Creating products - more for newbies, but others may benefit.

10 replies
I was going to entitle this post "Creating products - more for newbies than anyone else" but those of you who are more experienced may benefit too...

It is based on what in my experience is a workable formula - whether or not you are a good fit for it, is not for me to say or judge.

Knowing how to begin creating products is something that will come more easily to some than others.

Just like anything in the off line industry, it can take years, like it has for me, to learn this (IM/niche) industry. Do you think a nurse can be top-flight matron within a week of their career? or a graduate of engineering be a skilled engineer straight from college? - of course not! and being successful in the online world is no different.

YOU NEED TO LEARN THE ROPES; you need to invest (time & money) in your education, and hence your future.

In terms of being able to supply a product to the market, it appears to me that, with respect to many good research techniques, there's a common theme running through this thread in the Warrior forum and that there's still evidence of what seems to be an approach to creating/marketing products based on the techniques of the old mind set... the old type of "push" marketing strategies employed over the last 50 years.

Marketing is all about developing successful (trusted) relationships now, not companies or individuals creating a product they think or believe will be a winner in the market place, in spite of every flash research tool on the Internet. Now don't misunderstand me, these tools have a place, but in my opinion their most efficient use is in the initial stages of building an online business in which about attracting targeted traffic in the first place.

What the customer needs, the customer can have, and the easiest way to know what they want or need is by asking them! When they TELL you what they need - through the evolving process of building a trusting relationship (through list building or social media for example) - then we can create products to fulfil their needs, and THAT is all the product research you need.

On the topic of procrastination, when you develop and deliver products in accordance with what your list members are struggling with, you are in effect, being held accountable by them so it more often than not becomes an evolving, dynamic process.

Creating and developing a product or products is NOT an exact science; how can you possibly know what someone wants from a product until you find out directly from them through the process of conversation and dialogue? - which leads to them trusting you to the point of investing in you.
#benefit #creating #newbies #products
  • Profile picture of the author fcf360
    Originally Posted by Ian Jackson View Post

    Creating and developing a product or products is NOT an exact science; how can you possibly know what someone wants from a product until you find out directly from them through the process of conversation and dialogue? - which leads to them trusting you to the point of investing in you.
    It comes down to knowing the market. Knowing the market is not easy since the market is constantly evolving and changing. Especially if it is the IM niche. To meet the needs of the internet marketers, one must be a good marketer themselves and must keep in touch with the pulse of the industry. Which means having a firm understanding of how and where the market is evolving to.

    In summary, great products can only be produced by someone with adequate knowledge and industry experience. So, if you are a newbie and you want to sell to the IM niche by creating digital products, then you got to pay the dues. Some get to the other side faster than others, and that's where you want to be.
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    • Profile picture of the author Ian Jackson
      Originally Posted by fcf360 View Post

      It comes down to knowing the market. Knowing the market is not easy since the market is constantly evolving and changing. Especially if it is the IM niche. To meet the needs of the internet marketers, one must be a good marketer themselves and must keep in touch with the pulse of the industry. Which means having a firm understanding of how and where the market is evolving to.

      In summary, great products can only be produced by someone with adequate knowledge and industry experience. So, if you are a newbie and you want to sell to the IM niche by creating digital products, then you got to pay the dues. Some get to the other side faster than others, and that's where you want to be.
      Relationships need to develop before successful products can be created - at least in this (the IM) business sector. That is why there's so much emphasis on list-building. It is not about getting somewhere faster than someone else, it is about building a successful business - which takes time.

      You shouldn't be trying to get somewhere before someone else, you should be building a sound business. Think creatively, not competitively. If you can build a successful business, your competition will be approaching you to become joint-venture partners.
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    • Originally Posted by fcf360 View Post

      It comes down to knowing the market. *Knowing the market is not easy since the market is constantly evolving and changing. *Especially if it is the IM niche. *To meet the needs of the internet marketers, one must be a good marketer themselves and must keep in touch with the pulse of the industry. *Which means having a firm understanding of how and where the market is evolving to.

      In summary, great products can only be produced by someone with adequate knowledge and industry experience. *So, if you are a newbie and you want to sell to the IM niche by creating digital products, then you got to pay the dues. *Some get to the other side faster than others, and that's where you want to be.
      When you say that, it seems as if youre only taking into consideration the IM market. Most other areas are very different than the very rapid, very tumultuous world of IM.

      The most important nugget to take from this is the relationship building, because there are vast arrays of areas that arent changing as quick as the IM market.

      If individuals here decided to adopt a second "market", you'll find that theres simply a lot of people that would rather be led like a tribe than sold to like a piece of fresh meat.

      There's not much overt selling going on when you're someone's friend or spouse.*
      The relationship will naturally produce the marketing, or as they say, "the product will sell itself."

      But it cannot happen the other way around. The marketing cannot produce the relationship.
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      • Originally Posted by PvPGuy View Post


        Originally Posted by Ian Jackson View Post

        *how can you possibly know what someone wants from a product until you find out directly from them through the process of conversation and dialogue? - which leads to them trusting you to the point of investing in you.
        So how do you propose we harvest their happy thoughts without first creating a product to attract them, which you say we can't do until we have them on our list to ask them how?
        And this is why I urge people to break out of their shell and produce something.*

        The first product is always going to be the most challanging.

        Why?
        Aside from entering a new playing field, what you'll almost always come across after your product is finished are what I call "silver buyers" (as opposed to gold buyers).

        This is how you effectively sprout a responsive crowd already proven to be interested in what you have to offer.

        Because now, YOUR newly "tribe" that you have assembled with the attraction of your product is the start of finding (or converting silver buyers into) gold buyers -- buyers that are highly resonant with you, your offers, the character of your business.

        Now you have the capacity to surveying and start asking questions... now you have the capacity to further identify the direction of your business.

        It is as if some of the fog has cleared away and now you have a more developed visualization of what your business looks like, can look like... and what its current direction is...
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        • Profile picture of the author dm101
          Originally Posted by Creativistenterprise View Post

          And this is why I urge people to break out of their shell and produce something.*

          The first product is always going to be the most challanging.

          Why?
          Aside from entering a new playing field, what you'll almost always come across after your product is finished are what I call "silver buyers" (as opposed to gold buyers).

          This is how you effectively sprout a responsive crowd already proven to be interested in what you have to offer.

          Because now, YOUR newly "tribe" that you have assembled with the attraction of your product is the start of finding (or converting silver buyers into) gold buyers -- buyers that are highly resonant with you, your offers, the character of your business.

          Now you have the capacity to surveying and start asking questions... now you have the capacity to further identify the direction of your business.

          It is as if some of the fog has cleared away and now you have a more developed visualization of what your business looks like, can look like... and what its current direction is...
          The first product is the most challenging. I'm doing that right now. Product is done, now I'm trying to figure out how to get it coordinated through JVzoo (learning curve), then I'll try offering it as WSO (learning curve). But once ALL this is done... I can do it again, again and again. I can make it better each time by seeing what I did wrong this first time around, and finally.... I can make it better by building relationships with my buyers and learning from them what they'd like to see, and how they think I could improve what I've already given them.
          But you gotta do it ONCE to make everything else happen. So I encourage everyone to avoid procrastinating and get started. Thanks to all for this thread.
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          Co-Founder of the Whirlwind Success "VIP Club"... personal coaching for IMers and bloggers.

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  • Profile picture of the author Tiptopcat
    I like the idea of asking your customers what they want and need and working on creating a product for that purpose.

    This works well if you are developing a blog and you can create an interactive community. The questions that people ask you will lead you towards that possible product.

    This is what I am hoping anyways.
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    • Profile picture of the author PvPGuy
      "Just like anything in the off line industry, it can take years, like it has for me, to learn this (IM/niche) industry...YOU NEED TO LEARN THE ROPES; you need to invest (time & money) in your education, and hence your future."

      (1.) 'Learning the ropes' is a relative statement, and it can also be relatively dangerous in that it is often over-applied. When do you stop learning? When are you an expert? When have you adequately 'learned the ropes?' Product creation does require expertise, but it doesn't have to be yours.

      "Marketing is all about developing successful (trusted) relationships now, not companies or individuals creating a product they think or believe will be a winner in the market place, in spite of every flash research tool on the Internet."

      (2.)You are espousing competing ideas, not to mention putting the cart before the horse. "Developing successful (trusted) relationships" comes after you have created a product you believe will be a winner in the market place.

      You say build a product to get them on your list, so you can get to know what they want, to then build a product that meets their needs? Is it just my contrarian bent, or does anyone else see the fallacy here?


      "What the customer needs, the customer can have, and the easiest way to know what they want or need is by asking them! When they TELL you what they need - through the evolving process of building a trusting relationship (through list building or social media for example) - then we can create products to fulfil their needs, and THAT is all the product research you need."

      (3.)What you call "the evolving process of building a trusting relationship" I call market research. I also call it other things, but those aren't nicey nice. :p

      "On the topic of procrastination, when you develop and deliver products in accordance with what your list members are struggling with, you are in effect, being held accountable by them so it more often than not becomes an evolving, dynamic process."

      (4.)One person's struggles are not the same as everyone elses on your list. Generalizations are for the sake of discussion; it is impractical to categorically apply them to your list. Please read this thread about email marketing to your list

      "Creating and developing a product or products is NOT an exact science; how can you possibly know what someone wants from a product until you find out directly from them through the process of conversation and dialogue? - which leads to them trusting you to the point of investing in you."

      (5.) See #3 above

      "Relationships need to develop before successful products can be created..."

      (6.) Credibility needs to be established before successful relationships can be developed. And you do that by developing killer content. That's building relationships the right way; or at least, the kind of relationship I want with my lists.

      That's when you can look at your list and say, "This is the beginning of a beautiful friendship"

      All the best!
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      • Profile picture of the author Ian Jackson
        Originally Posted by PvPGuy View Post

        "Just like anything in the off line industry, it can take years, like it has for me, to learn this (IM/niche) industry...YOU NEED TO LEARN THE ROPES; you need to invest (time & money) in your education, and hence your future."

        (1.) 'Learning the ropes' is a relative statement, and it can also be relatively dangerous in that it is often over-applied. When do you stop learning? When are you an expert? When have you adequately 'learned the ropes?' Product creation does require expertise, but it doesn't have to be yours.

        "Marketing is all about developing successful (trusted) relationships now, not companies or individuals creating a product they think or believe will be a winner in the market place, in spite of every flash research tool on the Internet."

        (2.)You are espousing competing ideas, not to mention putting the cart before the horse. "Developing successful (trusted) relationships" comes after you have created a product you believe will be a winner in the market place.

        You say build a product to get them on your list, so you can get to know what they want, to then build a product that meets their needs? Is it just my contrarian bent, or does anyone else see the fallacy here?


        "What the customer needs, the customer can have, and the easiest way to know what they want or need is by asking them! When they TELL you what they need - through the evolving process of building a trusting relationship (through list building or social media for example) - then we can create products to fulfil their needs, and THAT is all the product research you need."

        (3.)What you call "the evolving process of building a trusting relationship" I call market research. I also call it other things, but those aren't nicey nice. :p

        "On the topic of procrastination, when you develop and deliver products in accordance with what your list members are struggling with, you are in effect, being held accountable by them so it more often than not becomes an evolving, dynamic process."

        (4.)One person's struggles are not the same as everyone elses on your list. Generalizations are for the sake of discussion; it is impractical to categorically apply them to your list. Please read this thread about email marketing to your list

        "Creating and developing a product or products is NOT an exact science; how can you possibly know what someone wants from a product until you find out directly from them through the process of conversation and dialogue? - which leads to them trusting you to the point of investing in you."

        (5.) See #3 above

        "Relationships need to develop before successful products can be created..."

        (6.) Credibility needs to be established before successful relationships can be developed. And you do that by developing killer content. That's building relationships the right way; or at least, the kind of relationship I want with my lists.

        That's when you can look at your list and say, "This is the beginning of a beautiful friendship"

        All the best!
        You say build a product to get them on your list. Sorry, no I didn't, quite the contrary...

        "Marketing is all about developing successful (trusted) relationships now, not companies or individuals creating a product they think or believe will be a winner in the market place, in spite of every flash research tool on the Internet."

        Yes, indeed, I overlooked including the credibility factor in the relationship process - thanks!

        My general point is that technology (autoresponders and so on) has enabled channels to be created by which marketers can base their products directly on what prospects need - because prospects can tell us what they need, therefore helping to eliminate guessword, assumption, and suppositions as to what we think or anticipate they need (or would like).

        All the best to you to
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        • Profile picture of the author PvPGuy
          Originally Posted by Ian Jackson View Post

          You say build a product to get them on your list. Sorry, no I didn't, quite the contrary...
          Did I misunderstand the following paragraph then? (bold emphasis added)

          Originally Posted by Ian Jackson View Post

          Marketing is all about developing successful (trusted) relationships now, not companies or individuals creating a product they think or believe will be a winner in the market place, in spite of every flash research tool on the Internet. Now don't misunderstand me, these tools have a place, but in my opinion their most efficient use is in the initial stages of building an online business in which about attracting targeted traffic in the first place.
          Or this one?

          Originally Posted by Ian Jackson View Post

          ...how can you possibly know what someone wants from a product until you find out directly from them through the process of conversation and dialogue?
          So how do you propose we harvest their happy thoughts without first creating a product to attract them, which you say we can't do until we have them on our list to ask them how?

          Originally Posted by Ian Jackson View Post

          My general point is that...marketers can base their products directly on what prospects need - because prospects can tell us what they need, therefore helping to eliminate guessword, assumption, and suppositions as to what we think or anticipate they need (or would like).
          And hopefully I made the point clear enough, that you are describing market research, something that can and should accomplish everything you hope to attain - all before the first opt-in.

          Best regards
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