Product Launches with Video driving in car - too funny

If it increases conversions, which some have reported it does significantly for some reason, then do it

Sure, its pretty smart to figure out what they are up to - but it is much smarter to move past that and see if it makes business sense to emulate.

It would be much funnier when you're recording the video in your car and then a police stop you.

Anyway, I think by showing videos of someone driving a car, it makes the person more real and somehow a good way to show the natural side of whoever being recorded.

Actually, this is psychology-based... the real reason for doing this is to take the viewer on a "subliminal journey" This harkens back to the Annihilation Method, where you can make chicks think they've known you for longer if you do a first date where you visit many places... i.e. get drinks at one place, eat dinner at another, get dessert somewhere else, go clubbing somewhere else. Sub-consciously, you form a stronger bond with the person because they feel they've known you for longer because you've formed all these different "experiences" with them.

So, Frank Kern takes you on a "subliminal journey" in his car where you sub-consiously feel that you know him better and form a strong bond with him... he usually ends up at a "destination" that sends subliminal messages to your brain also.. such as the beach.

Kern is a psych/NLP master when it comes to selling stuff online. There is a reason for EVERY SINGLE THING HE DOES... nothing is trivial... everything is on purpose.

Of course, part of Frank's mystique is that he offers you something you haven't seen or heard before, because he's an original. This means you get a chance to buy from an original thinker.

If you offer something for people to see and hear just like Frank, that doesn't give your customers the opportunity to buy from an original thinker, does it?

Unless his instructions specifically include, "Step 6, post the driving video," I think you're better off finding an original way to show people who you are... which may or may not involve any time in an automobile!

Regards,
Allen

This may not work for everyone. I wouldn't buy an IM product from a guy on video driving his KIA

That allows from some interesting effects: You could sit there looking strained and red-faced as you describe how you customers can make a spalshhhhh by squeeeeeeeeeeeeeeezing every drop of money out of the market using your techniques...

Gives new meaning to the words squeeze page Yep, we could go down this road all day!

TomG.

I think its time to one up the kernster and do it flying a plane ....