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"19 Fascinating Statistics That Make the Case for Using Visual Content in Your Marketing"

by Kurt
6 replies
Here's a short, interesting article called "19 Reasons to Include Visual Content in Your Marketing" and includes quick facts from research from different sources. It can also be some good ammunition for those selling offline video marketing services:

19 Reasons You Should Include Visual Content in Your Marketing [Data]
  • Profile picture of the author Nathan Bumstead
    Did you know that 56% of statistics are made up on the spot?

    Great post! That's exactly why I've really been ramping up my video creation lately.

    PS - The above statistic was made up.
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    • Profile picture of the author esr
      Originally Posted by Nathan Bumstead View Post


      PS - The above statistic was made up.
      That made me laugh out loud! Thanks!
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  • Profile picture of the author Dennisknows
    Good stuff. I created an infographic with some of the same info but I'm going to use some of this for an upcoming webinar...

    Thanks for sharing

    Dennis
    The Marketing Menace
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  • Profile picture of the author WarrenPeterson
    No one else thought it was funny that there were no visual items in that piece, other than the generic hop-scotch image?
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  • Profile picture of the author kindsvater
    Websites are starting to go crazy with huge graphics on the home page. NBA.com is a good example of this.

    Personally, I think the fad will be over by the end of the year, and it seems to be limited to sites not reliant on the search engines for home page traffic. But maybe I just want to get to the content.
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    • Profile picture of the author Kurt
      Originally Posted by kindsvater View Post

      Websites are starting to go crazy with huge graphics on the home page. NBA.com is a good example of this.

      Personally, I think the fad will be over by the end of the year, and it seems to be limited to sites not reliant on the search engines for home page traffic. But maybe I just want to get to the content.
      Hey Brian,

      I disagree. I think it's a trend, not a fad, fueled by people having faster connections, as well as the old adage that "a picture is worth 1000 words".

      When I first started designing web pages in 1996, the goal was to have a header graphic that was 10k or less. This is laughable now with the increased bandwidth the majority of netizens have.
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