New product creation..need some advice please
I have been a lurker here for a while but am now ready to jump in.
Currently, I have one ecommerce site (selling a physical product) which was the introduction to the great www, and have published one e-book via Kindle in a " how-to" category.
Now since I'm reading all about "evergreen" categories I have started writing an e-book about weight loss, since I myself used this method to lose 40 lbs.
My hesitation lies in the fact that I am a bit of a recluse so want to use a pen name, as I also live in a small rural area...I don't want "fame" just fortune
Question: will this still be accepted by the public and how to convey the fact that I am using a pen name and don't want a photo, publicity, etc.? I don't wish to be dishonest but still need sales copy.
Also, I am not a medical doctor it's just plain ole me writing, without any scientific studies, etc., just another variation that worked for me and some of my friends.
Question: Still saleable?
In terms of selling and marketing this, I would love some opinions on how best to market this e-book? There are no physical products to up-sell such as special supplements, etc., just the book itself. Is this something that would be best suited to be sold via my own website and marketing efforts or would this be of interest to affiliates? Is there any rule of thumb on how one could determine what potential sales might be? Considering a price point of $12.95 but would be open to suggestions as this is new territory for me. It would have a professionally designed cover, be well laid out, well written, etc and average length.
Any other thoughts or suggestions would be very much appreciated, especially from those who are familiar with marketing to this specific niche.
Thank you very much. This is my first time posting in forum so I hope the format is correct.
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