YOU vs. I - Who wins in this battle?
Coming from a copywriting position, I am trying to use YOU instead of I as much as possible in the e-book.
Personally, when reading an informational report or book, do you like to hear examples from the author (I), or do you prefer straight to the point useful info the YOU can use?
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Direct Response Copywriting
Just when you think you've got it all figured out, someone changes the rules.