Tracking banner impressions on website

by m30jake

Posted: 11 years ago 9 replies

INTERNET MARKETING

I am trying to sell advertising space on my website but to do this I need to know the amount of impressions each banner gets in the various parts of the webpage and blog.

I tried doing it just in PHP / Javascript but the bots and spiders kept creating impressions so that didn't work.

I then researched how I could do it in analytics and read about using Events. But that doesn't seem to be working properly. The banner is in the footer and in the past 24 hours it has received 106 event "pushes" but the site has received almost 4000 page views. Something isn't right!

This is the code I am using to track these impressions:

I've also heard that using this will make the site run slower which is not good as I'm having complaints the site is slow as it is!

Any ideas on how to get statistical data on impressions of banner? Thanks

#banner #impressions #tracking #website

butters 11 years ago

This may help: Google Groups (bottom reply)
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- 1 reply
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- m30jake 11 years ago
  
  Originally Posted by butters
  
  This may help: Google Groups (bottom reply)
  
  Tried this and it's not working, i think it's tracking visit and not page view
  
  Thanks
  
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nitesh 11 years ago

I suggest you to make your site in wordpress and install Jetpack and then you will get more accurate figures.
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- radhika 11 years ago
  
  You need something like tracking script:
  Php/mysql click through tracking script for banner, email link and affiliate link tracking.
  
  .
  
  Thanks
  
  1 reply
  
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  m30jake 11 years ago
  
  Originally Posted by radhika
  
  You need something like tracking script:
  Php/mysql click through tracking script for banner, email link and affiliate link tracking.
  
  .
  
  I don't need to track clicks, I need to track impressions! :p
  
  Thanks
  
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- mdan287 11 years ago
  
  Originally Posted by nitesh
  
  I suggest you to make your site in wordpress and install Jetpack and then you will get more accurate figures.
  
  Hi Nitesh, Is it really possible of tracking banner impressions using the Jetpack plugin? :confused: Can you tell me the way
  
  Thanks
  
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SunilTanna 11 years ago

You could do it with my script. Just set up a different banner tracker for each location where a banner is shown.

Tracking Banner Advertisements - Impressions,...
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- m30jake 11 years ago
  
  Originally Posted by SunilTanna
  
  You could do it with my script. Just set up a different banner tracker for each location where a banner is shown.
  
  YouTube
  
  Just seen how it works, with the image as a php file which would track the impressions, but how does it get around bots, spiders etc. from triggering this?
  
  Thanks
  
  1 reply
  
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  SunilTanna 11 years ago
  
  Originally Posted by m30jake
  
  Just seen how it works, with the image as a php file which would track the impressions, but how does it get around bots, spiders etc. from triggering this?
  
  Assuming you install the script into a subfolder on your server, say called "tracking" there's two things you can do:
  
  1. Put in your robots.txt a block on that folder - this will stop well-behaved robots like search engine spiders.
  
  User-agent: *
  Disallow: /tracking/
  
  2. If you know of some bad bots that are causing you problems, just block their IPs by using at a .htaccess file in the tracking folder.
  
  Thanks
  
  Signature
  ClickBank Vendor?
  - Protect Your Thank You Pages & Downloads
  - Give Your Affiliates Multiple Landing Pages (Video Demo)
  - Killer Graphics for Your Site
  SPECIAL WSO PRICES FOR WARRIORS + GET THE "CLICKBANK DISCOUNT" TOO!
  
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