Squeezing More value from your list- great tips from a high end course
This is NOT the best way to go about things, if you have a valuable niche. You need to work with more sophistication to "milk" as much value as possible from every subscriber of that list.
Yes, autoresponders are good, but they can be more effective if you go "advanced".
1. Use an informational autoresponder series that keeps them interested- most of us are doing that.
2. Don't send them the "watch video 2" or "read article 2" link until they watch Video 1. If they don't watch video 1, send them follow up emails until they do watch 1. Then, the link for video 2 comes.
The reason is, they are not ready for video 2. Not educated to that level yet.
3. Track all the links they visit from your emails. If they click on Pitbull dog owner tips, they go on the pitbull list. If they click on start your own dog grooming link, they go on that list.
Segmenting your list in this way allows you to send out more TARGETED emails, without overloading everyone else.
4. If the value of a customer segment is high, drive higher response rates by sending an SMS text or postcard.
Doing this is a no-brainer, everyone with a high end product should do the above.
THE PROBLEM, WHY I AM SHARING THIS:
-Not many systems allow you to automatically switch from autoresponder series one to two once the user watches a video.
-Or allow you to send a sms, or trigger a postcard to be sent or phone call to be made.
-Or allow you to add someone to a category automatically when they click on a link in your email OR your website.
Infusionsoft may be the only deal out there that does this, and 2K up front may not be appealing to you if you are starting small. Plus, Infusionsoft is quirky and often takes away big features like split testing.
Question: are there any services that do the above, plus product orders, besides Infusionsoft?
I came accross greenrope.com in a google search, will test them and others, but it seems Infusionsoft is the only "big boy" that does it all. Hoping I'm wrong. If you have ANY resources or experience searching for alternatives, please post here.
Internet Marketing Expert since 2000
Internet Marketing Expert since 2000