Help me brainstorm? Amazon (kindle) vs. Clickbank (publishing)
I was hoping some of you will join me in brainstorming the pros and cons of publishing on Amazon.com (kindle) vs. Clickbank.com.
For sake of argument, we're talking 100% information products and ebooks.
Some people will say "why not publish on both"; I've taken a "one or the other" approach because Amazon doesn't like you publishing content elsewhere if you publish on Kindle. (As evidenced by Amazon kdp).
Here are my personal thoughts. Please feel free to CCC. (I'm not talking about the color changing' click, I mean critique / correct / contribute).
Clickbank.com benefits
- The main benefit here is affiliates. Some will argue that amazon kindle has affilaites too, but surely clickbank.com has a more impressive array at this time
- Ability to add customers to a list upon purchasing
- Ability to create a "thank you page" or "member's login"
- VERY Internet marketing friendly (Even if you get banned, you can open a new account).
- No longer the largest retailer of information products
- Where will they be in 1 year, 2 years, 5 years? (Dare I ask 10 years)
- Now the largest e-commerce site on the planet
- Sells more digital products than anywhere else
- The biggest hesitation I can find about Amazon's kindle, is that I like to "Aggressively" promote products. What if someone complains about marketing conduct; bam Amazon.com can potentially close the kindle account permanently. Clickbank is MUCH more "Internet marketing friendly" regarding promotions. I believe Amazon has a "draconian" "one strike" policy. Maybe I'm wrong. (Of course some people are going to suggest to never spam or anything, but the problem is the mere perception of unethical conduct may prompt Amazon to react harshly. I wonder how Amazon would react in different circumstances; I have seen several people get permanently banned from amazon.com's affiliate service for example. And their re-admittance policy is indeed draconian).
- I'm confident amazon's kindle has tons of affiliates, but I think clickbank.com will have a better affiliate system at least for some unknown quantity of time.
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