E-mail Marketing - Is it harmful for your website?

Im not sure.. I would doubt it! LOTS of companies mail to send traffic to their site...

no offense, but as far I understand you hired a spam company to spam about your new product... of course it will hurt your brand right after it will be reported. better make a mini site like they proposed.

just 2 my cents.

What did I miss, here - how is "launching a professional E-mail marketing plan to 100's of thousands of emails" anything other than just a fancy name for "mass spamming"? :confused:

If so, the answer's clearly "yes": if you're planning to send out bulk unsolicited email to that sort of number of people, it can hurt your brand, your reputation, your website, your internet connection, your hosting and your domain registration.

Let's take an example. You do not want flowers but a guy is running before you and requesting to buy his flowers. What would you do? You might buy those flowers the first day but will you still be happy from the guy if he or she comes to you everyday. The answer of this question is the answer to your question. If you will keep emailing promotial email to all those internet users who do not want to see any such email then these emails will hurt your brand. Not only those dissappointed users will dislike your brand but others will also dislike your site because the dissappointed users will spread this message among all the similar users. I hope I have answered your query.

Why in the world would it hurt your brand? If you are spamming people that don't know that you are going to send them something, then yes it can hurt your reputation big time!

I don't know why you didn't decide to build the email list yourself, but if some company is telling you to create another site because what you are doing might hurt your brand and reputation, I would not use said company! You might be spamming people without knowing it.

Spamming will absolutely hurt your reputation.

However, if you're using email marketing ethically, it is one of (if not the) best ways to build your business.

Jake

I've no idea what you're on about really, your post is as clear as mud, but if as others have pointed out if you've paid some company to mass send out an email promoting your services without them having asked to be emailed from you then you're probably about to spam them. If you can't see how that can hurt your brand and reputation then you're missing the point big time.

What brand? If you're referring to the site in your sig, I fear you're already living on borrowed time (and a borrowed trademark).

Because you're using the word 'Youtube' in your domain name which obviously isn't allowed.

Email marketing isn't about buying or renting lists to promote your site to, that's spamming. Email marketing is about building your own list via your site and then using it to keep in touch and market to your followers. You're going about it the wrong way round. You won't have a list to start with so you'll need to build it up over time. I don't really know why the company is suggesting to build a mini site or how they think this will help in anyway but you should knock this idea on the head and do things properly from the start before you trash your brand and reputation before you've even started.

The very fact that the company you are working with has already told you that what they are doing might hurt should be a massive red flag. Depending on how they worded that warning to you, it also may be their liability transfer over to you....

Thanks again for all your support. It is good to know you have my back.

I would not use the list from this company. If you don't want to use a separate mini site, I would use double opt-in Co-registration.

There are a large number of services that will allow you to buy subscribers for your project. Prices range from 10 cents per subscriber on up. They all work pretty much in the same way. They list your project along with a lot of other projects and they charge you according to the predetermined price was to send the subscribers your way.

The subscribers are usually generated as they click on check boxes for each of the projects that they want to join. Traffic to the Co-registration sites is generated all different kind of ways, but usually it's some kind of contest or some other kind of freebie that the person is trying to get and that is why they join these lists.

You will get the number of subscribers you order if you use the right service but to honest, these subscribers will not be good quality subscribers because they only join to get that incentive or join a contest. So they may not read your messages you send.

Even though I have said this, let me tell you how to make Co-registration subscribers worth the investment. This is still a good way to get subscribers and get them quickly is to use some guidelines.

Stay away from services that use pre-checked check boxes or select all check boxes. Many of these services use pre-checked boxes so when a person signs up to get the free incentive or join the contest, they are automatically signed up to all the projects listed. The likely hood of the person reading any of the projects is very unlikely.

You want to use a service that makes the person manually check each project that they are interested in receiving based on the description of each project.

The second guideline is to purchase only double opt-in subscribers. So even if it cost more, always purchase double opt-in subscribers. You see, with double opt-in the person is required to confirm their email address that they submitted before they are actually added to your list.

So double opt-in subscribers cost more but they have shown interest by going to their email account and clicking on a link to confirm they want to be on your list. This gives you a higher quality subscriber.

The third guideline to follow is to create a highly targeted description of your project. Do this in advance before purchasing any subscribers because you only want subscribers who are very interested in the content you provide.

Since you are going to be paying for each subscriber the service sends your way, you only want subscribers who are interested in your content. So the more precise you can be in your project description, the likely hood of receiving tightly targeted subscribers is much better.

With these kind of subscribers you can end up getting a loyal readership from them.

I hope this is helpful,
Steve Yakim

Hi RobertCorby,

Thank you for bringing this up here. Yes, you can use your own brand name in your email marketing campaign but of course there are certain measures you need to follow because it's too risky and you need to be careful. If done improperly it will really hurt your brand as Alexa Smith said. If you really want to use your brand, then proper planning is needed .Goodluck. Don't forget to update us here

Mass spamming isn't the way to go and it isn't recommended - no matter how many people you are trying to contact. You would think that with a 100k size spam list, maybe like 5 will convert. Well... maybe this is true if you're selling viagra, but it's in your best interest to build a list from scratch, drive traffic to your site, and focus on laser targeted ways to get traffic.

How it harm your brand and google ranking

- if the email marketing firm which get or collect those database without permission and against their database privacy and spam your email to them.

-the receiver might banned your email address,marked you as spam, banned your site and even report it .

- if your email do not reach your niche and cause high bounce rate, this will cause the analysis quality of your site from Google.

You might want to check out the source of the traffic that the company is going to send to you. The last thing that you want to do is to invest money on spam traffic which is not going to give you good returns of investment.

It will be better if you are able to identify the people who have their own list of subscribers who might be interested in what your product is offering. In this way, you will be exposing your products to prospects who are interested in what you are offering. This kind of advertisement is call solo ads.

It might be more expensive but it is targeted traffic. You might be surprise by the number of people who do not know that they can make money by simply emailing their list.