Big Market, No Saturation

So I am working on a product and decided to do a little more market research. I hadn't done any market research over the past couple years, although I did do a bit when I first started. And what I found today is pretty much in line with what I saw several years ago.

According to web searches and Google Keywords, the market doesn't really exist. But in this case, I am 100% convinced it's just hugely untapped. Nobody is looking for it because it hasn't occurred to them that it exists. I could easily and cheaply dominate the keyword searches, but there just aren't a lot of searches made for this. There's no forum dedicated to it. There's not a single ebook on the topic. And yet it costs millions of people, in America alone, thousands of dollars a year. (No, it doesn't cost every person that much.. but it does cost a small portion of people that much each year... And no... I won't tell you what it is. I've been working on this product for tooooo long!).

I think I'll be able to sell the ebook product for about $40-80;
With a $20 down sell;
A free ebook;
And the possibility of creating a $150 upsell with about a 6-9 month lead time (unless I manage to be able to quit my job with this and focus on it full time)

So my question is, what different strategies would you employ to generate word of mouth? There's not many blogs on the topic. There's no forums dedicated to it. My initial thoughts are to hit up the affiliates bigtime, offer generous commissions, so that I can get as many people as possible getting the word out there. I'm also inclined to create two identical products with clickbank, maybe have 1 priced at $69.95 that I sell directly. And another at $64.95 for affiliates (with the $5 coming out of my pocket), so they have one additional incentive to sell it (the fact that they can undercut my price). I know it sounds like a crazy strategy, but I'm thinking it could really encourage good affiliates to get their boots on and sell!

So... Any thoughts about how to create a new market?

I doubt anybody here has any experience with creating an almost brand new market, but I'd be interested in any thoughts you might have.