Please help me grow my online business

I do have a full time day job that I work 60+ hours a week for. As I mentioned in my original post, this is a business I do on the side.

Not sure sure where you got the idea that I expect to be handed things on a platter. I already do work ridiculously hard in both my real job and this side venture I have going on.

I am just interested in learning about what tactics members of this community use.

I'm assuming you typed this while grumpy as you're making some presumptions about the OP?

Anyhow, here are some things I'd be looking at.

Have you worked out all the numbers? (customer acquisition cost, retention rate, etc)

It sounds like the margins are low so you need a lot of volume and for that you need sustainable and scalable traffic. It doesn't sound like you've established that. You definitely need to know what kind of numbers you need to hit across the board to make things profitable.

Have you tried pay per click? If you can get ppc to work you'll be able to gauge all the numbers so you can figure out what's possible for the business. You'll also figure out if your sales funnel is working, because right now it sounds like the marketing isn't doing its job in converting to paying customers.

Frankly, I'd start split testing and removing the free option with one variation. If you can get ppc campaign to work with pay-only option you will have an easier time assessing if the business is going to work. You can always work on cheaper sources of traffic later, improving your conversion ratio, customer retention etc.

Another option I might consider is looking at the customers with bigger budgets so you can make volume sales or maybe figure out a more lucrative value proposition for them. You might have some success building relationships with them directly. Have you scored particularly good customers so far? What do they like about the service? What's their usage like? Do you know who the ideal customer is?

There's other things I'd be curious to know, such as what painpoint are you solving and how it compares with bigger competitors. Can you corner a particular market or is the business too generic? Could you make your business attractive to competitors so they might purchase it from you, i.e because you have a good usertesting database, technology, a grip on a particular niche customer base etc.

I know the usertesting market is very crowded so I think it's impressive what you've done so far, but I'd be pretty aggressive now about figuring out if the numbers are there to make it profitable.