Telesummits, what you like and hate about them

Well, the only telesummit I guess I have ever joined or was a part of was Maria Gudelis' 14 Day Offline Consulting Challenge.

She did a 30 -45 min teleseminar everyday for 14 days.

I really liked it because Maria and her team had a lot of tips and information, and had some guest speakers. But also there was a bit of interaction in each call. (for 10 minutes they had a question and answer period)

And as we went through the 14 days they introduced people who were actually taking action on what we were learning, so we got to hear success stories that were pretty much happening live which was definately different.

They did do some selling throughout those 14 days, but it was pretty subtle, and I didn't get the feeling that the only reason they were doing the challenge was to upsell everyone.

So if you are going to be selling anything, doing it subtly would be great. At least that is what I think.

I can't remember the last teleseminar that I was on, but what I can say here is that teleseminars are indeed valuable especially if the content is good and there's not a lot of selling during the call.

One thing that really turnes me off is when the presenter of the event gets into a sales pitch mode where he or she is really pushing their products throughout the entire call. That really turns me off.

I love pure content on a teleseminar or even webinar. Pure content is what everybody wants. They don't want to be pitched to death during the call.

There's nothing wrong with offering a product at the end of the call, but that's the key, offer the product at the end after everything is done. Don't start talking about it while delivering your content. That will cause people to leave the call, and if the call was a paid event, then people will start to ask for refunds and such.

That is not what you want. So make sure that you deliver quality content if you do a teleseminar or webinar yourself. If you do that, then people will be more than happy to pay for your event if it is a paid one, or sign up for it if it is free of charge. Either way, you're making a sale because if someone even gives you their name and email address, then you just made a sale even if it isn't money.

The fact is; you had convinced them to give you that bit of information, and along with that you should deliver the content as promised.

What I especially love about teleseminars is that you get to attend them without having to travel, or even get dressed. You could attend them in your PJs, or even in your birthday suit if you so choose to do so. You can attend them laying in bed, or sitting outside on the patio too.

Not only that but because you don't have to book a plane and fly to another destination means that you can attend these events no matter where you're located. There's no hotel to bother with, travel arrangements to make, kids to worry about and so on.

It just makes perfect sense to attend a teleseminar or to hold one than it would be to attend a physical event or hold a physical event. Those things are quite expensive to hold and go to anyway. You would be saving yourself and your attendees a whole lot of money if you simply held a teleseminar. That's why I love them.

I like telesummits although I haven't been on one in a while...

I have to say though for me to really take value and enjoy a telesummit it can't be a pitch fest where each call is devoted to the featured marketer pitching their product at the end. If you host a telesummit then focus on delivering as much content as possible so that everyone watching can take something away from the call and would actually be able to use what you're teaching. It's fine if you backend that content with a product that can save them time or money while following your strategies but I think it's more important that everyone leaves the telesummit series happy and feeling like regardless if they bought the product or not they know more about whatever your topic is about.