BizOpps - What is the appeal?

5 replies
What is the appeal of the typical business opportunities we see being marketed via the CPA networks, in the 'business opportunity' magazines and elsewhere?

If you have bought a bizopp... why? Why did you decide to go this route rather than start your own business and what did you look for in the bizopp you purchased?

Just trying to get a better understanding of bizopps and those who are attracted to them as opposed to starting their own business...
#appeal #bizopps
  • Profile picture of the author Mark Riddle
    Anna,

    Biz Ops are sold in the context of being able to help you with all aspects of that particular business.

    They've already done the basic leg work for you and have eliminated some of the pit falls.

    Mark Riddle
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    • Profile picture of the author Gilbert714
      Netmalls is right that is the ideal about buying a bizop. However as most of us know 95% of them are not worth a dime let alone what they charge for them.
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  • Profile picture of the author Steven Wagenheim
    Originally Posted by Anna Johnson View Post

    What is the appeal of the typical business opportunities we see being marketed via the CPA networks, in the 'business opportunity' magazines and elsewhere?

    If you have bought a bizopp... why? Why did you decide to go this route rather than start your own business and what did you look for in the bizopp you purchased?

    Just trying to get a better understanding of bizopps and those who are attracted to them as opposed to starting their own business...
    Anna, I can answer that having actually gone that route when I first
    started...not knowing any better.

    It's a quick shortcut method of starting and running a business.

    You don't have to create a web site.
    You don't have to write sales copy.
    You don't have to pay for hosting or get a domain.

    You don't have to do anything but get your cookie cutter site and
    promote it.

    Some biz ops actually aid you in the promotion by rotating your site in
    some kind of rotator scheme.

    The problem with them is that they all look alike (for that business) and
    nobody stands out.

    Plus, once you get several hundred "members" it's almost impossible to
    get any signups unless you're a super marketer.

    Most of these people are not.

    The attrition for these programs is horrible...most members lasting no more
    than 90 days.

    But with the ease of startup...it's very attractive to noobs.
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    • Profile picture of the author Gilbert714
      I must admit I am just now attempting to learn IM so my above comments are based on traditional business ops.

      Originally Posted by Steven Wagenheim View Post

      Anna, I can answer that having actually gone that route when I first
      started...not knowing any better.

      It's a quick shortcut method of starting and running a business.

      You don't have to create a web site.
      You don't have to write sales copy.
      You don't have to pay for hosting or get a domain.

      You don't have to do anything but get your cookie cutter site and
      promote it.

      Some biz ops actually aid you in the promotion by rotating your site in
      some kind of rotator scheme.

      The problem with them is that they all look alike (for that business) and
      nobody stands out.

      Plus, once you get several hundred "members" it's almost impossible to
      get any signups unless you're a super marketer.

      Most of these people are not.

      The attrition for these programs is horrible...most members lasting no more
      than 90 days.

      But with the ease of startup...it's very attractive to noobs.
      {{ DiscussionBoard.errors[705603].message }}
  • Profile picture of the author Anna Johnson
    So for a (small?) fee you buy a 'business in a box' which enables you to set up a website with products to sell, etc... but then the challenge is that there are nundreds of other people with the same looking website and products for sale? Which suggests that if you wish to persist with the bizopp (rather than differentiate yourself by creating your own website, products, etc) you end up winning or losing in the battle for traffic?
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