Indexing Content Questions...

by art72
8 replies
Recently I purchased several niche sites with existing content... much of that content (articles) have been widely distributed and are found all over the internet.

Of these sites, I uploaded (3) sites in total with their existing content intact, as it made it much easier to structure these niche sites the way I wanted them to layout & function.

Obviously, these sites have already been indexed, as has the content.

So, what is the best way to move forward...

- Should I just leave the content and add my new content?

- Remove/replace the content entirely?

Currently, I am (or was rather) in the process of replacing these widely spread articles with new original content, and wasn't sure the best practice for doing this (aside from writing them myself, lol)... so before proceeding;

- If I replace the article(s) completely (rewrite the entire post) for example and leave the post title alone, will the new content still get re-indexed?

- Should I decide to remove the existing content in it's entirety (*which is what I originally intended to do), titles included, what happens to the content that was already indexed, does it still appear in the SERP's, leading to a 404 error when someone stumbles upon the info?

(*which is why I questioned if I should just leave the titles alone?)

Being these are niche sites in highly competitive markets, my major concern is not necessarily scoring high with Google or relying solely on search rankings for traffic... it is more a matter of providing my (future) visitors with quality content, as opposed to regurgitated articles.

Naturally, any bonus traffic I can draw (in the future) from the SERP's is welcomed, but not my main focus here.

- Lastly, should I ever upload more sites with 'regurgitated articles' in tact, can I simple save them as drafts to avoid indexing?
#content #indexing #questions
  • Profile picture of the author art72
    Again, page rank is not necessarily my concern, as my niches are highly competitive and it's likely I'll never see a glint of hope in ranking these sites anywhere near a decent page rank. So no news there.

    The question posed was more geared toward resolving potential issues with the content having already been published/indexed. Clearly with the concern being from my visitors perspective, and in providing them with quality content.

    That being said, I am really confused as to what happens 'if' I remove the content entirely now that it has been indexed?

    My greater fear is; 'if' I remove these articles and especially their titles, am I creating a ton of 404 error (*not found) messages for my future visitors who may accidently stumble on the residue of these articles having already been indexed?
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  • Profile picture of the author Moneymaker2012
    Using old content can hurt your PR soon. I do not want that just saying what is possible lets hope for the best but prepare for the worst
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    • Profile picture of the author art72
      Originally Posted by Moneymaker2012 View Post

      Using old content can hurt your PR soon. I do not want that just saying what is possible lets hope for the best but prepare for the worst
      Yes, I am aware of that.

      Being my target audience and the marketing practices I intend to employ to drive traffic DO NOT rely on Google or SEO for these sites, the initial questions I asked still remain unanswered.
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      • Profile picture of the author Bradley McK
        So they're already indexed and not ranking well? I assume they would not contribute to your users overall experience. How about picking out the best in putting them in a category something like "Articles from the World of My Niche" ? You could link in the sidebar or body of the article to your important pillar articles.

        I applaud your effort to go for quality user experience instead of trying to rank the same old crap.
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        • Profile picture of the author art72
          Originally Posted by Bradley McK View Post

          So they're already indexed and not ranking well? I assume they would not contribute to your users overall experience. How about picking out the best in putting them in a category something like "Articles from the World of My Niche" ? You could link in the sidebar or body of the article to your important pillar articles.
          Yes, that could be a solution! -Which btw is the first real answer I have received as of yet.

          Thank-You!

          Originally Posted by Bradley McK View Post

          I applaud your effort to go for quality user experience instead of trying to rank the same old crap.
          Absolutely. I have no intention of gaming the SERP's, been there tried that, neither was it fun, profitable, nor a sustainable means of building long-term revenue IMHO.

          *Especially in niches relating to health issues.
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        • Profile picture of the author Tony Marriott
          Originally Posted by art72 View Post

          Again, page rank is not necessarily my concern, as my niches are highly competitive and it's likely I'll never see a glint of hope in ranking these sites anywhere near a decent page rank. So no news there.
          Originally Posted by Moneymaker2012 View Post

          Using old content can hurt your PR soon. I do not want that just saying what is possible lets hope for the best but prepare for the worst
          Page Rank is NOT effected by content or competition. Page rank comes from backlinks to your page. Please do not get Page Rank and search rankings confused.

          The question posed was more geared toward resolving potential issues with the content having already been published/indexed. Clearly with the concern being from my visitors perspective, and in providing them with quality content.

          That being said, I am really confused as to what happens 'if' I remove the content entirely now that it has been indexed?

          My greater fear is; 'if' I remove these articles and especially their titles, am I creating a ton of 404 error (*not found) messages for my future visitors who may accidently stumble on the residue of these articles having already been indexed?
          Couple of things to consider (I'm taking on board the fact that you do not intent to try and get any kind of high search ranking)

          1. What is the quality of the current content? Is is somethig you want your visitors to read and they will find interesting and useful?.
          If it is then you could consider keeping it. With no eye on the search engines it does not matter if it is on other sites as well, just whether it is good enough quality to keep on your site.
          2. As these pages are indexed already, if you change the url or remove the page then anyone following any existing links will (as you noted) get a 404 error.

          If you want to remove the pages then simply put a 301 redirect on that page to either your home page or another page on your site. That way you will not lose visitors. Google 301 redirects if you are not familiar there is plenty of info on how to do that. (.htaccess for one).

          Both visitors and link juice flow through 301 redirects.
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          • Profile picture of the author art72
            Originally Posted by Tony Marriott View Post

            Page Rank is NOT effected by content or competition. Page rank comes from backlinks to your page. Please do not get Page Rank and search rankings confused.
            Thank You for pointing that out.

            Originally Posted by Tony Marriott View Post

            Couple of things to consider (I'm taking on board the fact that you do not intent to try and get any kind of high search ranking).
            Second only to some articles centered around low competition, highly searched LSI keywords in the future perhaps... No, I will not waste my time trying to rank the pages/posts in question.

            Originally Posted by Tony Marriott View Post

            1. What is the quality of the current content? Is is somethig you want your visitors to read and they will find interesting and useful?..
            The articles themselves are actually well-written. They are not spun garbage or trashy, and many of them have valid content. They are just widely used as I would guess they derived from PLR materials.

            Originally Posted by Tony Marriott View Post

            If it is then you could consider keeping it. With no eye on the search engines it does not matter if it is on other sites as well, just whether it is good enough quality to keep on your site.
            The majority of them are of decent quality, and I will likely keep them them, and maybe beef them up a little as needed.


            Originally Posted by Tony Marriott View Post

            2. As these pages are indexed already, if you change the url or remove the page then anyone following any existing links will (as you noted) get a 404 error.
            -This is the confirmation I was seeking before removing any of the pages entirely.

            THANK-YOU!!!

            Originally Posted by Tony Marriott View Post

            If you want to remove the pages then simply put a 301 redirect on that page to either your home page or another page on your site. That way you will not lose visitors. Google 301 redirects if you are not familiar there is plenty of info on how to do that. (.htaccess for one).

            Both visitors and link juice flow through 301 redirects.
            Good to know. I've heard of redirects prior, but until now never really had any use for one.

            Thanks,

            Art
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