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Which Way Would You Go?

by art72
7 replies
Hi All,

I'm deep in the process of creating an entire 'product line' that starts of with a FREE Product at the HEAD of this campaign, one that is chalked full of value, whereby, I hope to gain the respect of other marketers and allow them to use this as a FREE "list building tool" - and to generate sales/commissions from the freebie itself.

... if my work truly reflects my intentions... the freebie should bring great value to it's recipients, and encourages them to use this freebie to build their own list doing so, thus, being of great value to other marketers, their prospects, potential affiliates, and (hopefully) will expose my brand as a trusted source for quality information.

(*Sounds easy right? - It's mind boggling stuff, man!)

Ok, so I have designed the 1st product layout, have the sales/squeeze in place, have what I believe is some powerful copy on the squeeze, have branding throughout all (book, squeeze, domain, pen name, etc...), and I have decided to include give-a-way rights to the eBook itself.

The FREE product (at the HEAD) is over 150 pages of 'golden nuggets' - and is up to date and a fresh take on utilizing today's 'white hat' marketing strategies.

The 150 page book (*being written and fine-tuned as we speak) started to reveal many options as to where to go from here... :confused:

Now, I am thinking about offering a quality video/audio training series (13 videos/ covering the number of chapters/topics covered in the free ebook) - as upsell #1... (offering affiliates 60% commissions) - the plan is to keep this upsell inexpensive @ $27 - $47 with a one off exit offer at 50% discount...*so $13.50 - $23.50 on the low end at checkout.

Moving on... This leads to Upsell #2 - Which is an entire video/audio training series available through a "Members Only - Monthly Access- Paid Membership Site".

This members area will serve as a training platform, and will cover both the basics (for newbies) and advanced techniques (such as paid traffic methods) for advanced marketers...

Obviously, within the members area, I'll likely include some free software, PLR, MRR tools, and access to step-by-step instructions on "How to promote the eBook, and UPSELLS" - will be encouraged as paid members will have access to downloadable .zip files for squeeze, sales letter, email swipes, video promo tools, banners and creatives, etc... to earn great commissions... it too will cover multiple strategies, such as product creation, branding, list building, traffic generation, ya know... the goods!

This second UPSELL will offer users (*members only?) - a 75% recurring commissions for the life of the paid members they referred. *Kinda stuck on the monthly fee being somewhere between $27 - $67 monthly!

Now, my real problem is deciding whether to include a separate affiliate program that offers these same tools (or similar tools) to non-members outside the paid membership area... such as on a normal free user affiliate platform?

I really desire to maintain an 'integrity-based' affiliate program, whereby these tools are available to paid members only?

*But not sure 'if' this could help or hurt my product reach in the long haul?:confused:

If my blueprint comes to succession, the idea is that the free 'give-a-way' product training book, combined with upsell #1 - the 13 videos will generate 'affiliate' sales and encourage others to become affiliates, while building their list, and use the the give-a-way book to earn commissions promoting the video upsell...

I'd prefer ALL referals to the members area be done only through paid members... this way my affiliates maintain a vested interest, and hopefully they will make more than enough profit to easily afford the membership... you follow me?

Clearly, it would be in their interests to be a paid member, access more great training, and have 'exclusive access' to the affiliate tools to promote the 'membership offer' to earn recurring commissions. It's almost similar to the 'concept' of a MLM... you have to be a member to earn the big money/recurring commissions, so to speak.

Another words, only paid members can only promote UPSELL #2 and earn recurring commissions and access promo tools by being a paid member themselves... does that make sense?

PS- I estimate this project to take me at least 3-6 months to develop... maybe longer...

What say you?

All the Best,

Art
  • Profile picture of the author fin
    Seems pretty complicated, chap.

    Do you not think it's a lot of work to put into something that might not work?

    Have you never thought about starting slowly with maybe one product, testing until you see results then slowly adding more on as you go along?

    Just my 2 cents.
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    • Profile picture of the author art72
      Originally Posted by fin View Post

      Seems pretty complicated, chap.

      Do you not think it's a lot of work to put into something that might not work?

      Have you never thought about starting slowly with maybe one product, testing until you see results then slowly adding more on as you go along?

      Just my 2 cents.
      Yes, I have given great consideration to these possibilities.

      I too believe; going all-in and all-out could be the secret sauce that separates the wheat from the chaff, so to speak. I have been studying this stuff for two years, and have a silent fear that I only really have "one shot" to edify who I am, what I intend to be, and desire to do... which ultimately, is to help others succeed and provide enormous value doing so.

      I understand the complications, and ironically, I often feel more efficient conquering the greater challenges, and well... going for broke!

      Ironically, I had sworn to steer clear of MMO niches and the whole IM training thing, but I keep navigating towards this despite my 'other' desire to remain an underground affiliate marketer. I certainly don't want personal notoriety or attention... just a consistent stream of income to relieve barriers such as time restriction and demanding upkeep as an affiliate marketer.

      I mean "IF" (*which is a huge consideration to the challenge itself) this project fullfills its conception... it would be almost 100% auto-pilot, and may afford me the luxury to finally start outsourcing some other ideas, I am incapable to produce on the technical front.

      Appreciate your input... I prefer honest feedback.

      Thanks,

      Art
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      • Profile picture of the author fin
        Originally Posted by art72 View Post

        Yes, I have given great consideration to these possibilities.

        I too believe; going all-in and all-out could be the secret sauce that separates the wheat from the chaff, so to speak. I have been studying this stuff for two years, and have a silent fear that I only really have "one shot" to edify who I am, what I intend to be, and desire to do... which ultimately, is to help others succeed and provide enormous value doing so.

        I understand the complications, and ironically, I often feel more efficient conquering the greater challenges, and well... going for broke!

        Ironically, I had sworn to steer clear of MMO niches and the whole IM training thing, but I keep navigating towards this despite my 'other' desire to remain an underground affiliate marketer. I certainly don't want personal notoriety or attention... just a consistent stream of income to relieve barriers such as time restriction and demanding upkeep as an affiliate marketer.

        I mean "IF" (*which is a huge consideration to the challenge itself) this project fullfills its conception... it would be almost 100% auto-pilot, and may afford me the luxury to finally start outsourcing some other ideas, I am incapable to produce on the technical front.

        Appreciate your input... I prefer honest feedback.

        Thanks,

        Art
        I know you say you've been studying it for a few years, but just be careful because you've not studied your audience for two years because you don't have any yet.

        Doing it one piece at a time doesn't mean you need to go slower. It's just means you need to be ready to pivot before you start the latter stages of your project because you've learned something new from your market.

        It seems like you're trying to take on the entire MMO market. Will you be the person everyone puts their full trust in to teach them everything. You could easily niche down and be viewed as an expert in something.

        Since you like my honesty (lol), I also think it's pretty dangerous to put price tags on something too quickly. Or how much you can rely on affiliates.

        I'd try and get some advice from someone who has done the same as what you're attempting before you proceed.
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  • Profile picture of the author nitesh
    Please be more specific and short what you want to say.
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    • Profile picture of the author art72
      Originally Posted by nitesh View Post

      Please be more specific and short what you want to say.
      OK... I'd be willing to guess you're a 'short report' reader over that of 'thick' books, aye?

      What I am asking... (NOT saying) is whether I should ONLY offer the membership affiliate program to paid members exclusively?

      Short enough for ya? :rolleyes:

      Art
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  • Profile picture of the author art72
    Makes good sense, as I could always assemble a few small "targeted reports" use the tools I already have in place... and it would be easier to start off with maybe an WSO or inexpensive 'slice' off the bigger picture to see where that leads... and build accordingly.

    As a ex-contractor for nearly 20 years, we had to visualize the project from paper to conception, and every detail had to be examined... I think this is a reflection of my mindset in blueprinting my marketing ideas. With that said, in the early years of becoming a contractor, I started with small jobs, and gradually navigated to the more exclusive, and intricate designs..and of course... better paying projects. *Not unlike your suggestion.

    This is exactly why I asked the question(s) here... as the answers almost always returns some great advice, and ideas tend to take on a different perspective.

    Thanks,

    Art
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  • Profile picture of the author TheInfoMarket
    The answer to your question depends on what resources you have when you launch the product line.

    Do you have an active email list, high traffic blog or budget for PPC to get plenty of sales at the beginning on your own. If that is the case, then you can make the affiliate system exclusive to members, to get ongoing and automated sales well into the future.

    However, if you can't get enough sales all on your own, then you need to recruit affiliates to help you out. So you wouldn't want to make it exclusive to members. Though an alternative to this would be to create a JV for the launch, and keep the standard affiliate system for members only.
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