Why did this not work?

16 replies
Back in 2008, I made a website called KensMathWorld.com. My original plan was to make it a membership site and use it to help people with their math. Many of my math videos were only accessible to members. But since my skills at marketing are poor, I only got a couple of members.

So eventually, I made it a free site and tried to use it to market math related Clickbank products. For the last few years, I have been getting anywhere from 2000 to 4000 unique visitors per month. But would you believe - I have NOT ONCE sold one of those Clickbank products!

People go to my website to get graph paper and formula reference sheets, and possibly to see my math videos once in awhile. So my question is this - Why doesn't this work for me? Why am I not able to make any money from all the work that I've done on this site?
#work
  • Profile picture of the author drewfioravanti
    Because your market is looking for answers to math questions, not products. If they can't find it on your site they go to the next one on Google.
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  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by ken5000 View Post

    For the last few years, I have been getting anywhere from 2000 to 4000 unique visitors per month. But would you believe - I have NOT ONCE sold one of those Clickbank products!
    Yes, I'd believe it with no difficulty or stretch of the imagination at all, I'm afraid.

    Originally Posted by ken5000 View Post

    So my question is this - Why doesn't this work for me?
    We may need to know more, to answer confidently, but if you want a guess, my money's on your not having fulfilled the three basic essentials of selling ClickBank products: http://www.warriorforum.com/main-int...ml#post7110523

    (I think Drewfioravanti makes a good point above, also. It's very closely related to the middle one of the three points I'm talking about).
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  • Profile picture of the author dancaron
    People are not accustomed to paying for math advice on the Internet.

    There are a lot of free math tutorials all over the web. You're competing with a ton of free information, and if your visitors are in high school, they might not have the budget or the inclination to purchase anything. In order for a product to sell, you have to offer a solution to an urgent and important problem, and one that isn't easily solved in the context of the broader marketplace.
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  • Profile picture of the author jlongoria
    I agree with dancaron, people are not looking to buy math related stuff. They are just looking for answers. You can however monetize with adsense??
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    • Profile picture of the author ken5000
      I thought about trying Adsense once, but Google had me blocked because of my Adwords account. (I never could figure out why Google blocked me - my ads were pretty normal.)
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  • Profile picture of the author Flipfilter
    You've hit that classic problem that most people stumble onto after buying a site with a ton of traffic and all the 'potential' in the world ... only to find it never converts to $$$ (or £££!).

    As a few people have pointed out, it comes down to knowing your audience, and what their intentions are in order to decide how they will ultimately behave. In this case, they're looking for an instant solution.

    I could imagine the Clickbank products to be of interest to parent who maybe wants to teach maths to their children or solve the problem of their kid's lousy grades, but people searching for answers to maths problems are typically the kids themselves who have

    1) No access to Paypal accounts / credit cards assuming they're 16 and under
    2) Little intention of paying - the 16 - 24 group is the group most likely to torrent something rather than pay for it.

    You've done a great job of attracting the traffic, so maybe it's a better idea to study your analytics, determine exactly who your audience is (you can also use Quantcast and Alexa) and forge a plan for other products to sell to this demographic, even if the product isn't related to maths.

    For example, if you find out your demographic is mostly 14 -16 yr old students in the US, your best option is usually

    a) direct advertising (Adsense is useless for anything except remarketing in this case, as there are so few Math related advertisers so it will end up showing a few unfocussed ads that will result in a low CTR).

    b) CPA deals - for example surveys and promoted software downloads aimed at this demographic where you get paid $x for each complete one.

    Sounds like you've got a great platform that should give you a return with a little tweaking.

    All the best

    Justin
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  • Profile picture of the author Social App Zone
    You could also consider lockable content, unlocked by performing actions such as surveys/offers etc (there are companies that provide this service).

    Perhaps have a points/award system people win points for completing math quizzes and then can unlock content. Keeps them coming back.

    Move some videos onto Youtube as tasters and then link back to your site in the video description on Youtube. This is a quick traffic win.

    Spend $5 hiring an actor to promote your site with Fiverr put the video on youtube..with a link back.

    Use Facebook to authentic users/members and add social like/share buttons. Incorporate Facebook comments widget on your content.

    Perhaps also do your Math Tutoring as Fiverr gigs. Link your Fiverr profile back to your Webpage..

    Create an Android App with your Vids. ( This will be extra traffic by the end of today). Monetize through affiliate programs for Android.

    just off the top of my head
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  • Profile picture of the author enrikm
    One path you could take is to sell it.

    With all the traffic it's getting, some people might be interested in it despite the lack of income. They might have a better a better way of monetizing it than you do.
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  • Profile picture of the author WarrenPeterson
    As others have mentioned, the audience isn't looking to buy anything.

    If you want to stay there, you need to identify a specific math market, and need. Then, sell that solution.

    What about selling lesson plans or creative ideas for math to teachers? Or a set of teaching videos that parents could use? Maybe focus on creating resources to help home school families?

    Something like that....

    Basically, you need to have a clear target market in mind, and sell to that market. General concepts, especially in non-buying markets, are very hard to monetize...
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  • Profile picture of the author WillR
    Originally Posted by ken5000 View Post

    Back in 2008, I made a website called KensMathWorld.com. My original plan was to make it a membership site and use it to help people with their math. Many of my math videos were only accessible to members. But since my skills at marketing are poor, I only got a couple of members.

    So eventually, I made it a free site and tried to use it to market math related Clickbank products. For the last few years, I have been getting anywhere from 2000 to 4000 unique visitors per month. But would you believe - I have NOT ONCE sold one of those Clickbank products!

    People go to my website to get graph paper and formula reference sheets, and possibly to see my math videos once in awhile. So my question is this - Why doesn't this work for me? Why am I not able to make any money from all the work that I've done on this site?
    Yep, I can definitely say your market would not be interested in spending money on that stuff. There's no mirrors or smoke involved in maths, it's all theory. If they can't get it on your site they will just go elsewhere. I would also assume the majority of people looking for this type of information are high school students or college students -- you know, the type of people who have no money.

    Your best move would be to start looking at the stats of your visitors and work out the demographics of your typical visitor. Once you know the age and sex of the average visitor you can find other things to sell them. There's still money to be made from that traffic -- just not necessarily selling them maths lessons.
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  • Profile picture of the author wesawu
    People looking for graph paper are high school kids with no credit card or paypal account. Adults are not looking to solve math problems nor will they pay to download graph paper! Your website appeals to a crowd with no money to spend!
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  • Profile picture of the author ken5000
    Thanks for all the input on this. I like the idea of putting CPA ads on it. Not sure if I'm ready to sell the website outright just yet.
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    • Profile picture of the author WillR
      Originally Posted by ken5000 View Post

      Thanks for all the input on this. I like the idea of putting CPA ads on it. Not sure if I'm ready to sell the website outright just yet.
      The high school and college market could work very well with CPA offers. Things like free iphone giveaways, starbucks vouchers, and the like.

      But again, you need to work out your demographics first. Find out who your typical visitor is. Are they male or female? Are they a high school student, college student, or older?

      Once you have that information you can better target those CPA offers to the audience.
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  • Profile picture of the author Randall Magwood
    What are your demographics? Who is your ideal customer and what age range are they in? There are a ton of great free math sites online (and math is math no matter which site you go to)... question is, what's your USP?
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  • Profile picture of the author clever7
    Try to promote brain games. Students like games.

    CPA offers are also very good for this audience.


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