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How do you figure out if a visitor wants / prefers to see video on your site?

by BarberShop
11 replies
Is there a way to figure out if your visitors would like to see video on your site? I'm on a low budget and don't have money to invest in videos. How would I know if its a wise investment on a blog if I'm going to buy / create video for it? How would I know which blogs / markets / niches have people who respond better to videos?
#figure #prefers #site #video #visitor
  • Profile picture of the author RedShifted
    I can't think of 1 niche that doesn't respond to videos. People are people. They are inherently lazy. Therefore all people will be more than likely to press a button, sit back and watch a video.

    BTW, its not really expensive if you just do it yourself. And it doesn't take that much time to learn. Trust me. Just find low budget looking videos that have great copy, and try to replicate something similar in your own niche. You don't need crazy graphics and special fx, a powerful message will do the job every time.
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  • Profile picture of the author WillR
    I don't think you can go far wrong with video these days.

    Create a video and then test it against not having a video -- that's the only way you will know for sure.
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  • Profile picture of the author khooster1
    Video increased my conversion rate by 20%.
    Thus I presume it will works well for you.
    However, please do a quality video.
    Crap-content video will turn off your audience
    faster than Text based information.
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    • Profile picture of the author e4job
      Jill Addison shares some interesting stats on video at us1.me
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      • Profile picture of the author Benny L
        You can shoot quality video on a smartphone these days. The key is to have a LOT of light. Shoot in a sun room, or a green house or something like that. Normal indoor lighting is very inadequate for the small sensors on cheap cameras. So you need light galore... but it can be done. You can even rent studio lights for cheap (or buy cheap ones off ebay for under $200 and then sell them to somebody else when you're done). All the graininess you see in bad digital footage nowadays is generally due to poor lighting. Believe me. Your cell phone is plenty capable if you feed it enough light.

        Audio is a different story though. To use the mic built into your phone, you will first need a VERY sound dead room (think lots of acoustic treatment, lots of fluffy pillows, stuff that absorbs sound) or else you will wind up with a cheap "echo-y" sound. Unless you have experience with audio, you won't recognize it as an echo... it'll just sound muddy, but it's actually just a soundwave with a very short reflection time. A very large open with lots of stuff in it would be my second choice.

        You can improve your audio from there drastically by downloading Audacity (for free) and applying its noise reduction and a noise gate.

        I really am tempted to make an audio/video project about all this.
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  • Profile picture of the author IMStrategus
    how about doing a survey on your site or just split testing your landing pages.
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    I lie on marketing forums. Social media is for fun, pics & hook ups.

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  • Profile picture of the author nicholasb
    well you could survey them (basically just ask them) or you could run a split test and see which one performs best with or without video.
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  • Profile picture of the author Dave37
    In my opinion, the percentage of internautes who prefer watching videos instead of reading an article vary depending of the nature of the website or the product (if it's about selling)

    For example, I think most people would prefer to watch a short tutorial video about a software than reading a step by step article.

    Hope that helps!
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  • Profile picture of the author troy23
    There is no right or wrong way, but just make sure you don't create a video that is too long.
    You want to engage your audience so keep it short and above all give valuable content.
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  • Profile picture of the author aceshigh888
    1) use fiverr.com and get someone there to do it. You just provide the script. You could also hire someone on there to record the whole thing in professional voice over.

    2) Alternatively.... youtube video creator. All you need is your audio and a bunch of pictures. And you can wipe it together in minutes. I love that thing!

    3) hmmmmm there's this one video creator, I forgot the name. You provide the audio and or video clips. It then edits it all very nicely and professionally and creates a short montage out of your videos. Clipping a small amount of video from each. its' free. Search for like "user friendly online video editor", you'll find it.
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  • Profile picture of the author BarberShop
    Guys, I don't need to know how to create a video.

    I need to know how to find out consumer attitude towards video.

    The lack of funds / low money is just hypothetical / case scenario.
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