only 5% email open rate...help

by zourkas

Posted: 11 years ago 16 replies

INTERNET MARKETING

Dear Warriors,

Recently I have started to send traffic to my squeeze page from my facebook fanpage. 7 days of work and the results are:

20 subscribers
7 not confirmed
1 opens my emails (5% open rate)

Is it a small number in order to determine the open rate?
Which is the normal open rate ?

Thank you,
Zourkas

#email #open #ratehelp

ZephyrIon 11 years ago

what are your headlines, just use a simple one like 'hi' whats your fan page about?
- Thanks
- 1 reply
Signature

Buy new book and be entered to win $100 to your Zelle, PayPal or CashApp! Plus, check out the free sample on https://Amazon.com/dp/B0BPL5VQ34. Thank you for your support! Contest ends at 1,000 purchases.

See the life of a real affiliate on Instagram https://instagram.com/ckrecicki
{{ DiscussionBoard.errors[7871153].message }}
- Daniel Evans 11 years ago
  
  I'd experiment with single opt-in.
  
  A lot of emails fall into spam folders - particularly those of free email providers.
  
  Thanks
  
  {{ DiscussionBoard.errors[7871173].message }}
WarrenPeterson 11 years ago

If the number stays so low, it sounds like what you are sending (both in the Subject Line and the Content) is not what your list was expecting.

Of course, that is such a small sample size, the statistics are not really relevant. You really need much more than that for the stats to mean anything.
- Thanks
Signature

Do you really want to build a real business?
Then you need this: 21 Days To Business Success
{{ DiscussionBoard.errors[7871170].message }}
bullfrog 11 years ago

I think your sample size is too small. If one more person opens your message, you just doubled your open rate.

Keep working to build your list and provide value to your subscribers.
- Thanks
{{ DiscussionBoard.errors[7871178].message }}
New Comer 11 years ago

Don't feel bad, I sent a broadcast to 40 people this morning and ONE person opened it. And he doesn't even count so you might as well say 0 lol
- Thanks
Signature

dope
{{ DiscussionBoard.errors[7871182].message }}
Alexa Smith Banned 11 years ago
Originally Posted by zourkas

7 not confirmed

Switch to single opt-in? (Or at least give very clear and unambiguous instructions, including with pictures, on how people have to confirm).

Originally Posted by zourkas

1 opens my emails (5% open rate)

Is it a small number in order to determine the open rate?

Yes, it is too small a number to determine the open-rate reliably (100 would be much more indicative), but even allowing for that, your open-rate may be a disaster, here, I'm sorry to say.

It's actually 7.7%, not 5%, isn't it? If 7 out of 20 didn't confirm, then the open-rate you've measured is presumably 1/13? That's 7.7%. Unless I've misunderstood you.

Originally Posted by zourkas

Which is the normal open rate ?

It varies greatly.

The five main things that typically make open-rates lower are ...
- building lists from squeeze pages rather than from an opt-in on a content-rich site
- building lists from SEO/social media traffic
- building lists in IM/MMO-related niches
- failure to offer (in exchange for people's email addresses) a PDF/report which was specifically designed and created in order to brand yourself and your name/pen-name and maximize the open-rate for the subsequent emails
- failure to set subscribers' expectations appropriately before they opted in
Most of the things that affect open-rates relate to what's happened immediately before, while and immediately after people opt in.

Here are three posts/threads which may, between them, help you (quite a lot!) ...

http://www.warriorforum.com/main-int...ml#post6123982

http://www.warriorforum.com/main-int...ml#post7647187

http://www.warriorforum.com/main-int...ml#post7865873
- Thanks
- 1 reply
{{ DiscussionBoard.errors[7871190].message }}
- New Comer 11 years ago
  
  Originally Posted by Alexa Smith
  
  brand yourself and your name/pen-name
  
  You know quite a bit about this, yes?
  
  Thanks
  
  Signature
  
  dope
  
  {{ DiscussionBoard.errors[7871805].message }}
WillR 11 years ago

Yo, he has had 1 person open his emails.

If I sent 10 people to my sales page and 1 of them purchased, would it then be very accurate for me to go around telling people my product converts at 10%? Sure, technically it did for 10 people but that sample is far too small to be statistically relevant.

To the OP, you need a much bigger test than this. Get your list up to a few hundred people, 500+, then see how your open rates fair.

In any case, just remember to deliver on exactly what you promised and give value in every email. So long as you give people a reason to open each email, they will do it.
- Thanks
Signature

.
âž¨ Here's How to Make Your First $177 Online
This Week Using the Piggyback Method...

.
{{ DiscussionBoard.errors[7871801].message }}
Malcolm Thomas 11 years ago

As others have already stated you will need to sample a much larger range of people in order to accurately test and tweak your conversions and such. Focus on building your list to 100 subscribers and then you can be able to make a more accurate depiction of your open rates.
- Thanks
Signature
Learn How To Make $100 Per Day Using This Dead Simple Method!

The Easiest & Most Realistic $100 Per Day Method Ever Revealed!
{{ DiscussionBoard.errors[7871955].message }}
JasonBennet 11 years ago

The sample size is way too small. I agree with WillR that I will build the list till about 500 before I will start to conclude the open rate of the email. It is a great value to focus on giving values in every email that you sent out so that they will open your email whenever you sent to them.
- Thanks
{{ DiscussionBoard.errors[7872103].message }}
JHandy 11 years ago

Very good points mentioned. I know that large numbers should give you a better idea of what your metrics really are, but I don't believe there is anything wrong with him being concerned about his open rates. If he is watching his number now at an early age, he will know what he needs to do to prevent a bigger issue down the road.

Yes, 20 is small, but if you're faithful over a little, you'll be made ruler over much. Don't despise the small things, they actually teach us the BIGGER lessons.
- Thanks
- 1 reply
Signature
I made no money online until I learned this stuff..
{{ DiscussionBoard.errors[7872130].message }}
- RobertoM 11 years ago
  
  Hi folks,
  My issue is a bit different, but maybe can help.
  Lately I sent a solo and got 35% optin rate. That's good.
  Got 2 sales conversions. That's not so good but yet acceptable.
  The problem is that very few subscribers -- and I mean VERY few -- opened my follow up messages so far (sent 8 follow ups and 1 broadcast) within 3 weeks.
  A lot of good free content and not many pitches.
  I can't really understand the reason.
  This post does not match in full with the OP of this thread, and maybe I should open a new thread about this issue. Sorry for that.
  But as I'm already here, can anybody shoot some comments about the why?:confused:
  Thank you.
  
  Thanks
  
  {{ DiscussionBoard.errors[7872183].message }}
yakim1 11 years ago

Even though your sample is small, you should not figure your open rate per email. I know that is the correct way but figure per campaign I always sent at least 3 emails with almost the same email body but with different subject line. That's one email a day.

It is the purpose of the subject line is to get your email opened. By using a different subject line for each mailing one or two may get more emails opened.

Not only do you have to create a good subject line, you have to deal with all kinds of spam filters, mass deletions and the schedules people keep. In other words there are a lot of things that can cause people to not even see your email. It may have nothing to do with lack of interest.

When I send a mailing, I usually get many more results from the 2nd and 3rd mailing than the first. The 2nd and 3rd mailing gives you a much better chance of over coming many of the distractions that prevent your emails from being opened.

Now figure your open rate from the 3 mailings.

I hope this helps,
Steve Yakim
- Thanks
{{ DiscussionBoard.errors[7872192].message }}
Greg guitar 11 years ago

Lots of good advice already, but I thought you might also appreciate this video that I recently found and was impressed with about how someone got her open rate up to 49%, and the video should make you feel better about getting a 7% open rate, although, like others said, 20 people isn't enough to draw any conclusions.

Here is the link:

Wanna know how I got my email open rate up to...

PS: Wow; I can't believe it; the video actually posted from me simply pasting in the vid's URL! That never worked for me before; cool beans!
- Thanks
{{ DiscussionBoard.errors[7872200].message }}
Alex Blades 11 years ago

Here is a good ebook on how to increase your open rates, I think it will help you greatly

http://www.warriorforum.com/main-int...igh-opens.html
- Thanks
Signature

" I knew that if I failed, I wouldn't regret that.
But I knew the one thing I might regret is not ever having tried. "

~ Jeff Bezos
{{ DiscussionBoard.errors[7872208].message }}
extravalue 11 years ago

Data sample is too small. Title is the key. Focus on increase quantity of subscribers.
- Thanks
Signature
***Turn WordPress Comment Into Profitable Section ***
*** Get Paid For Comment Review ***
{{ DiscussionBoard.errors[7872839].message }}