Show Me What The Product Is Like Before I Buy

ok good deal, then you are not most folks target market, you are too smart.

These look like great tips for my next WSO. Cheers,

Great, thanks for that. I will definetly come up with some.

I'm there with you Amuro.

I too hate buying the cat in the poke - and yet it is THE #1 most successful way of selling (I.M.) products online. They sell you a VISION - not so much a "product."

I've resisted doing that in my promotions - and have managed to make good sales nevertheless. Being upfront probably "robbed" me of 90% of potential buyers, but surely it also prevented me from 90% refunds.

And as for refunds, some marketers KNOW that only a small portion of your buyers will actually take the trouble to ask for a refund, so even those unsatisfied ones will - in effect - be your source of incomes.

For me, the trouble with that is the FOLLOW-UP sales (not to mention ETHICS). If I were to sell people on something they didn't sign up for, what would my chances of a follow-up sale be with any one of those?

In other words, it all comes out in the wash. At the end of a cycle, the client who is treated with respect will have a MUCH higher chance of becoming a loyal client and will purchase from you multiple times - if he/she continues to like what you're offering.

Conversely, clients who feel CHEATED - even if they don't ask for a refund - are extremely unlikely to come back for more.

In my view, the honest up-front approach is MUCH BETTER for the LONG-TERM relationship building and success.

Great post
I agree 100%.
I also favour try before you buy.
If any money is made from the demo version then we will have no hesitation in upgrading to the main product.

In my experience the BIGGEST mistake marketers of all types (not just online) make is not explaining their product or service properly. They think because they're familiar with it, everyone is. If your offer isn't clear enough for a kid in first grade to understand you're losing sales.

I always provide demo or video walkthrough of the software i sell!

Thanks for your heads up though

Demo fo what product does is certainly great, but I personally also look for trustworthy, forum-like testimonials.

WAIT are you trying to say you don't want to buy my magic bullet software AKA how to crush google, facebook, twitter and possibly pinterest with no work at all in 2013 without watching a video or a demo on how I used it to make 764$ and 67 cents in 3 hours ?

You are such a bad customer

Good post - a good sales page should target both sorts of people in my opinion. Some just want the base facts and some others want to see all the bells and whistles.

This applies to any niche and not just MMO.

Unfortunately most buyers look at the sales copy more than how the product will actually benefit them in what they are CURRENTLY doing in their business.

Therefore vendors typically are more aggressive with sales copy and not as interested in just laying out the facts and product walk-throughs...because it only makes sense for them.

The thing is too you are not just selling a product - you are selling what the product is going to do for the buyer. So your sales page has to paint that picture for the reader of the success they will experience by following your great methods.

Whether you do that with words, video or screen shots of the actual product the buyer still has to see themselves in the result they desire from buying your product.

I agree with Will.

For a product being offered on a dime-sale that starts at $4.00 you won't be the ideal customer of most sellers who want to build a list first and aren't particularly seeking highly-qualified prospects.

I know, sad but true on bot the $4 product and the buyer profile!.