Exploring your interest in a Review Service

by thatjc
5 replies
Hi All!

First, A Quick Background On My Skillset:
My specialty is online Visual Communication. And I have a good understanding of the on-page sales process, expressing Unique Value Propositions, sales page design and layout, social psychology persuasion factors, on-page SEO, and other online marketing topics.

I've done online marketing and website/blog design/development/maintenance services for many years for my clients and written and self-published 2 eBooks on Visual Communication.

My Question:
All the above is to ask if you think there would be interest in a paid service to review people's web pages, report problems and suggest fixes? That is if the quality and value of the advice were quite high (quality being the critical element in any service).

To start, I've identified and listed 20 categories of web page things to review, with 61 individual items (depending on how much a customer is willing to tell me about their prospects, niche, keywords, etc.). However many categories can be reviewed without such special knowledge. I've done more limited reviews many times to get prospects interested in a web project proposal, but never so extensive and never as a paid service.

I'm thinking of a price point of $20 per page for Warriors and $30 otherwise. My assumption is that single sales/landing pages would be what online marketers would want reviewed, not whole sites.

Of course people can get free critiques online, but how professional are those? And I be willing to do free reviews to generate interest, gain testimonials and such.

What do you think?
#exploring #interest #new service #page reviews #review #service #web page seo
  • Profile picture of the author thatjc
    Really - no comments at all? Is it that bad an idea???
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  • Profile picture of the author onSubie
    Hi

    This is a good idea. Derek Halpern of Social Triggers does this and used it as a method of building his business and reputation.

    He attended an Affiliate Summit and saw the web site review panels were extremely popular so he took that concept and did it online via Skype.

    There is a great interview with him on YouTube where he talks about starting online and building his Social Triggers business. He goes over how he used website reviews and guest posting to grow.

    How Derek Halpern Positioned Social Triggers And Built More Than 13k RSS Subscribers in 9 Months - YouTube

    His website reviews are very engaging and in depth. He focuses on improving conversions and building lists of subscribers.

    I would look at how he went about becoming an expert on website reviews.

    One thing he does is focus on one key and profitable element. Conversions and subscribers. He reviews many elements of the sites but really focuses on engaging your audience and getting them to opt-in as subscribers.

    The site reviews are done live via Skype and are very in depth running 30-40 minutes. You can find many examples on YouTube.



    You could offer some reviews like this to some high profile sites to show how it works with you and build your reputation and audience.
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  • Profile picture of the author pdrs
    I'm sure there is probably a market for something a long the lines of what you're offering but I don't think it's deep enough.

    I can easily hop on the copywriters section of this forum and ask for critique from some pretty knowledgeable dudes and they will offer up critique all day long on the layout, design, etc... for free.

    The thing is, in the end, that's all really just opinions, and we all know what they say about opinions. While I've got some great ideas from that, when it comes to bottom line, you need to look at the numbers. Make a small change, check the numbers, make a small change, check the numbers.

    If you could prove your expertise as someone who could get in and tweak the pages conversion rate based on actual numbers over time, you could provide something quantifiable and charge a whole lot more money for it.

    As it stands, you might really know your stuff, I dunno, but $20 for another opinion on my sales page just isn't interesting to me.
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    RemoteControlHelicopterReviews.(com/net) - Up for sale! No reasonable offer refused. Great branding for a super hot niche!
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  • Profile picture of the author thatjc
    Thanks Guyz - very useful! Will be thinking on these things and checking out Derek Halpern.

    Much appreciated
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    "You can count the seeds in an apple, but you can't count the apples in a seed."
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  • Profile picture of the author thatjc
    I'm not very interested in opinions either. The principles, guidelines, methods and such which I recommend come from extensive scientific research by excellent professional researchers - not from "gurus", not theories. Just saying...

    _jc
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    "You can count the seeds in an apple, but you can't count the apples in a seed."
    Online Visual Communication expert
    Visual Marketing Info signup: Visual Marketing Online
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