The Summer Sales Slowdown Myth

by 5 comments
You've all heard it.

"Well, it's summer so sales are going to be slow. I'll be so glad when
September hits"

You may have even said this yourself, or something close to it.

Well, guess what?

This August was my BEST month of this whole year, breaking $14,000 in

Okay, so why?


See, most marketers think that the summer sucks. So you know what they
do? They go off to the beach and leave their businesses for a couple of
months. Oh, they may do a few things here and there, but not much. They
don't do much promotion at all.


I bring out the heavy artillery. I increase my efforts during the summer.

Ultimately, I reach people that might have been reached by my competition
and make sales I might have not normally made.

This has worked for me almost every summer since I've been doing this.
Even my very first year, August was my best sales month.

So if you think the summer sucks, think again.

If you go out there and make it happen, it will happen.
#internet marketing #myth #sales #slowdown #summer
  • Profile picture of the author Shane N
    Way to go Steve, talk about thinking strategically outside of the box!

    Thanks for the you'll be competing with me every summer!

  • Profile picture of the author myob
    It is part attitude. If sales are down, do some marketing! I did have a slow month in June, so I hired 16 new sales reps. Marketing efforts have really paid off with the last two months being the best ever!
    • Profile picture of the author flashgordon
      Summer is slow for me simply because my niches are tied to the school year - so I naturally see a drop in traffic come summer. But I keep at it so that when the school year starts again I have that many more posts and links built to grab all the search querries.

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  • 3 {{ upvoteCount | shortNum }} 5

    Hello. I want to be successful internet marketer. I have the zeal and passion to achieve this aim. But what restricting me to do this is money. As heading of my post says you would know that am from India. If you compare price of dollar with India Rupee its somewhere around $1=Rs. 66 which is increasing day by day. My budget would be $100/month which is equal to Rs. 6600. This is maximum I can spend. I dont have high paying job and also I have to pay rent, bills, etc. I need to pay for domain, hosting, bing ads, fb ads, landing page and so on. I know there are free methods too but as you say free methods take time to show result.

  • 3 {{ upvoteCount | shortNum }} 5

    Have a very special client. I like to call him the Sheikh. He does not mind. In return, he says that I am a Petrol Writer. This client is generous when it comes to pricing and payments. I have never been greedy. Just like Tom Cruise used to say in the Oblivion: We are an effective team! This gentleman is born and raised in Kuwait. He earned his degree in some prestigious London business school. Yet, when it comes to the business culture, he obviously follows the region of his origin. We do not discuss the price. We do not negotiate. Never. He orders the work. I deliver. Then, he asks how much needs to be paid. I get my money. That is it. Smooth and simple. For what is worth, so far, we have worked only on relatively small projects. Until recently. This was a client only to wish for. Guess, it is not only in my nature, but I was not quite satisfied. I wished we could do some more work. And, you know what happens when you wish for something. It happens to you, but not exactly the way you wanted to get it. So, one fine day, the Sheikh approached me with an unusual proposal. Like I passed all the test, and the time has come for the real thing. What he had on his mind was a book about his personal and professional journey, somewhere around 200 to 300 pages. A brand new website. We are talking about a few dozen pages at least. Then, there was a package of 30 blogs, give it or take. He also needed some scripts for promotion videos, but he was not quite sure how many of them.

  • 1 {{ upvoteCount | shortNum }} 5

    I read recently that as of late August, Google has removed the 3 adsense units per page limit and replaced it with a policy that has no specific limit but which requires that the amount of ads not exceed the amount of content. Is anyone familiar with this and can anyone suggest how best to implement this.