Best Looking Sales Page Design - WSO or Other?

Profile picture of the author Steve Wells by
I am curious as to what many people think is the best looking sales page design they have seen.

It does not have to be just a wordpress or html site, you can include a WSO design also.

If you could provide a link to the page or at least a screen shot of the whole design that would be awesome.

Obviously I am a graphic designer, sales page designer, pretty much anything needed in the way of graphics. But I really enjoy looking at others designs for inspiration and ideas.

The mind is so powerful, it's amazing. The more exposure to other design elements, the more a persons mind has to draw upon for it's creative processing. The more you have been exposed to, the more creative you can be.
#internet marketing #design #page #sales #wso

  • Profile picture of the author Daniel Evans

    I thought this design was great:

    (I don't know the guy).


  • Profile picture of the author theaccountant
    I keep mine a secret I did not do it Nicole did it but extremely happy
  • Profile picture of the author Steve Wells
    Originally Posted by Daniel Evans View Post


    I thought this design was great:

    (I don't know the guy).
    Daniel, nice design.....

    I have often thought about illustrating WSO's but illustration is soooo time consuming (at least for me) for such a low price point. I don't mind doing illustrations if the price is right.

    This persons illustration/cartooning skills are good, nothing spectacular on the actual page though. I know that I could not pop a design like that cartoon out in 48 hours for sure. I work all by myself and have lots of work on my plate usually to lock in a 48 hour turn-around time on illustration.
  • Profile picture of the author GlenH
    So many of those graphic sales letters are hard to read...and you really have to concentrate.

    And some go way overboard with the graphics.
  • Profile picture of the author Steve Wells
    Originally Posted by GlenH View Post

    So many of those graphic sales letters are hard to read...and you really have to concentrate.

    And some go way overboard with the graphics.
    Yep some do......... but overall I have seen more ugly plain sales page designs than just the opposite.

    A headline graphic, a guarantee badge and maybe something else generic honestly does not make a great sales letter design. It may highlight text, or make the page look (a little nicer) but it does not come close to enhancing the sales copy like a quality, well designed sales page could, if done right.

    Here is an example of a WSO design that I think looks nice, it's clean, simple and not too cluttered. It delivers the message well, and really stands out......

    The test of a well made design: Does it attract, engage and lead the viewers eyes? Does it get the viewer to do what the sales copy wants them to do? Does it get them to at least read the sales copy?

  • Profile picture of the author GlenH
    Originally Posted by Steve Wells View Post

    Yep some do......... but overall I have seen more ugly plain sales page designs than just the opposite.

    A headline graphic, a guarantee badge and maybe something else generic honestly does not make a great sales letter design. It may highlight text, but it does not enhance the sales copy like a quality, well designed sales page could if done right.
    I agree with what you're saying.

    For me, the graphic sales letter example given above is graphically way overdone for my liking.
  • Profile picture of the author Steve Wells
    Originally Posted by GlenH View Post

    I agree with what you're saying.

    For me, the graphic sales letter example given above is graphically way overdone for my liking.
    That makes sense.

    Especially since Daniel and I are both designers. We probably are a little biased on what we think looks nice from a design perspective.

    But that's what we get paid for, to design from a professional design perspective. If everyone could do that, we would have no work.

    I like your software by the way, it's simple, and has it's place in the sales letter design process, but it's just to simple for me to just use those types of graphic generators to enhance a sales page. If everyone used those and only those, all sales pages would look the same. Which really defeats the point, since you want to stand out if your selling something.
  • Profile picture of the author 4DayWeekend
    Originally Posted by Steve Wells View Post

    Daniel, nice design.....

    I have often thought about illustrating WSO's but illustration is soooo time consuming (at least for me) for such a low price point. I don't mind doing illustrations if the price is right.

    This persons illustration/cartooning skills are good, nothing spectacular on the actual page though. I know that I could not pop a design like that cartoon out in 48 hours for sure. I work all by myself and have lots of work on my plate usually to lock in a 48 hour turn-around time on illustration.
    You're right about the fact that 48 hrs isn't much for illustration, which is why I don't think this guy necessarily does the illustrations himself.

    I think most illustrations used in sales pages are stock illustrations, I guess he budgets for buying new ones for work coming in.

    I like the design though.
  • Profile picture of the author Jere Kuisma
    Originally Posted by GlenH View Post

    I agree with what you're saying.

    For me, the graphic sales letter example given above is graphically way overdone for my liking.
    Strictly from a buyer's point of view I have to completely disagree with you here. In my opinion the example is absolutely gorgeous and it definitely makes me want to read through the page.
  • Profile picture of the author JensSteyaert
    Yeah but overdoing it also gives the potential buyer the feeling the product is on th weak side. Why need such a flashy sales page? A clear explanation of the product is more than enough imo.
  • Profile picture of the author Steve Wells
    Originally Posted by JensSteyaert View Post

    Yeah but overdoing it also gives the potential buyer the feeling the product is on th weak side. Why need such a flashy sales page? A clear explanation of the product is more than enough imo.
    I would have to see what you mean by overdoing it, and giving the buyer a feeling the product is weak.

    The whole point of packaging and presentation is to make the product appeal more to the buyer.
  • Profile picture of the author Daniel Evans
    Originally Posted by JensSteyaert View Post

    Yeah but overdoing it also gives the potential buyer the feeling the product is on th weak side. Why need such a flashy sales page? A clear explanation of the product is more than enough imo.
    Would you really hold that opinion for a TV advert though as a base of comparison?

    i.e "These boots are comfortable, supportive and durable" in simple text on the screen as opposed to hard hitting music with Micheal Jordan uttering his life story, his methods for success whilst he's dickey dancing around the court and finishing with a slow motion slam dunk?

    Food for though!...

    Even soup is souped up!..
  • Profile picture of the author PvPGuy
    Some designs I think are better suited to be found on a website, while sales pages within forums such as WF, I prefer less graphics. Like you stated, you want graphics to enhance the important features of your copy. Guiding the eye, not overwhelming it.

    The SEOblast graphics you posted I thought was excellent for the pre/head/sub-headline, but then it just over did it as you scrolled - not a fan of poster-style sales pages, as opposed to sales pages that appear more integrated to the forum. I've always felt that the poster-style sales pages were a bit out of place in a forum where the eye is already trained to view text in traditional forum-style.

    An example I quickly pulled from the WSO section, I think manages a good mix of graphics and text, and appears seamlessly integrated to the WF background. I've seen much better examples, but this I felt shows the kind of balance between flashy graphics, headlines, and copy that I think works best on this forum.

    I realize you did not limit the question to the WF, but I guess my point is that where the page is meant to be viewed could potentially change perception of what is "best" in the eye of the beholder.

    One other important element to good design, is that it should enhance credibility; a little goes a long way, however. Ultimately, I think graphics should enhance the text, not obscure it.
  • Profile picture of the author thedanbrown
    Ya I actually like those designs. I think the first one, with all the cartoons is a little too done up but I think he did that for a reason, he was obviously trying to sell his design services.
  • Profile picture of the author Daniel Evans
    Originally Posted by PvPGuy View Post

    An example I quickly pulled from the WSO section, I think manages a good mix of graphics and text, and appears seamlessly integrated to the WF background. I've seen much better examples, but this I felt shows the kind of balance between flashy graphics, headlines, and copy that I think works best on this forum.
    I agree, that's a nice example of a WSO.

    For the sake of discussion though, there's a reason why graphic design threads of that nature tend to look the way they do.

    If there's a single element to draw attention to i.e in this case the caricatures, any rich, additional decoration would drown out the main piece(s).

    This is true for a lot of logo designers and branding companies. Backgrounds are mostly kept light with surrounding design simple.


    Daniel
  • Profile picture of the author PvPGuy
    In choosing that example, I was afraid someone would point that out. My intent was to highlight that the use of graphics should enhance the copy, and not dilute the message or distract the reader, which I think heavy graphics often do. Your point is well taken though.
  • Profile picture of the author wieserd

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