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Getting 0.015% CTR on Facebook Fanpage "likes" acquisition Campaigns. Advice needed

by Brandon Sean
25 replies
Hey Warriors!

I need some advice here.

So I've just started Facebook advertising trying to get more likes for my fanpage in this one niche with tons of people from the US who already
"liked"similar pages... Anyways

My question is this..

IS the quality of traffic say from a $0.05 CPM the same with a CPM at say $1.01?

Will THE CTR be significantly different?

I ask this because because last night I decided to just run a small test "like" campaign targeting people who like similar pages to my fanpage. I woke up today with $2.00 spent and a CTR at 0.015% & 0.03% In another :O.. Horrible is an understatement! I got 9 Likes for this.I was bidding at the minimum at $0.05 CPM. My ad was very simple.

Click Like if you LOVE "ABC"!

I've heard stories of people doing similar ads and getting CTR's up to 3% for their fanpages. These guys get cheap clicks using CPM.I'm not sure what I'm doing wrong here as my ads were really targeted so my only guess here is that is the CPM bid was too low and I get bad ad placing? I'm not sure..

I'll start my campaigns again later tonite after reading replies from here.

Appreciate any feedback

Thanks!
#acquisition #advice #campaigns #ctr #facebook #facebook ppc #fanpage #likes #needed
  • Profile picture of the author TopKat22
    I am new to this as well and was googling it and just happen to find this last night

    Six steps to run cheap and successful Facebook advertising campaigns | diPoll Blog

    I am not affiliated with these people but sent them a request for more information.

    Their stats looked pretty impressive to me.

    Good luck.
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    44 days in and we broke the $10K a month recurring bench mark.

    Guaranteed 60% Opt In Rate Traffic-Real People-Fresh Today-High Quality Biz Opp traffic![/URL]
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  • Profile picture of the author drewfioravanti
    You probably need a better headline and image.
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  • Profile picture of the author henryw1981
    The headline in your ad is very vage. What the heck is "ABC". Change the ABC to your

    product name and also get a good descriptive eye catching image for your post. Also use

    text that makes people want to click your ad.
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  • Profile picture of the author drewfioravanti
    Upload 10 campaigns. Divide your total budget by 10 and make sure you set the campaign budget for each campaign to that number. So, if your daily budget is $10, you would have 10 campaigns with a $1 budget for each.

    Use the same exact bidding and targeting for each campaign.

    Use the same exact ad copy for each ad.

    Use either the same exact headline or image for each ad, and change the other.

    So you will have 10 campaigns with the exact same settings, the exact same ad copy, and, say, the exact same headlines all with different images.

    Which ads have the best CTR after a few days? These are the best images for your offer. Do a Google search for good Facebook Ad CTR. The advice you will get will vary but to me anything over .05% is good and anything under .015% gets killed.

    Then, take your highest CTR campaign and repeat the above steps. Only this time use your winning image and create 9 different headlines. Run the test.

    Rinse, repeat.

    This is how I optimize my Facebook campaigns.
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    • Profile picture of the author Lee M
      Originally Posted by drewfioravanti View Post

      So you will have 10 campaigns with the exact same settings, the exact same ad copy, and, say, the exact same headlines all with different images.
      Is there a reason why you set up 10 campaigns? As opposed to something like ...

      Set up 3 campaigns (3 ads in one, 3 ads in another and 4 in the other).

      Please explain.

      Thanks!
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      • Profile picture of the author drewfioravanti
        Originally Posted by Lee M View Post

        Is there a reason why you set up 10 campaigns? As opposed to something like ...

        Set up 3 campaigns (3 ads in one, 3 ads in another and 4 in the other).

        Please explain.

        Thanks!
        Yes. Because for whatever reason, facebook does not display the ads evenly. And once one starts getting clicks, FB will start pushing that one ad more than the others in the same ad group and your numbers will be way off.

        For example, in 1 campaign you can get:

        Ad 1: 10,000 impressions, 5 Clicks
        Ad 2: 5,000 impressions, 3 Clicks
        Ad 3: 6,500 impressions, 2 Clicks

        If you have a bunch of different campaigns, they tend to publish more evenly. It's not exact, but better.

        And make sure you break out your overall campaign budget to all of the individual campaigns. You don't want to have 10X your budget running by accident.
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        • Profile picture of the author Lee M
          Thanks for the tips, drewfioravanti!

          Do you have any experience with "local" campaigns? Meaning, targeting a couple of zip codes. Thinking about doing some "birthday" targeting (Event>>Has birthday in 1 week).

          I've helped businesses (restaurant, pizza shop, bar, etc.) do this OFFLINE with Happy Birthday mailers ... targeting potential customers around their business.

          When I use the "Create an Ad" tool ... targeting a smaller town ... and using the birthday targeting feature ... it may return 1,450 people. Just wondering if that's too small of an audience. One thing is for sure ... it will be VERY TARGETED to say the least. Hoping that may work.

          Thanks.

          Lee
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          Working from Home since 1991
          (Well before anyone knew it could be done!)

          “Observe your competitors, for they first find your faults.”
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  • Profile picture of the author drewfioravanti
    Another thing I have noticed is that a lot of Facebook advertisers are starting to use cropped images...to stand out more. Play with this, too.

    I'm not sure if they would get approved or not, but try flipping an image upside down. Turn it on its side. Experiment with circular images and different border types, images, colors.

    The possibilities are endless.
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  • Profile picture of the author Brandon Sean
    Thanks Drewfioravanti.

    I jsut started my campaign again and now my CTR rate is at 0.162% my effective CPC is at 0.13, the only thing I change is my Bidding, I'm trying to aim for say 1% clicks or something let's see how that goes.

    Do you have any tips? I'm trying to build any fanpage (any fanpage) to monetize later on. Finding as much cheap clicks as I can.
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  • Profile picture of the author drewfioravanti
    I can't really offer any advice other than what I posted above. I haven't done any CPM bidding on Facebook. Just CPC.

    the key is to test, tweak and repeat.

    You may be able to get a better ROI if you create a CPC campaign and target all users and then pre-qualify in your headline. You might be able to get really cheap clicks that way.

    You'd have to test it to find out though.
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  • Profile picture of the author VipGuest


    This was my last CPM campaign.

    7€ / 1300 clicks = 0,0053846€ per click to my fan page.

    Sometimes is not that easy. The trick is your target filter.

    CPM can work really well, but you need to target very well too. If you want, contact me, maybe i can help you
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  • Profile picture of the author VipGuest
    @LEE M - With that audience, you can do CPM with "high price"
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    • Profile picture of the author Lee M
      Originally Posted by VipGuest View Post

      @LEE M - With that audience, you can do CPM with "high price"
      VipGuest,

      I'm not new to marketing ... but I'm new to Facebook.

      So you're saying use Cost per impressions?

      Please explain a little more.

      Thanks.
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      “Observe your competitors, for they first find your faults.”
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      • Profile picture of the author VipGuest
        Originally Posted by Lee M View Post

        VipGuest,

        I'm not new to marketing ... but I'm new to Facebook.

        So you're saying use Cost per impressions?

        Please explain a little more.

        Thanks.
        When you have a high targeted audience, that means you are not showing your ad about "Best eggs" to people who are alergic to eggs, right? Your ad will have interest for 99% of the audience.

        That way, you will have a high CTR and if you have a high CTR, means that for 1000 views, you will get a lot of clicks. So, CPM is cheaper than CPC. Let me give you an example:

        Scenario 1 - CPM:
        1000 views
        CTR 1%
        CPM $0.05
        Clicks: 10
        Total: $0.05

        Scenario 2 - CPC
        1000 views
        CTR 1%
        CPC $0.2
        Clicks: 10
        Total: $2

        Its just an example, but if you have HIGH CTR, it is usually better CPM. However, a 1,450 audience can be a very small number, you need some tests
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        • Profile picture of the author Lee M
          Originally Posted by VipGuest View Post

          When you have a high targeted audience, that means you are not showing your ad about "Best eggs" to people who are alergic to eggs, right? Your ad will have interest for 99% of the audience.

          That way, you will have a high CTR and if you have a high CTR, means that for 1000 views, you will get a lot of clicks. So, CPM is cheaper than CPC. Let me give you an example:

          Scenario 1 - CPM:
          1000 views
          CTR 1%
          CPM $0.05
          Clicks: 10
          Total: $0.05

          Scenario 2 - CPC
          1000 views
          CTR 1%
          CPC $0.2
          Clicks: 10
          Total: $2

          Its just an example, but if you have HIGH CTR, it is usually better CPM. However, a 1,450 audience can be a very small number, you need some tests
          Thanks so much! I get it now! Will report back after I get going with some "tests."
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          Working from Home since 1991
          (Well before anyone knew it could be done!)

          “Observe your competitors, for they first find your faults.”
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          • Profile picture of the author VipGuest
            Originally Posted by Lee M View Post

            Thanks so much! I get it now! Will report back after I get going with some "tests."
            Np

            If you need something, send me a pm
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  • Profile picture of the author jasondinner
    .015% ctr is brutal. Definitely lots of room for improvement.

    Here's where I'm at so far this year and a good idea of where you can be.

    2013-02-28_1151 - jasondinner's library
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    • Profile picture of the author VipGuest
      Originally Posted by jasondinner View Post

      .015% ctr is brutal. Definitely lots of room for improvement.

      Here's where I'm at so far this year and a good idea of where you can be.

      2013-02-28_1151 - jasondinner's library

      Thats a good CTR
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  • Profile picture of the author Adam Curry
    I guess some niches don't work. For instance i paid $78 for 63 clicks and only got 20 likes out of it
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    • Profile picture of the author jasondinner
      Originally Posted by Adam Curry View Post

      I guess some niches don't work. For instance i paid $78 for 63 clicks and only got 20 likes out of it
      And based on 1 campaign you have concluded that it doesn't in your niche or some niches?

      First of all, you paid WAAAAYYYY too much per click.

      2nd of all, there is more than 1 way to skin a cat.

      Here's a sample of what is possible - 2013-02-28_1823 - jasondinner's library
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      • Profile picture of the author Adam Curry
        Originally Posted by jasondinner View Post

        And based on 1 campaign you have concluded that it doesn't in your niche or some niches?

        First of all, you paid WAAAAYYYY too much per click.

        2nd of all, there is more than 1 way to skin a cat.

        Here's a sample of what is possible - 2013-02-28_1823 - jasondinner's library
        I've tested 3 different CPM campaigns. Tried 3 different images with the red stroke border (apparently supposed to increase ctr according to one of the WSO's). I'm in the natural health niche. It's annoying because I know it can improved but just trying to figure out what it is.
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        • Profile picture of the author VipGuest
          Originally Posted by Adam Curry View Post

          I've tested 3 different CPM campaigns. Tried 3 different images with the red stroke border (apparently supposed to increase ctr according to one of the WSO's). I'm in the natural health niche. It's annoying because I know it can improved but just trying to figure out what it is.
          Some niches are more difficult than others. But in those niches you must be creative.
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        • Profile picture of the author jasondinner
          Originally Posted by Adam Curry View Post

          I've tested 3 different CPM campaigns. Tried 3 different images with the red stroke border (apparently supposed to increase ctr according to one of the WSO's). I'm in the natural health niche. It's annoying because I know it can improved but just trying to figure out what it is.
          One of my pages is in the natural health niche too and I have high CTR, .01-.02 CPCs and super low cost per likes. I'm talking anywhere between 2 cents and 20 cents to acquire a REAL Like, but most campaigns are under 10 cents a like.

          You gotta know the secret sauce

          But keep working at it because the more you do, the closer you're getting.
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