Driving Traffic to My Online Coin Store

32 replies
Hey guys, I am the owner and operator of Quality Rare Coins | Buy Rare Coins | eBay Coins and am looking to not only get more eye balls on the site from mostly American based customers but want more people joining on my forum for coin discussion. How do I do it? I so far hired some guys out in the Middle East from Pakistan to do my SEO but a lot of the incoming traffic is mostly foreign and from those backlink sites.. Any suggestions on a way to do this a little bit more organically?
#coin #driving #online #store #traffic
  • Profile picture of the author salegurus
    There are tons of threads detailing traffic methods. Just click the search button and type in traffic methods or something similar.
    Cheers
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    • Profile picture of the author QualityRareCoins
      I'm sure! And I thank you for suggesting them, and at the risk of sounding redundant, I asked probably should of knowing better. Hopefully, traffic can be solved by me searching some of those past threads, but signing up forum members is my real challenge. Maybe I can get help with that here! Thanks
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  • Profile picture of the author RogueOne
    Originally Posted by QualityRareCoins View Post

    Any suggestions on a way to do this a little bit more organically?
    You need a lot more content if you want to get search traffic. You can run ads but there is not much there for visitors.

    Also there are many improvements you could make to the site to help build your list and increase engagement. Like putting your opt-in at the top right and offering some kind of freebie for signing up. I have a problem reading the dark font color. I would make all the text white.

    Just my two cents.
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  • Profile picture of the author J50
    Start an educational YouTube channel where you talk about rare coins. Link each coin video to your website under the video. You could also work on SEO, start blogging about everything relating to old coins.

    I also see you have a forum, maybe work on that too? You could invest in some really nice vbulletin software, and move the forum onto its own sub-domain like: http://forum.qualityrarecoins.com

    If you start doing all those you'll start really establishing yourself as an authority in your niche.

    Good luck!
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  • Profile picture of the author MKCookins
    There are several methods you can use when promoting your site. Some are...

    - Forums
    - Blog commenting
    - Guest posting
    - Writing articles
    - SEO
    - Creating newsletters
    - Social Bookmarking
    - Blogging
    - Social Media (Facebook, Twitter, Pinterest)

    The trick is to pick 2 methods you believe you would enjoy doing then stick to only those methods. Once you see results move to to 2 new methods.

    After you have tried every method discard the ones that are not producing results - and focus on the ones that are.
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  • Profile picture of the author Malcolm Thomas
    As others have already stated you will need to post LOTS of more content on your site in order to attract more natural organic search traffic.
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  • Profile picture of the author khooster1
    Try not to use black background..
    So dated.. People relate that to hacker website.
    Your site won't be able to rank well.
    Loading time pretty slow.
    No credentials. Have some testimonials..
    More contents will help.

    Forget about the forum..
    You need lots of resources..
    Try blogging. You will see results faster.

    There are so much you can do to help your sites..

    Keep trying!!
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  • Profile picture of the author Sysbase
    Personal recommendation is I'd try to move your optin box up above the fold or actually have a pop-up that way to get more people on your list. That optin box below fold is gonna do nothing for you down there. The more times you can touch your visitors with your sales message the more time you'll make sales. I'd try relevant forums, video sites, and blog. See if you can buy paid ads from sites in you niche.
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  • Profile picture of the author kencalhn
    I've bought a fortune in coins on ebay over the years (mostly old english silver/gold coins), one of my favorite sites run by an ebay seller also has a lot of history articles on the coins and era from which they're found (different historical facts and mini-articles, from england/rome/etc)... makes for good reading and engagement, plus sales.

    my favorite coins are 8d/escudo gold doubloons, silver atocha cobs, various english gold and the english 1580-1610 Elizabeth silver sixpence, the earliest dated coins in western world I believe. Anyways, articles that tie the coin to a historical era, are of interest, in addition to a lot of new listings and high fb ratings
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  • Profile picture of the author John Romaine
    Sort out your onsite stuff first before you start investing time towards traffic.

    1. Get rid of the forum.
    2. Make a decision, your own store or an ebay store? You're going to spend time and money driving traffic to your site, only to have them leave and go to ebay.
    3. Get rid of that orange text. On a black background its unreadable.
    4. Start publishing more content. You have 3 articles.

    You have two staff members (supposedly) that are "SEO specialists" onsite. What are they doing????

    Here's a final tip - quit chasing cheap SEO. You're asking for trouble.
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  • Profile picture of the author QualityRareCoins
    Woke up this morning and am stunned out how much great advice was provided overnight! This forum is great for that I see.. Lots to take in, I think I'm going to spend today sifting through each bit of advise and taking each point that I can and applying it to the site. I agree with pretty much every point made here. The forums are kind of a waste after all, and the black and orange background, well, just screams unprofessional! Thanks guys, I'll be back after making the necessary changes! -Jay
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  • Profile picture of the author QualityRareCoins
    Alright Warriors, Day 1 and I have updated the sites colors to a more pleasing/professional white background theme, put up a new article, and a new youtube coin educational video.. I had posted the article and video on some social networking sites.. We already have a Facebook group so it went up there. Blogging and Testimonials thanks to khooster1's suggestion is next up on the radar!

    Thanks!
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  • Profile picture of the author Stuart Walker
    First things first.

    - Your landing page (home page) is terrible. It looks like a basic website from the 1990s.
    - It's lacking in colour and looks dull.
    - When I get there I don't know what to do or where to go, there's just that text in the middle but without really telling me what I should do.
    - The font colour is so blended in with the background that it makes me not even want to read it.
    - The menu at the top is hidden away in dark colours
    - I can't see an opt in box to get them onto your list
    - You're selling via ebay and your own online store which makes it confusing for people to decide where to buy.
    - The headline / logo is terrible.
    - Your 'articles' page looks prehistoric.

    Fix all this before you worry about traffic.
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    • Profile picture of the author QualityRareCoins
      Originally Posted by RockingLastsForever View Post

      First things first.

      - Your landing page (home page) is terrible. It looks like a basic website from the 1990s.
      - It's lacking in colour and looks dull.
      - When I get there I don't know what to do or where to go, there's just that text in the middle but without really telling me what I should do.
      - The font colour is so blended in with the background that it makes me not even want to read it.
      - The menu at the top is hidden away in dark colours
      - I can't see an opt in box to get them onto your list
      - You're selling via ebay and your own online store which makes it confusing for people to decide where to buy.
      - The headline / logo is terrible.
      - Your 'articles' page looks prehistoric.

      Fix all this before you worry about traffic.
      Yeah just so you know, I shoulda said this but, I am still working on the site right now as we speak. but let me read the rest of this, seems good. thanks
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  • Profile picture of the author Stuart Walker
    Sort out those problems before you even consider traffic. Otherwise your traffic efforts will be wasted.

    Personally I'd make your blog page the landing page. You need to give the site a face life before you do anything though, it looks rough.
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    • Profile picture of the author QualityRareCoins
      Thanks for the suggestions, I edited the site with a few in mind. Instead of the articles page, I started the landing page as my store page. What do you think? It gets the customer straight to where they want to go.
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  • Profile picture of the author koreancowboy
    Hi mate,

    Looking good so far, I have a few tips of my own:

    1) In the About Us, You have two articles that are side by side. It's confusing to the reader...drop the smaller article below the main article. I would also resize your picture...do you have partners? Where's their pic and bio?

    2) Change the category "Articles" to "Blog", and update regularly. At least once a week.

    3) Work on getting a high-quality logo...it'll make a big difference in your site.

    4) On your home page, drop the disclaimer in italics to below the listed coins.

    5) What's your main keyword? Is that in your opening paragraph?


    I do love the concept of the site/niche, best of luck!
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    • Profile picture of the author QualityRareCoins
      Originally Posted by koreancowboy View Post

      Hi mate,

      Looking good so far, I have a few tips of my own:

      1) In the About Us, You have two articles that are side by side. It's confusing to the reader...drop the smaller article below the main article. I would also resize your picture...do you have partners? Where's their pic and bio?

      2) Change the category "Articles" to "Blog", and update regularly. At least once a week.

      3) Work on getting a high-quality logo...it'll make a big difference in your site.

      4) On your home page, drop the disclaimer in italics to below the listed coins.

      5) What's your main keyword? Is that in your opening paragraph?


      I do love the concept of the site/niche, best of luck!
      Thanks, i initiated most of those tips, the logos coming soon. Rare Coins is our keyword. I just updated it. See if that looks better.
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      • Profile picture of the author koreancowboy
        Originally Posted by QualityRareCoins View Post

        Thanks, i initiated most of those tips, the logos coming soon. Rare Coins is our keyword. I just updated it. See if that looks better.
        Looking good mate, it's coming all well! Just keep updating the content, and it'll come together in due time.

        PS I signed up for the free giveaway!
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        I provide consulting for companies that use Adobe AEM...you can check out what I've done so far.

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        • Profile picture of the author QualityRareCoins
          Thanks and as for the Quality Rare Coins name, to be honest, I like it because it's a search term easily used by people and also it's real honest about exactly what I sell. I know what you're saying, but the name is going to stay, that's the one thing if any thing else here I object to! Otherwise, you guys have really helped me set down the foundation. I can't thank you enough so far and thanks korean for signing up!

          PS: I've been branding this name on eBay for over 3 years and am known in the business as QRC or Quality Rare Coins... kinda too far down the road to switch footing i think. thanks though..
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  • Profile picture of the author howtogurus
    Hi QualityRareCoins, one more thought to add into the above great comments. You need a way to brand yourself. The title of the site "Quality Rare Coins" sounds like a description, not a company name. Pick a name and get a great logo for the name that will really help in creating your identity. People will come back if they have a sense of who you are, you build that sense with a good name and logo. Pick any company you know, you will see that they have a distinctive identity. Also, don't go cheap on this. You want to be able to stick with your name/logo for years.
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  • Profile picture of the author QualityRareCoins
    If someone here can make me a nice logo it would go a long way and obviously you'd get paid. Something with a gold coin and that looks really professional. Liberty Coin | Certified Rare Coins, Silver Eagle, Gold Coins, Silver Bullion, US Mint Products, Currency, Coin Dealer has a nice simple logo, maybe something like that or better. that logo is the next thing i need to making the site look real professional, something I've been told we've been lacking that professional "feel" most of our competitors have.
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  • Profile picture of the author Cyber Star
    If you want to have an American traffic only, you will have to try paid traffic. because a lot of competitors will want that too. but, if you want an organic traffic from google, you have to try better than hiring freelancer. try writing article to describe your rare coins, maybe its history and its value. use SEO method for writing the article, to make sure google crawl your site.
    Or you can try tumblr, post the coin image in your own special tumblr site, increase follower by adding quality image of coins. soon, you follower will increase and you will get your traffic.
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  • Profile picture of the author John Romaine
    All you need to make this work is the store - and a blog. That's it.

    The rest can go.
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  • Profile picture of the author QualityRareCoins
    Guys I just want to update you all and say thank you so much for the tips. The site is now running with much improvements (a lot taken from here) and traffic is averaging around 30-50 unique visitors a day! i plan on doing weekly blogs, had two cute girls do some testimonials for us off fiverr.com, and yeah, we are up and running. There's much more improvement and expanding needed to be made and when the resources become larger, the growth will get bigger! thanks again truly.
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  • Profile picture of the author JoeDasCheap
    I suggest you do "coin collecting tutorials" on Youtube. We have a multitude of high quality Youtube channels where we generate a substantial amount of daily traffic. Not to mention you can even embed links on the videos too.
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    • Profile picture of the author QualityRareCoins
      Originally Posted by JoeDasCheap View Post

      I suggest you do "coin collecting tutorials" on Youtube. We have a multitude of high quality Youtube channels where we generate a substantial amount of daily traffic. Not to mention you can even embed links on the videos too.
      Actually I Just did one on its way for upload as I type..
      There are a few educational videos up on our youtube now.
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  • Profile picture of the author Randall Magwood
    Traffic is quite easy. The trick is getting it for as little as possible. You will find that free marketing works, but not as fast as paid advertising. What kind of marketing have you done so far for your site? Does the profit potential and business model allow you do paid advertising?
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    • Profile picture of the author QualityRareCoins
      Originally Posted by Randall Magwood View Post

      Traffic is quite easy. The trick is getting it for as little as possible. You will find that free marketing works, but not as fast as paid advertising. What kind of marketing have you done so far for your site? Does the profit potential and business model allow you do paid advertising?

      Hey Randall, first off, I would like to thank you for taking the time out to help me in this challenging but fun process! I agree with the frugal approach much like you do. Free marketing does work, and if we can spend as less as we can on making the most efficient use of our time and resources come from spending so little, than we hit a home run! Right now, as for marketing, we have two guys doing SEO out in the other side of the world. They work hard, they are considered "Cheap" SEO, though, however, they have brought us real results. Search engine ranking placement is up in Google, Bing, and Yahoo, and new users are discovering us by our keywords more than ever.

      The other marketing avenue is ad running. We plan on marketing with the PCGS Coin forum (the largest coin certification company in the business) and for $300 a month (6 month contract), I personally think it's a heck of a value since that's where the money's at. All the high end big time collectors go there to talk like it's an old fraternity.

      So I think that kind of ties into your last question, the answer being, yes. Paid advertising is a viable way to go. This is one of many businesses I run , but this one in particular (coins) for me being only 27, has turned out to be a cash cow, so I stick to what I'm good at. I see so many new ways of marketing, facebook apps, affiliate marketing, new website concepts & startups (My buddy is the owner and operator of Bored.com) and I always joke that if he can do it (2 years younger than me) and so many young entrepreneurs are making over six figures a year out in California, that there always new ways out there still to make money.. but right now, for me personally, I am sticking to what I'm real good at and that is coins so we'll see in the coming months how this paid advertising works out.
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  • Profile picture of the author mert
    Hey QualityRareCoins, have you tried contacting your local business establishments and ask if they have websites that you can link to your website?

    You can also do offline marketing like putting your business into the yellow pages. Most old fashioned people still use yellow pages nowadays, and I am sure that only old fashioned people are interested with rare coins.

    There are numerous things that you can dom really. You can also do facebook marketing if you want. Most local business establishments now have a facebook page. Why not recommend your page to their pages?

    and find some FB fan page like: http://www.facebook.com/CollectingCoins and be active with your posts.
    Cheers!
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    • Profile picture of the author QualityRareCoins
      Originally Posted by mert View Post

      Hey QualityRareCoins, have you tried contacting your local business establishments and ask if they have websites that you can link to your website?

      You can also do offline marketing like putting your business into the yellow pages. Most old fashioned people still use yellow pages nowadays, and I am sure that only old fashioned people are interested with rare coins.

      There are numerous things that you can dom really. You can also do facebook marketing if you want. Most local business establishments now have a facebook page. Why not recommend your page to their pages?

      and find some FB fan page like: http://www.facebook.com/CollectingCoins and be active with your posts.
      Cheers!
      Hi, no I haven't asked that and that sounds like a pretty profound concept. Would I target businesses that deal in coins only? Or expand a little and go with Pawn shops, jewelry stores, and the like and see if they have websites willing to link back to us? (Just to satisfy my curiosity, what is the benefit of doing link backs these days? Better search engine placement?)

      To answer your second point, you'd be surprised at how many young folks are getting into coins and spending up for some too! But overall, you're right, most old folks are still doing it more so. The problem I see with Yellow pages is a "nickel and dimer" type mentality coming from it. A lot of older people who use that resource still seem to not have a lot of money at their disposal to purchase some of the coins we sell, and they may even balk at our prices more times than not, not because we overcharge, but because we sell unique one a kind quality that is very hard to replicate. I think in this day and age with the internet and social media, online is the way to go with the unique type of coins we sell.

      As for your suggestion on facebook marketing, I tried facebook marketing once and maybe it was how I set up the advertisement but it turned out to be a net loser for us. We hardly got any new viewers out of it and I'd imagine there are not a whole ton of coin collectors on facebook. We started a group over a year ago and only has around 20 likes. Nothing spectacular, but I found it hard to market on facebook, per se.
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