Promoting ClickBank Products In Spanish ?

There is a burgeoning Hispanic population in the U.S. which is increasingly becoming internet savvy, and apparently also commensurately underserved. About half of my sales and writing staff is bilingual, and 23% of the sales come directly as a result of engaging business owners and purchasing agents in Spanish even though many of these prospects also do speak English. The demand for many products is extremely underserved for this market and we have experienced comparatively little competition. By ignoring this demographic or not adapting to their needs, you are leaving a lot of money on the table.

Targeting this demographic with promotions in their own language has a powerful leverage, with much higher conversions such as in Clickbank and Amazon products. A format that has worked astoundingly well for me over the years in not only Spanish-speaking markets but also for other groups such as in technical/professional niches is to demonstrate an affinity for the targeted demographic. It is not enough to communicate in their "language"; there are nuances of expression and culture required to establish some commonality and credibility before a sale can be made.

What I do is write articles in publications specifically targeting the readership audience for selected affiliate products. These articles series simultaneously demonstrate niche expertise, language/cultural affinity, credibility, etc. They generate leads which are funneled through an integrated, multi-channel sales process which includes email, telephone, direct mail, and even direct sales. It comes downs to adapting your marketing and sales process to the manner in which they would most prefer to be approached and make a purchase.

The native Spanish speaking population who live in US and Europe are the best target audience for this.

Spanish people from South America (I can say it, I am from Argentina), have a hard time to pay for intangible assets. You need to target a special demographic there, people in the higher brackets who value their time.

The other element to sort out is that most of Clickbank products are originally written in English and then rubbishy translated. You only need to see the sales letters, many are just ludicrous.

As many claim that you don´t have a really good product in English unless a native English speaker writes it, same rule goes both ways.

I don´t buy into that law, warts and all I have been writing for a long time and getting jobs when I was working regularly for third parties. But at least it is needed to use a native proofreader.

Same as anything else... no steal here, needs some hard work.