ok so OTO declined, then downsell OTO with lower price?

Spinethetic · 04-18-2009, 08:54 AM

I am wondering anybodies thoughts on having an OTO, and then if they decline and then theres an OTO#2/downsell for the same exact thing as specified prior but for a lower price. Has anybody done this? If so what were your general conversion rates on OTO#2?

Also I am avidly intrigued by the buyer's psychology end of things. Does anybody think that this tactic may catalyze a negative effect from the buyers point of view, as in "Oh now hes lowering the price on the exact same thing, maybe the true value in product X is actually lower than what I had thought a page ago." or "Hes just trying to escalate the pressure, and I'll just skip this out of spite!"

Your thoughts?
Best Regards
~Ross Vaughn

Justin Mandel · 04-18-2009, 09:25 AM

GOOD QUESTION here Ross!

IMO defintely offer a downsell on OTO#2.

To help minimize any negative consumer effects from this remove some of the bonuses that might be offered with that next OTO so someone does not feel they would've gotten gyped if they bought that first time at the higher price.

The StomperNet guys did that with one of their last super huge launches and CA$HED in by offering upsells and downsells so it's something that IS proven to work.

Tyson Faulkner · 04-18-2009, 09:40 AM

Justin is right, if you offer the exact same thing for a lower price a couple things happen:

1. Like you said, some people will think that your offer really isn't worth the full price, and so may not even be worth the lowered price.

2. You are actually training your market to skip your offers. They'll start to realize that, "Oh, if I skip this, I'll be able to buy it at a lower price."

You've probably noticed a few marketers who do offer the exact same thing for a lower price on the downsell, but I think it's a big mistake. If you truly believe your product is worth the price you are asking for it, then prove it. If you're going to offer something similar for a lower price, you must take some value away.

Kevin Lam · 04-18-2009, 09:45 AM

Tyson,

Great advice! I will also 3rd what Justin said. Don't just lower the prices, you need to take away some items to make it more sensible but still enticing for them to go ahead and buy.

Spinethetic · 04-18-2009, 10:12 AM

Well that would mean that I would have to add some bonuses to the OTO in the first place. I'an new to Internet Marketing but I've been designing and programming websites since 98 so the only product I have is a CTR and real-time Paypal income tracking analytics PHP script. I have about 2 GIGs of plr ebooks, mp3s and videos but probably everyone on here knows the depreciated value of plr/prr products, And I really don't want to just throw them a handful of stuff that they may have already downloaded somewhere for free.

Best Regards
~Ross Vaughn

Kevin Lam · 04-18-2009, 11:28 AM

Ross, welcome to the world of 'making money out of thin air'.

Yes, that's true that many of us HERE have all the PLRs you have (probably even more, I have over 700 PLR ebooks), but you have to keep in mind that there are OTHER people who may not have many or any of the ebooks you offer. We all get different prospects from different parts of the world.

Try to find products available for bonuses that are related to what you are selling initially. If you don't have any on hand, outsource the work to create some new products or find a JV partner to provide some bonuses. There are many ways of doing it. Just be creative.

jasonl70 · 04-18-2009, 11:33 AM

For bonuses, you could add some plr videos on web development stuff.. they're out there, and sound like they may fit with your offer. Or better yet, make some of your own with camtasia or camstudio(free).

Tyson Faulkner · 04-18-2009, 11:42 AM

Jason's got a great idea. If you know your way around website design you could make some bonus videos using a screencapture program. Knowledge in that area would be a really valuable bonus.

Also if you're trying to make use of old "tired" PLR products. Go through them, rewrite them to portray more of what you want, and redesign the covers/change the name. If you do this, no one will have ever heard of it before. And since you changed it to your writing style or added ideas to it, your old PLR can turn into fresh, "exclusive to your offer" bonuses.

Dan.Thies · 04-18-2009, 03:07 PM

Depends on what you're selling of course, but one easy downsell with video products is from set-top DVDs (that will play on a DVD player) to DVD-ROMs that play on a computer. There is a higher actual cost and a higher perceived value to the set-top DVD-Video vs. DVD-ROMs, so it makes a logical downsell.

The different versions of the Stomper Home Study course that were offered in September on the OTOs behind Stomping the Search Engines were set up that way.

This time, (we opened the doors again yesterday with a soft launch), both versions along with an online-video-only option are being offered - but it's all on a single page - without all the complicated upsell/decline/downsell stuff.

After less than 24 hours on a soft launch it's a little early to draw conclusions. So far, compressing the checkout process by eliminating the upsell/downsell stuff hasn't hurt sales, but I'm not sure that it would work out the same way for others.

It also made it easier to use a slightly different offer for international customers. After getting badly burned on international shipping last time, which was costly in more than money, we're only offering online video outside the US & Canada right now.

Spinethetic · 04-18-2009, 03:15 PM

I certainly like the ideas suggested. I have been sifting through all my plr/prr files to wrap up only the absolute best ones as bonuses, might have to do a little editing and adding though. And yes I've always liked the idea of OTO with physical products like DVDs/CDs and Spiral-bound manuals, and then the downsell be the same thing but in digital format.

Does Kinkos entail DVD burning and making the cases for them? I'am sure that can get real expensive real fast though.

04-18-2009, 08:54 AM	#1
Spinethetic Ross Vaughn Join Date: Apr 2009 Location: Manhatten Posts: 177 Blog Entries: 2 Thanks: 20 Thanked 15 Times in 14 Posts Social Networking	ok so OTO declined, then downsell OTO with lower price? I am wondering anybodies thoughts on having an OTO, and then if they decline and then theres an OTO#2/downsell for the same exact thing as specified prior but for a lower price. Has anybody done this? If so what were your general conversion rates on OTO#2? Also I am avidly intrigued by the buyer's psychology end of things. Does anybody think that this tactic may catalyze a negative effect from the buyers point of view, as in "Oh now hes lowering the price on the exact same thing, maybe the true value in product X is actually lower than what I had thought a page ago." or "Hes just trying to escalate the pressure, and I'll just skip this out of spite!" Your thoughts? Best Regards ~Ross Vaughn

04-18-2009, 09:25 AM	#2
Justin Mandel Trust Establisher War Room Member Join Date: Aug 2007 Location: Long Island, NY. Posts: 2,968 Thanks: 526 Thanked 170 Times in 127 Posts Social Networking Contact Info	Re: ok so OTO declined, then downsell OTO with lower price? GOOD QUESTION here Ross! IMO defintely offer a downsell on OTO#2. To help minimize any negative consumer effects from this remove some of the bonuses that might be offered with that next OTO so someone does not feel they would've gotten gyped if they bought that first time at the higher price. The StomperNet guys did that with one of their last super huge launches and CA$HED in by offering upsells and downsells so it's something that IS proven to work.
	Join Us For Our March I.M. Press Release Generator Launch & Get AWESOME FREE VALUABLE BONUSES!!!

04-18-2009, 09:40 AM	#3
Tyson Faulkner Tyson-Faulkner.com War Room Member Join Date: Oct 2006 Location: Idaho, USA. Posts: 510 Thanks: 71 Thanked 91 Times in 54 Posts Social Networking	Re: ok so OTO declined, then downsell OTO with lower price? Justin is right, if you offer the exact same thing for a lower price a couple things happen: 1. Like you said, some people will think that your offer really isn't worth the full price, and so may not even be worth the lowered price. 2. You are actually training your market to skip your offers. They'll start to realize that, "Oh, if I skip this, I'll be able to buy it at a lower price." You've probably noticed a few marketers who do offer the exact same thing for a lower price on the downsell, but I think it's a big mistake. If you truly believe your product is worth the price you are asking for it, then prove it. If you're going to offer something similar for a lower price, you must take some value away.
	DOUBLE Your Profits w/ NO Additional Traffic and NO Copywriting Skills Terry Dean Shows You How

04-18-2009, 09:45 AM	#4
Kevin Lam Dare To Dream War Room Member Join Date: Mar 2006 Posts: 986 Blog Entries: 2 Thanks: 179 Thanked 229 Times in 154 Posts	Re: ok so OTO declined, then downsell OTO with lower price? Tyson, Great advice! I will also 3rd what Justin said. Don't just lower the prices, you need to take away some items to make it more sensible but still enticing for them to go ahead and buy.

04-18-2009, 10:12 AM	#5
Spinethetic Ross Vaughn Join Date: Apr 2009 Location: Manhatten Posts: 177 Blog Entries: 2 Thanks: 20 Thanked 15 Times in 14 Posts Social Networking	Re: ok so OTO declined, then downsell OTO with lower price? Well that would mean that I would have to add some bonuses to the OTO in the first place. I'an new to Internet Marketing but I've been designing and programming websites since 98 so the only product I have is a CTR and real-time Paypal income tracking analytics PHP script. I have about 2 GIGs of plr ebooks, mp3s and videos but probably everyone on here knows the depreciated value of plr/prr products, And I really don't want to just throw them a handful of stuff that they may have already downloaded somewhere for free. Best Regards ~Ross Vaughn

04-18-2009, 11:28 AM	#6
Kevin Lam Dare To Dream War Room Member Join Date: Mar 2006 Posts: 986 Blog Entries: 2 Thanks: 179 Thanked 229 Times in 154 Posts	Re: ok so OTO declined, then downsell OTO with lower price? Ross, welcome to the world of 'making money out of thin air'. Yes, that's true that many of us HERE have all the PLRs you have (probably even more, I have over 700 PLR ebooks), but you have to keep in mind that there are OTHER people who may not have many or any of the ebooks you offer. We all get different prospects from different parts of the world. Try to find products available for bonuses that are related to what you are selling initially. If you don't have any on hand, outsource the work to create some new products or find a JV partner to provide some bonuses. There are many ways of doing it. Just be creative.

04-18-2009, 11:33 AM	#7
jasonl70 Software Developer War Room Member Join Date: Feb 2007 Location: Ohio , USA. Posts: 2,273 Thanks: 416 Thanked 408 Times in 250 Posts	Re: ok so OTO declined, then downsell OTO with lower price? For bonuses, you could add some plr videos on web development stuff.. they're out there, and sound like they may fit with your offer. Or better yet, make some of your own with camtasia or camstudio(free).
	-Jason

04-18-2009, 11:42 AM	#8
Tyson Faulkner Tyson-Faulkner.com War Room Member Join Date: Oct 2006 Location: Idaho, USA. Posts: 510 Thanks: 71 Thanked 91 Times in 54 Posts Social Networking	Re: ok so OTO declined, then downsell OTO with lower price? Jason's got a great idea. If you know your way around website design you could make some bonus videos using a screencapture program. Knowledge in that area would be a really valuable bonus. Also if you're trying to make use of old "tired" PLR products. Go through them, rewrite them to portray more of what you want, and redesign the covers/change the name. If you do this, no one will have ever heard of it before. And since you changed it to your writing style or added ideas to it, your old PLR can turn into fresh, "exclusive to your offer" bonuses.
	DOUBLE Your Profits w/ NO Additional Traffic and NO Copywriting Skills Terry Dean Shows You How

04-18-2009, 03:07 PM	#9
Dan.Thies White Hat Black Belt War Room Member Join Date: May 2008 Location: Frisco, TX, USA. Posts: 106 Thanks: 22 Thanked 18 Times in 12 Posts Social Networking	Re: ok so OTO declined, then downsell OTO with lower price? Depends on what you're selling of course, but one easy downsell with video products is from set-top DVDs (that will play on a DVD player) to DVD-ROMs that play on a computer. There is a higher actual cost and a higher perceived value to the set-top DVD-Video vs. DVD-ROMs, so it makes a logical downsell. The different versions of the Stomper Home Study course that were offered in September on the OTOs behind Stomping the Search Engines were set up that way. This time, (we opened the doors again yesterday with a soft launch), both versions along with an online-video-only option are being offered - but it's all on a single page - without all the complicated upsell/decline/downsell stuff. After less than 24 hours on a soft launch it's a little early to draw conclusions. So far, compressing the checkout process by eliminating the upsell/downsell stuff hasn't hurt sales, but I'm not sure that it would work out the same way for others. It also made it easier to use a slightly different offer for international customers. After getting badly burned on international shipping last time, which was costly in more than money, we're only offering online video outside the US & Canada right now.
	Dan Thies Glorious People's Link Liberation Front

04-18-2009, 03:15 PM	#10
Spinethetic Ross Vaughn Join Date: Apr 2009 Location: Manhatten Posts: 177 Blog Entries: 2 Thanks: 20 Thanked 15 Times in 14 Posts Social Networking	Re: ok so OTO declined, then downsell OTO with lower price? I certainly like the ideas suggested. I have been sifting through all my plr/prr files to wrap up only the absolute best ones as bonuses, might have to do a little editing and adding though. And yes I've always liked the idea of OTO with physical products like DVDs/CDs and Spiral-bound manuals, and then the downsell be the same thing but in digital format. Does Kinkos entail DVD burning and making the cases for them? I'am sure that can get real expensive real fast though.