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Smart or Evil Idea

by ScoTech
20 replies
I have been successfully promoting a product for a while as an affiliate, and was analyzing all my stats when I noticed a pattern. The product does very well overseas, but particularly well in a specific country. I think I figured out that the picture of the author (which is a ficitonal person) looks like he comes from that country. So would it be a smart idea, or an evil idea to actually produce a sales page for a product that had a different pen name/photo of the author for each major country? Kind of like a site that changes flags/currency based on your ip location, except it would change pen name/photo. Thoughts?
#evil #idea #smart
  • Profile picture of the author Michael Oksa
    A lot of work, but not evil.

    ~Michael
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  • Profile picture of the author Jon Alexander
    a form of geo-targeting. Nice!
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  • Profile picture of the author Brad Gosse
    geo targeting is nothing new but I like your angle.

    May I suggest using this man for your Canadian promotions.

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    • Profile picture of the author Mike Hill
      Originally Posted by Brad Gosse View Post

      geo targeting is nothing new but I like your angle.

      May I suggest using this man for your Canadian promotions.
      Hey, hands off (slap hands with a fork) he's mine, eh!

      Mike Hill

      Actually it's between Bob and the Hanson Brothers...

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  • Profile picture of the author TheRealDomainer
    Its creativity and leverage and that is where the money is but require a price which is the work that needs to be done.

    Go for it,

    Henry
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    • Profile picture of the author wbnetwork
      Not Evil at all. It's very similar to using dynamic keywords.
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      Anthony Busciglio

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  • Profile picture of the author Sam Smith
    I'd be really interested to see how this goes.
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  • Profile picture of the author Devon Brown
    Would you have to change the name too so that it fits with the face?
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  • Profile picture of the author Thomas
    Originally Posted by ScoTech View Post

    I have been successfully promoting a product for a while as an affiliate, and was analyzing all my stats when I noticed a pattern. The product does very well overseas, but particularly well in a specific country. I think I figured out that the picture of the author (which is a ficitonal person) looks like he comes from that country. So would it be a smart idea, or an evil idea to actually produce a sales page for a product that had a different pen name/photo of the author for each major country? Kind of like a site that changes flags/currency based on your ip location, except it would change pen name/photo. Thoughts?
    Funny you should mention this - I've just been reading about studies on a very similar topic: According to them, responsiveness to written communications increased across a range of measurements by between 15% and 90% when they were signed with a name similar to the recipient, compared to those signed by a person with a very dissimilar name.

    Political correctness aside, the simple fact is that people generally respond better to those who are similar to them in some way, whether that be the obvious similarities of race, nationality, or religion... right down to something as simple as having a similar name.

    On a related note, I seem to recall mention in one of Robert Cialdini's books of a town in the U.S. that, when deciding to provide aid to those affecting by severe flooding in a neighbouring state, bypassed many closer towns, and instead, focused on one hundreds of miles away... apparently for no other reason that it had the same name as their own town.

    Tommy.
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    • Profile picture of the author mrdomains
      Originally Posted by Thomas View Post

      According to them, responsiveness to written communications increased across a range of measurements by between 15% and 90% when they were signed with a name similar to the recipient, compared to those signed by a person with a very dissimilar name.
      Tommy.
      Wow! We should request this as a feature in the autoresponders: Changing the signature for every outgoing mail to closely relate to the subsciber.
      Cheezus! that would be huge!
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  • Profile picture of the author ScoTech
    I guess if it always followed your IP, then It would be okay, but even if you did get caught, how bad would it really be, keep in mind this is not an IM niche.
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  • Profile picture of the author MarkWrites
    What would we call this strategy? Geo-Profiling?
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  • Profile picture of the author gentlerainman
    Probably would goose response somewhat but what a lot of work. I'd focus more on editing the copy to appeal to the unique characteristics of the targeted reader.
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  • Profile picture of the author Craig Fenton
    Hi Scotech:

    If you decide to go the route of different name/photo depending on a country that the product is scene you are not doing anything wrong at all. Good for you asking as well!

    It shows you are in tune with the product and the customers. As long as you are promoting something legal and ethical by all means use your knowledge to create a better return.

    The only thing you you will have to decide or find out by actual time/investment is if you optimize every site/blog/ad to be specific for a country or a region will the costs go up past your budget and does the return show the increase of business surpasses the time and monies spent?

    Hope it works out great!
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  • Profile picture of the author Thamisgith
    Not evil - but definitely smart.

    In fact, considering that the author is fictional anyway, it just seems like an extension of what you're already doing.

    Go for it.
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    Hamish

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  • Profile picture of the author AmyKay
    That's an awesome idea, of changing the signature! LOL I imagine it's true!
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  • Profile picture of the author ceproductions
    Could backfire, but interesting
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  • Profile picture of the author Kate Carpenter
    Thanks for introducing - to me - an interesting angle. I don't think it's evil, either, but agree...clever.
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  • Profile picture of the author Ron Killian
    I agree, sounds like a very interesting idea. Does seem to make sense, build trust because similar type person?
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