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Front End Products / Mini-Sites / Clickbank.... Are They Still A Good Idea...?

by Beau
5 replies
Hey All...
A friend of mine as suggested that I make a series of 'front-end' cheaper priced products as a lead in to my main more expensive product.

My main product contains a series of guided meditation audio CDs, an instructional DVD and workbooks / manuals.

My friend has suggested I create an ebook with an audio download link for a short guided meditation that is a product in itself but also a natural lead in to the more extensive and higher priced course/product.

I could easily produce 7 different frontend ebook/audio packages for different segments of my market - I'm just curious to get your feedback on whether this frontend ebook on clickbank idea is a good one and if you could point me in the direction of anyone who has used this model successfully.

To your success...
:-) Beaumont
#clickbank #end #front #good #idea #minisites #products
  • Profile picture of the author jasonl70
    of course it is !
    It's called a sales funnel, and darn near every highly successful IM'er who creates their own products does it.
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    -Jason

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  • Profile picture of the author Roy Carter
    Originally Posted by Beau View Post

    I'm just curious to get your feedback on whether this frontend ebook on clickbank idea is a good one and if you could point me in the direction of anyone who has used this model successfully.
    Beaumont - I'm pointing at myself (and I'm sure a gazillion other marketers are doing the same)!

    Your friend and Jason above are both right. If you get your sales funnel right in this way (feeder products at the front end), I'd be pretty darn sure you'll increase both your sales and the loyalty and size of your list.

    Roy
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    • Profile picture of the author JP Wilson
      Exactly. Like the others have said, there are hundreds of marketers, perhaps many more, who are all using this model, or something similar to it. But if you want a "big name", Ryan Deiss stands out in my mind. He calls this concept the Self Liquidating Offer. It's very simple. Set up many small front-end offers priced at anywhere from $17-$27 (those price-points are not set in stone by the way). Basically, all the SLOs are designed to do are simply get the customer into the marketing funnel. These offers are usually just condensed versions of your bigger products, or reports of some kind that are highly targeted. For instance, if you were selling a product on scrap metal, you may want to make an SLO/report focused specifically on scrap gold. Anyhow, once they're into your funnel, you then have the opportunity to subsequently offer your customers a whole host of other products (i.e. upsells, downsells, as well as continuity). Some do this immediately after the sale, others do it via email auto-responder. Either way, this is a very effective overall strategy. So rest assured that you're on the right track.

      Cheers
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  • Profile picture of the author miked
    Originally Posted by Beau View Post

    I'm just curious to get your feedback on whether this frontend ebook on clickbank idea is a good one and if you could point me in the direction of anyone who has used this model successfully.
    If you have been on this forum for any time at all and have bought any IM products, then you have already experienced the sales funnel model.

    Successful, wasn't it?

    I'm not trying to be cute, just point out that this is standard marketing stuff.

    Start by giving away free stuff, and at the end of the funnel are high end high dollar ticket items.

    Why? Because you are building trust with your customer along the way. People do business with those they know, like, and trust. Before I spend a $1,000 with you, I have to trust that you know what you are doing, and that your product will do what you say it does.

    How do you build that trust?

    Build a business. Give away great stuff, build a relationship with your customer, treat them like gold, and then make money long term.

    -Mike D.
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    Sell Online Market Online
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  • Profile picture of the author Beau
    Thanks guys - I just wanted to get a vibe for this technique for NOW as I know it was popular a few years ago but wasn't sure if it was still all the rage...

    And yes - I wouldn't be making a crappy front end => it's gotta be good!!!!!!!

    :-) Beaumont
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