Is Bum Marketing Dead in 2013?

That's a good thing, not a bad thing, for an article marketer wanting to use Ezine Articles.

That makes it easier, and safer, and more profitable for us to use Ezine Articles for the purpose for which article directories exist.

For all the reasons explained in this post, no article marketer would want to be getting potential customer traffic coming to their site from an article directory. We all lose most of that traffic, and the article directory makes its own living out of all the people who don't reach our site but leave by clicking on their AdSense instead, all of whom are people we can choose to attract directly to our own sites instead, by understanding how article directories actually work, and using them accordingly: http://www.warriorforum.com/main-int...ml#post5068872

"Bum marketing" (as many people in this forum use the term - it does have another possible meaning, too) is not far off being another name for "article directory marketing". And that's been stone dead at least since I've been online (2008) and I suspect for longer than that.

It was only ever based on a fundamental misunderstanding of how article directories work, anyway.

People like to blame its demise on all those 2011/12 Google updates, but that's also mistaken: it wasn't working even before the Pandas were let loose - and there were readily understandable reasons for that. Those updates may, arguably, have been the last nail in its coffin-lid, but no more than that.