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Tracking and Analytics

by chini
3 replies
Hi, i'm looking for a tracking/analytics system which enables me to track which keyword or placement which the visitor went through (via paid traffic) to reach a form. When they fill out the form, not only do I want to track the keyword or placement, but also the customers name (from the form) with the keyword or placement.

So in analytics, it will have both:
Keyword/Placement | Name of Customer

I want to track this information, because the customer is highly unlikely to make a purchase immediately. And normally the purchase will be made on the phone, when the sales person calls. So if they do make a purchase on the phone, I can look back (manually) and see which keyword/placement resulted in that conversion since their name would be there aswell.

Can Google Analytics do this?

Or is there anything out there which will enable me to track like this?

From what I've seen kissmetrics might be able to do this, but its way out of my price wage (it's like $99.00 a month) for this project.
#analytics #tracking
  • Profile picture of the author writeaway
    Yes, if you use the pages hierarchy it will show you which kws were used to access it. I am not sure if you can segment it in terms of paid vs organic.
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    • Profile picture of the author Kendrickk
      I am not sure if Google Analytics does this or not, but that is what I use and they are great! I can track where they are, which device was used, which search engine, keywords, and more awesome stuff. I should check and see if they track the things that you are looking for!
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  • Profile picture of the author marcos@ simpleanalytics
    It's against Google Analytics TOS to keep names, e-mail, IP address. The only way to do this is by storing the keywords and add placement into an hidden field of your opt-in form. The method works like this. When the visitor land on your page, use a javascript function to parse the URL and extract the keywords and the ad position and store them into two separate variables.

    Then add those variable to your form but make sure they are hidden.

    When the visitor subscribe you will have their e-mail address (and any other information you asked) + their keywords and ad placement.

    Good luck!

    Marcos
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    www.SimpleAnalytics.net to Quickly Learn Google Analytics and how-to track your website
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