never stop building your list and you will need to put some extra effort into lead generation because you will be losing many subscribers to list dilution.

This is a great way to make money - just remember to always re-invest back into your business by buying solo ads and other traffic to continue to generate leads for your solo ad business.

I didn't bother to add any of the information about building your list as the folks above have done a good job covering that. I just wanted to point this out to you so you could calculate and plan for it so you can be in the business for a long time.

Good luck!

Cheers,
Coby

How can you possibly get into 'the solo ad business' when you're just starting out in IM? To sell solo ads you need to have a big list and be able to deliver clicks. No newbie has that.

Thanks everyone for your inputs, it realy helps a lot. For right now I'm going to buy a WSO from this guy I believe Igor or something like that, he has a WSO talking about this opportunity.

One question guys, for those who know..How expensive can it be to build your list? I've asked a very known member here who runs solo-ad business, and it put my hopes down when he told at least a couple thousands.

I was thinking starting out with a list of 2-4k. maybe a couple hundreds I thought, maybe I'm wrong. I was very motivated but after this I was put down, I hope I understand wrong though.

For an average guy who works outside the internet, I cant afford a couple thousands.

Thank you.

Great site FarisYagh, I haven't heard of it before. Thanks for sharing!

Building a list through solo ads is likely to be super expensive for newbies because you'll not have your squeeze page as highly optimized as it could be, you're OTO (if you even have one) possibly won't convert that well and your back end sales funnel / follow up series ins't likely to be that great or convert well.

To get that all to a point where it's performing well you need to test it and the only way to test it is to spend money on it. You'll likely spend a few hundred dollars (or more) on solo ads before you're even close to having everything set up in a profitable manner then you'll need to spend hundreds to thousands more to get your list built up to a sizeable amount.

Build your list first and then sell access to your list. That is solo ad sales.

If you are looking to build an IM list I have used Ad swaps, sell solo and buy solo mailings - Safe-Swaps for solo ads and I have had good success using the site.

Look sick to the bottom of my stomach I am. I mean over the last three weeks I think I have read every thread on this forum about Solo Ads and have come to one grand conclusion. No one, NO ONE not one person here knows how to build, maintain and grow and internet marketing business focused on solo ads.

I mean I read these WSO's and classified ads about solo ad sales and solo ad coaching and let me help you succeed in the solo ad business and it really pisses me off. Man do I hate to name names but clueless charlatans is what it basically amounts to.

Let me add this before someone else does yes I sell solos and yes I coach people but NEVER the solo business I coach them on the internet marketing business okay that is the big difference.

Do your research people the way so many are teaching the solo ad business is simply a magic potion get rich quick they will not be here long at all you see.
I see some people being built around here as solo experts etc. I mean look people look at the experts Skype Rooms & Coaching and not just that go to the bottom of the page and see why marketers like Anik Singal, Matt Bacak, Mike Filsaime, Rich Schefren and Bill Walsh ONLY get their traffic from me. It's because I for one know YOU DO NOT go in to the solo ad business you go in to the Internet Marketing business.

Love these posts! Especially, John's post about going into the Internet Marketing business not the solo ad business! Awesome!

Personally my list is being built for me to help them. I would never sell solo ads because I would be sending them away from me. Just my approach. I have a small list of 1014 but have some trust with many of these folks and I wouldn't want to break this with swaps or solo Ad sells.

Totally agree John !

The worst thing is...they don't even see that the best quality solo providers did NOT build their business around solo ads. Most solos you buy these days are converting like crap.

Andre

These solo ads crazes are corrupting the industry.
Everyone is selling their list.

These guys are running different game.
Their main incomes are from solo ads.

For some of us, subscriber list is our assets.
We only promote products that are useful to subscribers.
However, I also note that my usual responsive list is not
acting properly these days.
Probably, they are hit by too many email ads these days.
These solo ads are hurting us.

The biggest problem with a lot of solos now is their conversion rates are dwindling.

You should begin in IM to make money from your own products, affiliate selling, list building for YOU to make money from your own email marketing first, then go from there.

Yes solo ads are a great way of generating quick traffic to your site, but ask yourself one question.....is that traffic of sufficient quality, that it will give me quality subscribers who will buy the stuff I promote?

When an IM Giant like John Cornetta comes in and says this is wrong, then listen to him. John has been around a long time, and knows what he is talking about.

I have never bought a solo from him, or been coached by him, but you'd have to be blind, deaf, and dumber than a box of rocks not to know his name carries a lot of weight in the IM business.

So concentrate on your builidng blocks first.....then when you can command clicks maybe you can start selling solos....but even then, set yourself apart, and keep your traffic....it pays you in the end.

Interesting discussion this...

But this raises quite a lot of questions now -

While we are talking about the self-proclaimed "SOLO ad Gurus" as all fake and as giving out incorrect trainings and teachings, one thing that nobody is discussing is what is incorrect about the entire concept they are discussing..

I see a lot of people in here agreeing to the fact that all this talk about SOLO ads as a business as "incorrect" and that we are diluting the lists by doing so and the like... but at the same time, most of these people have a link in their signature to solo ads that they are selling..
1). How different is their business model?
2). Doesn't this involve sending the same offers that these other marketers send out to their lists?
3). Wouldn't this lead to diluting lists..

When I use solo ads to build my list, why is selling SOLO ads not a business in itself..It is true that it comes under the IM umbrella, but just like most other things wouldn't it be a self-sustainable business model.

Every other day there is a rehashed product being sold in the market and thousands of aspirants fall prey to it.. They buy it making some marketer rich..The buyer still is stuck at where he was..No money and no business.. We all talk about taking action..but there is something in addition to taking action. That is proper guidance. Whatever guidance is available online is of the type - "I tell you, you follow it" and comes at a charge that is not affordable to many.. The others that are affordable is mostly junk.

In such a scenario, SOLO ad sales (If I put it that way and not call it a business) is at least reliable..and I know that 1-2-3 are the steps involved and this is how I can earn money and make some sales...

No offenses meant to anybody..Just trying to get a clear idea of all this..

when will people learn? In order to be successful with any business model you need to become excellent at what you do,thereby being able to deliver extreme value.Someone like John Cornetta isn't making boatloads of money just because he has a big list.It's because he operates from position of overdelivering and is a master at what he does.This is the same with any business,so if you want to go down the route of selling solo ads,do it from the intention of adding value to your buyers,not because someone on here told you that you can "make $3000/month while scratching your arse"....

Cjalvares. You mentioned "GetSubscribers".

To those who not know what it is: it's getresponse selling small ads where people can optin and they jump directly into your getresponse list.

These ads show up on the getresponse unsubscribe page.

I bougt 500 of these leads and am getting as we speak. However I only get 1-3 every day so it takes time to get delivered what you buy.
The quality of the leads. Basically it's people who un-subscribe from other lists and it's worldwide audience.

I cannot recommend GetSubscribers. It takes way to long.

I will definitely go for solo ads, to get many subscribers fast.

regards Hans

Ahh, Mr Cornetta saying it how it is as usual! As I mentioned in my post I am building a solo ad business (I know don't shoot me just yet though) This is because I am between products and it doesn't take much time or effort to add this to my current business.

I also have my own products out there that add subscribers and buyers to my list. I don't just hammer my list with offer after offer as I have a blog with a lot of valuable information on it so my subscribers get messages sending them to a series of relevant content from my blog as well as anything else I find that may be of use to them.

I know that if I just build a solo ad business as some people are suggesting it would not be that sustainable without a lot of effort and it would also ruin my name in the industry! No one wants to do that!

Keep on being real John!

It seems to me that you CAN sell solo ads IF you are bringining in enough new subs everyday to keep your list fresh. That seems to be the model the people are teaching for Solos.

From researching I have gathered this model

1) Setup systems to bring in new subs everday
-squeeze pages
-blog opt-ins
-ad swaps
-external solos

2) Provide content to your list
-pure content ie blog posts, newsletter content

3) Give them what they want by surveying then
-send affiliate links to GOOD products
-send links to your OWN products

IF you are doing that and getting good consistant click throughs THEN you can start selling Solos to people with GOOD offers.

Am I right here??

TC

I am extremely thankful you asked this question as I am myself looking to break into the solo ad racket lol...

For the time being I am reading all the WF threads I can find on solo ads and just last week joined safe-swaps to hopefully get my beak wet there.

Good luck to you in getting started and I will come back to this thread if I learn anything of value I can contribute here.

Buy couple of wsos on solo ads to learn the basics. Then plan out a funnel. Then implement it - create a free report, a squeeze page, upsells. And then you can start sending the traffic into the funnel

i'd like to just give you an alternative way to build a list, if I may, as its something that I did myself and has worked very well.

Setup a gig on fiverr that addresses one IM problem that seems most people need the answer for.

Now, instead of giving away your freebie, you can direct people to your squeeze page or to the content with an OPTION to opt in, similar to the war room.

I did the above and turned freebie seekers into buyers instantly, built a list of 200 and made $2,000 (yes two grand) in about 22 days.

BUILD YOUR LIST.

Regards

Los

Thanks for all your answers in this post.I have learnt so much from it about solo ad business.
Thanks.

Safe-swap.com is the place to go. It has everything you mentioned. Ad-swaps, solos etc...