Are your niche sites just about 1 offer?

You are on the right track. A good convrrsation is focused but should have different subtopics. Do not limit yourself to just one offer.

Hi Ada,

Good luck with that - who has them at the moment?

None of mine is about just 1 offer.

I'm an affiliate marketer, myself, and most of the long-term money in that comes from making repeated sales to the same subscribers, who increasingly trust the marketer after each purchase. So, although I'm involved in multiple niches (on different sites, of course), I wouldn't be putting up a website, building a list, creating content and so on for just one product.

(Six months ago, I did still have a 1-product site, out of my 8 niches, but I was really pleased to find another product for it. Most of my sites/lists promote about 3-4 different ClickBank-type products, and a little Amazon stuff as well, in some cases).

I don't quite understand the question. Are you asking whether people send their traffic directly to the sales page rather than opting them in, or after opting them in? (The people who use direct-linking rather than list-building aren't usually here to answer: they "dropped out" of the business). I send plenty of links to my own site to subscribers. I occasionally put something like a masked hoplink directly in an email, too - it depends what the email says.

I'd agree with that, as a generalization. I never spend a lot of time building an elaborate website (I used to do that, occasionally, years ago - by trying harder and/or outsourcing the hard stuff, and it got me nowhere at all, by comparison).

I'm in that group.

One person's "large niche" is another person's "umbrella theme". It will help if you can describe it in just a little more detail?

I think that depends on how many things you're giving people to choose from.

Good plan. This is a way to build a highly targeted list (the best kind - tends to be more responsive).

It doesn't matter much. These are the things that matter: http://www.warriorforum.com/main-int...ml#post6123982

I think it depends what you mean by "umbrella theme".

As long as it's all one niche, it's good to have a few different products (especially at different price-points). Just make sure your site doesn't come across as "selling". "Pre-selling" is what you want.

I don't think it's that at all. I just think it will be a little easier to answer helpfully and constructively if you can explain a little more what you mean by "umbrella theme". Are you talking about one niche, or multiple niches? (I appreciate you may not want to give away your niche, but maybe an analogy comes to mind?).

The backend is where the money's at. If someone already bought something from you, they are waaaaaay more likely to buy from you again.

You sound like you're generally on the right track.

Send taffic to website or sales page. I assume you just mean from your auto responder e-mails? In which case if you're trying to get someone to sell, the sales page, if you're showing them something of value on your site, the relevant post. Make sure that post has a call to action.

A lot of your questions will be answered by your own experiences and testing, what works for one, doesn't always work for another, as we all have differing 'styles'...

There are many ways to go about your niche site, so your best bet is to try all of them and split test.

People are more likely to buy from you again if they have already purchased from you, so you can keep offering them further products until they stop buying. Offering a choice of products will also increase the likely hood of your potential customer buying something. The question is, will they buy more from you if you offer them products one after another, or offer them all at once for a big choice? Or perhaps a balance of both? Split test to find out.

To soft sell or not to soft sell? Really depends on how good the product's sales page is. If it catches their attention straight away and gets good conversions, then your niche site soft sell may actually reduce sales. Test using a soft sell article vs video vs just email marketing.

Hope it helps!

Regardless of what you do regarding offer selection, make sure you do not build a thin content site.

I have one niche site that is focused on a single product, yes. It has done very well for me, for about 7 years. I do have two variations of that same product, at two price points, but it stays focused. It is more of a micro-niche site, the "normal" funnel and expansion do not apply here, and I'm ok with that. I do that elsewhere...

So even though it works for me, it isn't the easiest, I would say that it is better to not be so narrowly focused.

Ya I would focus a niche site on just 1 product and building your list for that product, some type of bonus list usually works best.