landing page keyword confusion

Goonerpride,

You will want to optimize the landing page for a single keyword term or phrase and its variants. So yes, there can be more than one keyword phrase on the page. You can deviate slightly (i.e. headphone, headphones, buy headphones, buy headphones austin ) but in general the page should be highly targeted at a specific theme. For instance if your page is about buying headphones, you shouldn’t have anything in there about headphone repair. The idea is to have the keywords reflect the theme of the page so users will know what the page is about. If your keywords are flower pot, flower pots, red flower pots, and blue flower pots and your page is about the life cycle of a flower, it won’t do well.

Here is a good post on this topic,

Tactical SEO: How Many Terms/Phrases Should I Target on a Single Page? | SEOmoz

Hope that helps,

Shawn

Hi

"Landing page" just means the page they land on, it can be any page on your site. Do you mean a squeeze page where they would opt-in?

When you talk about multiple keywords and longtail keywords you are talking more about content to rank in Google and draw traffic. This could be a squeeze page but more likely is a blog post that would promote your squeeze page or have an opt-in in the side bar.

So you might have a squeeze page on the main url mydomain.com, and then create a blog to publish articles targeting various keywords (mydomain.com/blog/keyword article title/) and they would promote and link to your squeeze page.

Is that sort of what you mean?

Mahlon

If you are creating a page with an opt-in and then sending people to an offer after they opt-in, then that is a squeeze page.

By design, they are usually light on content and focus on getting the visitor to take the only option offered: Opt-In.

It is rare to have a page like this actually rank in Google for keywords based on SEO.

Usually when talking about a squeeze page and 'keywords' you are talking about the keywords you will target (bid on) in PPC campaigns not keywords you want to rank in Google using SEO.

So you would choose a set of keywords you want to target based on the traffic you want. You would then use these keywords in your PPC campaigns and track the results. Keywords that perform well will be used more in PPC and keywords that do not perform will be dropped.

This is how super affiliates work.They figure of the Cost Per Click of their campaigns vs the PPC of the product. If a product is paying off more than their campaigns are costing then they are making money.

Free traffic can be driven to your squeeze page using YouTube and other social/traffic sites.

If you want to use a large number of keywords for SEO purposes and ranking in Google then you need content. This is usually in the form of articles that target specific keywords. In this case the squeeze page would "stand alone" and not link to the blog, but the blog articles would all presell and link to the squeeze page.

In addition, you should have a follow up sequence already prepared that continues to sell whatever offer you were promoting with a series of soft sell and hard sell emails.

Mahlon

Your blog can be the same site as your squeeze page.

If your primary goal is to promote your squeeze page, then I would make the squeeze page your main home page on the domain: mydomain.com. Then drive traffic to the page.

You can set up your blog in a subdirectory like this: mydomain.com/blog

Then any posts will get indexed by Google but not show on your main page. The posts would point "home" to the squeeze, but the squeeze would not provide access to the blog.

In Wordpress you can create a blank page called "blog" then under settings set "Blog posts appear on this page" and set the post page to "blog".

BUT if your goal is to build your blog then I would make your blog the main domain and the squeeze page something like mydomain.com/offer

When you talk about an EMD and a totally SEO optimized one-page site you are describing a site that will have difficulty ranking in a niche with any competition for keywords.

If the keyword/niche is very low competition then, yes, you could rank a single squeeze page.

If you research some Clickbank products, you will find many one page 'sniper' sites with an EMD targeting that low competition keyword (usually the product name).

But in very low competition niches, you are probably looking at keywords with 1,000 searches a month or less. That is not a high enough search volume to drive any significant traffic with SEO alone.

Squeeze pages like you describe may appear to be SEO optimized, but it is doubtful that drives a lot of Google traffic (exceptions exist, of course)

For an authority blog targeting hundreds of keywords, they would get a cumulative effect over hundreds of articles even though individual keywords have low search volume.

For an Opt-In form, you are going to need a LOT more traffic than Google will send for an EMD and low-volume low competition keyword.

It is best to work actively to drive traffic to your squeeze page. The more targeted the traffic the better.

For free traffic, YouTube is great because you can target many keywords with many videos and link them all to your squeeze page. You can also use the video to pre-sell and warm up the traffic. Depending on the niche, forums can be good.

Some forums don't allow sig links, but many do. Just hang out in a forum for a while and look at other member profiles. If they have links in their signature, then it may be a sig-link friendly forum.

Mahlon