Membership stick rates
I know.
More value is good.
What I'm looking for are ideas on how to DELIVER more value.
For example, I've got a dog training site that has tons of video training that gives a lot of value. I know it gives a lot of value from customer feedback and from being in the industry for so many years I'm very aware of what people want/need/look for.
My stick rates for my membership site aren't as good as they could be because I don't think I'm as good as I could be at helping them understand the value they have. I think they get into the site and see a crap-ton of videos and feel overwhelmed that they don't really get started. What I'm looking for are ideas on:
- How to format a site so that people want to engage and dig into the content?
- What types of things get people coming back and using the site?
- What types of email sequences do you use to encourage more usage?
- Etc.
I continue to add more and more value to the site I just don't think I'm presenting it in a way that encourages people to take advantage of the value. I'd appreciate feedback.
Thanks.
Salt Lake City, Utah Dog Training