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Seeking Honest Feedback on New Online Marketing Tool

by lmeyers
35 replies
This is not a promotion, just looking for unvarnished feedback on the product and site presentation.

Let me know why you would or would not signup. If you are not a site owner, would you recommend it to friends. Any ideas on how to cost effectively spread the word about this?

Thanks in advance for your feedback.

Website: Convert More Visitors | SideSpur
#feedback #honest #marketing #online #seeking #tool
  • Profile picture of the author MartinPlatt
    It looks worthy of further investigation, but I'd like to see some statistics from case studies where you can prove the benefits for that study, rather than just saying what it does. So real benefits, such as 40% more user engagement, 20% more list subscribes, whatever it is that this does.

    I'd say the other big thing is the price - I'd be expecting a lot for the price - I mean something that will actually help me make more money.

    So in terms of spreading the word you could possibly give people free use for a time, for every referral, or pay them a commission. I think you need a free version too, else I'd think you will find it hard to get off the ground.

    You will have to test what people will pay, but I'd say that it is related to the amount of sales increase that occurs as a direct response to using this plugin.
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    • Profile picture of the author professorrosado
      I personally would not because I know of other ways of doing the same thing and since similar functionality is found elsewhere even free or for a few dollars - one time....

      Personally, I feel that many programmers are being too lazy and asking the public to pay their monthly income dreams for front end functionality - I don't agree with this and I feel you will lose in sales because of it. How many monthly deals you figure people can pocket? Or are we marketing to members of the Internet's higher echelons?

      You have traffic deals in this range that will convert given proper sales funnel implementation.

      It seems no one is learning form Gates at all! :confused:

      There is so much you can offer on the back-end as the user implements this and slowly gains some experience with your assistance, of course. Then sell them on the bells and whistles that will actually and effectively make money for them and/or build their lists.

      But I just love the branding and it has such great potential - congratulations on this! I think you need to up the branding a bit - I find it a bit subdued for marketing purposes giving its inference.
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      • Profile picture of the author lmeyers
        Originally Posted by professorrosado View Post

        I personally would not because I know of other ways of doing the same thing and since similar functionality is found elsewhere even free or for a few dollars - one time....

        Personally, I feel that many programmers are being too lazy and asking the public to pay their monthly income dreams for front end functionality - I don't agree with this and I feel you will lose in sales because of it. How many monthly deals you figure people can pocket? Or are we marketing to members of the Internet's higher echelons?

        You have traffic deals in this range that will convert given proper sales funnel implementation.

        It seems no one is learning form Gates at all! :confused:

        There is so much you can offer on the back-end as the user implements this and slowly gains some experience with your assistance, of course. Then sell them on the bells and whistles that will actually and effectively make money for them and/or build their lists.

        But I just love the branding and it has such great potential - congratulations on this! I think you need to up the branding a bit - I find it a bit subdued for marketing purposes giving its inference.
        Great insights. I am not lazy but understand your sentiments--I have many months invested in this and almost nothing to show for it.

        I understand any programmer can implement this functionality, but making it end user friendly is non-trivial. Imagine your requirements are prompt visitors exiting site that did not bite on call-to-action. You need to track mouse movements and direction to flag exit intent, create database table, notify client via email, and lastly let client update the form and content anytime. Doing this all via remote asynchronous client is even more challenging.

        Honestly I did this for a client and it took lots of time, and that is why I created SideSpur. I fyou can do it in less than a day then I want to hire you.
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    • Profile picture of the author lmeyers
      Hi Martin,

      Fully agree that I need some case studies and conversion stats to justify the investment. I need to compile more of a track record before I can credibly present stats. Most of the beta users used SideSpur to pose in-site questions and gain customer insights, so it is difficult to determine how that impacts bottom line.

      Regarding pricing, at $10/mo I am lower than competitors (Qualaroo $80/mo, BounceExchange $1300/mo, WebEngage $25/mo). I know there are cheaper WP plugins with similar functionality. Initially I had forever free plan, but after speaking to some other developers I decided to drop it--competitors also dropped their free plans. Support costs make free plans a money loser, but I may reconsider it in future.

      Thanks again for taking a look.
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      • Profile picture of the author JohnMcCabe
        I'm with the Professor on this one. I have a real problem subscribing to a monthly service for something I can have coded once and own it forever.

        That aside, it looks like an interesting tool. Seems like it would be good with the freemium model, but if you and your associates found otherwise, I won't try to convince you.
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        • Profile picture of the author RogueOne
          I seem to remember investigating this months ago or more.

          I didn't see a need for it then and still don't.
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        • Profile picture of the author lmeyers
          Originally Posted by JohnMcCabe View Post

          I'm with the Professor on this one. I have a real problem subscribing to a monthly service for something I can have coded once and own it forever.

          That aside, it looks like an interesting tool. Seems like it would be good with the freemium model, but if you and your associates found otherwise, I won't try to convince you.
          This is not for end users that can code it themselves. It is for marketers/agencies that want to update content without calling IT.
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          • Profile picture of the author JohnMcCabe
            Originally Posted by lmeyers View Post

            I really appreciate all the frank feedback and time people have spent reviewing my site. My take away is that there is little interest in service like SideSpur and even less interest to pay for it.

            My only issue would be that many participants on WF do not appreciate the bigger market beyond WordPress blogs/sites. This product was specifically designed to integrate with e-Commerce and proprietary sites--they are willing and able to pay more for right product. Reaching this market is expensive. The economics and technical requiresments are very different from WP plugin market.

            -Lauren
            Lauren, one thing you will come to understand is that many (maybe most) of the people here are running one-man bands via Wordpress sites. Naturally, most of the answers you get will be in that context.

            My comments were also based on your request. My personal concern would be simply putting the functionality on one platform - one application, really - mine.

            If your market is larger businesses, the feedback you get here should be taken with a huge pinch of salt. And I can see how offering a free version could be counterproductive, loading your servers with cash-strapped micro- and startup businesses while you pursue the bigger fish.

            Your best bet might be LinkedIn, and building a network of marketing execs with the size/type companies you want to target. Rarely do such folks make their presence known here, if they are here.

            As I said, it looks like an interesting tool in the right hands. I wish you well...
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            • Profile picture of the author professorrosado
              Originally Posted by unlimitedmarketing View Post

              Personally I thought that it was cool for one of them to pop out but once it got to 2 from different directions, it's a big distraction and a no no for user interface. I would say keep it to one per page to keep it effective....
              Well the features were being demoed - I understood that - but, yes, it was distracting UNTIL.....I moved the mouse to the top where a spur dropped out of no where and MADE ME STOP COLD! Genious - pure genious! This last spur was a show stopper because it proves the effectiveness of this service. Given the back end analytics, etc., what Lauren has here can be a great success. I in no way am espousing this as a lost effort, Lauren - absolutely not! This is a great service, but you need to sell the benefits and market directly to them.

              I am going to give you what any decent guru would charge thousands of dollars to consult a company with - here goes....

              You can sell to both corporate and to the common WP blog owners, but you need to focus your marketing on the solutions this service will provide. The spurs get distracting but you do need and want the last top spur to do its thing when the visitor moves his cursor up toward the browser's controls - this is where the spur does the most impact!

              Essentially, you need to focus on this as a very well tempered strategy to maintain visitor interest - provoke visitor interaction and invoke visitor action - the principal one being to STOP them from leaving the page / offer!

              Assuming full html control of the spur display - this is a very powerful tool for increased opt-ins and sales - no doubt about it - but it must be done expertly. This is where you earn your money, Lauren and it is also where Warriors and corporate biggies will pay what needs to be paid to get this result - period!

              Originally Posted by lmeyers View Post

              .......... Then there are corporate users that are willing to pay much more for a well supported solution that fits their needs.

              I am going after the corporate marketing departments and agencies that want to be able to update their SideSpurs from single dashboard without digging into code or learning admin features of WP. .
              You are looking at approaching client's "laziness" to sell this, but I would have you take note that there is a far more profitable benefit to latch on to - lazy or no, no client, large or small, can pass up an all in one solution to growing opt-ins and closing more sales! Since the code is done, focus on structuring your offer and marketing towards the easy 1-2-3 delivery of intentional call to actions that build up and end in the final top of browser punch in your face - STOP! - this is important!

              Explaining this to your potential customers (large and small) will create for you more sales than just trying to get corporate lazies - I hope you see what I'm driving at. Sell the benefits for which SideSpur is the tool used to achieve it.

              Programmers tend to heavily tout software features - good, but we need to remember that the markets and adherents seek the benefits.

              Identify the benefits, package the benefits nicely and package for ease of consumption by the purchaser, and SELL the benefits.

              Leave the "spur" for what it is - the means of getting the horse(s) moving!
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              • Profile picture of the author lmeyers
                Hi Prof,

                Thanks for the insightful and detailed feedback.

                I think you are referring to the onExit trigger, that pops out the Spur the moment before a first-time visitor intends to exit your site. There are many other triggers, but the onExit is useful for making a last pitch to visitors before they abandon your site.

                Yes the site has templates for the major email services, if site owner wants to use it for opt-in campaign.

                Agree with selling benefits over features. It is difficult to position because there are many potential use cases with very different hot buttons. For example, an e-Commerce site owner would be interested in recovering customers that have abandoned cart. A blogger wants to push their email opt-in. A non-profit may use it to get volunteer registrations. A major brand may use it to announce promotions.

                Not sure I am appealing to buyer's laziness, but brand marketers/designers want to be able to launch campaigns/promos without going through their IT department--this is why it is a hosted solution with slide over design. WP site owners can modify content directly and do not need an expensive subscription solution.

                Happy Easter,
                Lauren
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            • Profile picture of the author lmeyers
              Hi John,

              Yes, I am belatedly realizing that most WF participants are WP users. I love WP too, but still it is less than 10% of sites by number and with all the free offerings a difficult segment to market to.
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      • Profile picture of the author MartinPlatt
        Originally Posted by lmeyers View Post

        Hi Martin,

        Fully agree that I need some case studies and conversion stats to justify the investment. I need to compile more of a track record before I can credibly present stats. Most of the beta users used SideSpur to pose in-site questions and gain customer insights, so it is difficult to determine how that impacts bottom line.

        Regarding pricing, at $10/mo I am lower than competitors (Qualaroo $80/mo, BounceExchange $1300/mo, WebEngage $25/mo). I know there are cheaper WP plugins with similar functionality. Initially I had forever free plan, but after speaking to some other developers I decided to drop it--competitors also dropped their free plans. Support costs make free plans a money loser, but I may reconsider it in future.

        Thanks again for taking a look.
        I think you can still say how those in site questions benefit the relationship, or help you understand the customer. I'd say that it would be a case of split testing with and without, and seeing which ends up with the most goal conversions.

        I understand that you have to cover your costs, but you need to show to actual bottom line value for people paying $10 per month for your product. Also if there are plugins that are cheaper - then people will go there mostly, and you will lose out. It would be better to have a free model, then add value to it for the paid version, to cover your costs. You have to find a way to monetize your free version so that it isn't a money loser, maybe even with an info product that can be bought at a low enough cost to help you cover your support costs?

        I can see the value of this, but the value proposition, not so much.
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        • Profile picture of the author lmeyers
          Thanks again Martin.

          Agree it boils down to ROI, but it is impossible to measure. For example, one of users is non-profit that uses it to get volunteer sign-ups. Another uses it to announce monthly specials at their restaurant. Most use cases do not lend themselves to easy ROI calculation. I have added to homepage that it can increase conversions 28% - this is based on results from financial adviser using it for lead generation--they previously had a contact us form buried deep in site.
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        • Profile picture of the author WikiWarrior
          I think it's a great product and the sales page is very professional. I could definitely see myself using this for two of my non-WP websites. I love the fact you've built in so many different types of forms. Makes it possible to play around and test all sorts of things all under one roof. I use Hellobar which you might be familiar with. They have both a hosted solution (which I use) and a dev version you can buy (and not pay ongoing costs) which would maximize your chances of appealing to different groups of potential customers.

          I'm a big fan of cloud services and can definitely see this being a popular service because it's completely hassle free. As others have said though, you'd have to keep prices really low and possible offer a free option to persuade internet marketers and the like to use it, who are used to paying peanuts for everything or getting it for free. Then again you'd benefit from volume if it caught on. On top of that you've got the corporate customers who pay hundred's for this type of software as you mention. Sorry I can't offer any advice about promoting but as far as the product goes I think it's great and I'm going to give it a whirl on my sites.

          Would be nice to have the multi-site option for slightly less a month so I could put 1 spur on 2 sites (Hellbar does this and just counts the total clicks across sites).

          Good luck with it. Let me know if you bring out an affiliate program .
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          • Profile picture of the author lmeyers
            Thanks so much for feedback.

            Yes, I'm familiar with HelloBar--it is beautifully implemented product. I thought their $4.95/mo was reasonable, but I saw the WP community thought it was way too high and there are now free clones. As freemium service I know they got many users, but I read the volume buried them and had to invest heavily in infrastructure. My guess is they lost money on it, since few free users upgrade. They sold it and new owner has non-hosted Solo version. The bandwidth for SideSpur is 100x HelloBar, so I worry the Freemium model would quickly inundate me too. HelloBar is simple in that it is just a banner text message, but SideSpur has HTML editor and form processor which requires much more support.

            My friend has WP plugin that has been modestly successful with 700+ paid users at $5 one-time fee. He is always tweaking it and replying to support issues. He earned $3,500 over 2 years. Fine if you are in Nigeria, but in SF it is one months rent--good thing his wife is nurse. Only reason I bring this up is that I think there are few viable business models in WP market.

            SS is multi-site meaning that you can deploy a single Spur across multiple sites/domains.
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    • Profile picture of the author lmeyers
      Originally Posted by MartinPlatt View Post

      It looks worthy of further investigation, but I'd like to see some statistics from case studies where you can prove the benefits for that study, rather than just saying what it does. So real benefits, such as 40% more user engagement, 20% more list subscribes, whatever it is that this does.

      I'd say the other big thing is the price - I'd be expecting a lot for the price - I mean something that will actually help me make more money.

      So in terms of spreading the word you could possibly give people free use for a time, for every referral, or pay them a commission. I think you need a free version too, else I'd think you will find it hard to get off the ground.

      You will have to test what people will pay, but I'd say that it is related to the amount of sales increase that occurs as a direct response to using this plugin.
      Yeah, I understand pricing depends on returns. Tracking reliable ROI on fluid sites has been difficult without deeper integration into payment process. I know users are 280% more likely to act on pop-out than link to another page. I have modified site to include this stat. Thanks for advice.
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  • Profile picture of the author thedanbrown
    Yeah im not a programmer but seems like an un-needed shortcut to me...

    When starting an online business you should try to avoid monthly fees as much as possible if they are not needed or there are other alternatives available.
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  • Profile picture of the author Neil Morgan
    As a software vendor myself, I understand the attraction of selling your solution with a recurring fee. This needs to be balanced against the reluctance of prospects to sign up for monthly expense when similar services are available without it.

    You need to know (and believe) in detail why your service is charged monthly (apart from your desire to have a monthly income) because you need to use those reasons in your sales copy. Otherwise there is an elephant in the room that will harm sales big time.

    If it turns out there are no compelling reasons that even you believe, it's going to be a hard sell.

    Cheers,

    Neil
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    • Profile picture of the author lmeyers
      Hi Neil,

      This is a hosted service so there is an ongoing cost to providing the service--as opposed to plugin or source code sale. One user can create multiple SideSpurs for different clients/domains. The service provides hosted database support for the forms, email notifications, and hosted admin site for updating SideSpurs. Eventually I may package it for source code install, however because of the databased forms it gets complicated across platforms.

      I fully understand a programmer can create something like this, however it is non trivial creating a flexible forms processing app within a scripted widget that supports different targeting rules.

      Within marketing site I will try to add more justification for hosted subscription plan versus outright purchase. Thanks for the thoughts.
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  • Profile picture of the author Neil Morgan
    Yeah, you've just got to think the same way as your customer and address their concerns, no matter how painful it is.

    This is very close to my heart as I'm currently going through the same mental process with something I'm considering doing.

    Good luck with it.

    Cheers,

    Neil
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    • Profile picture of the author The Stardust Traveler
      If it were my company, I would:

      1. Create a free service with limited functionality (as far as support costs, analyze how many members your server can handle without the need for upgrade then only allow that many free members. Then, optimize the company tag on all free subscriptions to maximize the "free advertising" effect it has when ever a visitor views one of your sidespurs. i.e. "Powered by Sidespur.com. Click here to try it for free.").
      2. Implement full functional reporting and analytical section with limited view for free users (check out how soundcloud.com shows your views and "likes" but requires paid subscription to view demographics of those and more detail).
      3. Update video - The current video would be a great addition to your blog as a how to. I think that the landing page video should have better audio and a script focused on why users should sign up, not how to use it.

      There is great potential behind your product/service. The main objective needs to be reaching potential users and convincing them to sign up. Once they're signed up, you have a direct communication channel open with them. Then, convince them to upgrade to paid version.

      Hope this can be somewhat useful to you guys. I remember another thread about sidespur and I applaud your effort. Good luck.

      The traveler.
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      • Profile picture of the author lmeyers
        Hi Stardust,

        Thanks for the detailed plan of action. Agree the promo video needs major overhaul, and I have started on it. I know the freemium model is common approach, but as currently designed it pulls SideSpur content from my server with every page view. Lots of bandwidth and support overhead even for free accounts. Agree the analytics needs to be beefed up--currently just charts views and submits over time.

        Thanks for the useful feedback.
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    • Profile picture of the author lmeyers
      Neil, Fully agree...I am trying to get inside the head of potential customers. One issue is that there are 2 very different customer segments. There is large group of savvy users on WordPress and similar with limited to no budgets and accustomed to free plugins. Then there are corporate users that are willing to pay much more for a well supported solution that fits their needs.

      I am going after the corporate marketing departments and agencies that want to be able to update their SideSpurs from single dashboard without digging into code or learning admin features of WP.

      One issue is that WP and other CMS ecosystems have established marketplaces so marketing costs are minimal, however reaching corporate decision makers is very expensive.

      Best of luck with your endeavors and if you ever need another perspective feel free to ask.
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  • Profile picture of the author unlimitedmarketing
    Looks good, but I'm sure there are a lot of plug-ins for WordPress that would do the same. I use Jotform and it gives me a javascript form that looks the exact same for no charge, ever. Depends what the person's needs are and how much they know about online resources or coding. I agree that there shouldn't be a monthly fee, come up with a one time price and see if that sells any better. Always be testing, right?

    Personally I thought that it was cool for one of them to pop out but once it got to 2 from different directions, it's a big distraction and a no no for user interface. I would say keep it to one per page to keep it effective.

    Good luck!
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  • Profile picture of the author Don Schenk
    When I saw "Cloud Database," I wondered if it can send the info to GetResponse or Aweber instead. When I collect emails I want them to go to one of these two, and not go to someone else's server.

    :-Don
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    • Profile picture of the author lmeyers
      Hi Don,

      Yes, forms can submit to our server, third party server (e.g. maili list provider) or your server. Just paste your Aweber form into our html editor.

      -lauren
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  • Profile picture of the author m30jake
    The lack of (up-to-date) blog posts let me down - it made you look like a poorly managed company
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    • Profile picture of the author lmeyers
      Originally Posted by m30jake View Post

      The lack of (up-to-date) blog posts let me down - it made you look like a poorly managed company
      Agree the blog posts are not up to standard, but they are recent posts. Building product, maintaining blog, creating marketing site, fielding support questions is hard as solo owner with a full time job on side Mostly I just wanted to show that the product can integrate with most any eCommerce platform--that is the market here, not bloggers.
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      • Profile picture of the author m30jake
        Originally Posted by lmeyers View Post

        Agree the blog posts are not up to standard, but they are recent posts. Building product, maintaining blog, creating marketing site, fielding support questions is hard as solo owner with a full time job on side Mostly I just wanted to show that the product can integrate with most any eCommerce platform--that is the market here, not bloggers.
        The point is that the elements on your site either add or subtract in terms of persuading people to subscribe to your service. Because a subscription is a medium involvement purchase people will look around your site and if part of it looks poor this will have a negative impact.
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        • Profile picture of the author lmeyers
          Originally Posted by m30jake View Post

          The lack of (up-to-date) blog posts let me down - it made you look like a poorly managed company
          Originally Posted by m30jake View Post

          The point is that the elements on your site either add or subtract in terms of persuading people to subscribe to your service. Because a subscription is a medium involvement purchase people will look around your site and if part of it looks poor this will have a negative impact.
          Point taken... I have removed the blog.
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  • Profile picture of the author lmeyers
    I really appreciate all the frank feedback and time people have spent reviewing my site. My take away is that there is little interest in service like SideSpur and even less interest to pay for it.

    My only issue would be that many participants on WF do not appreciate the bigger market beyond WordPress blogs/sites. This product was specifically designed to integrate with e-Commerce and proprietary sites--they are willing and able to pay more for right product. Reaching this market is expensive. The economics and technical requiresments are very different from WP plugin market.

    -Lauren
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  • Profile picture of the author lmeyers
    Originally Posted by fpdeziner View Post

    Creating a stunning website is not enough to guarantee your success on the Net. You need to get visitors to your website. Whether you have small personal page or building a big business website you need to know the basics of Internet Marketing.
    Building your site the right Way it should be.
    Buying online advertising.
    Affiliate marketing.
    Yes I understand posting site is not enough. If you have specific suggestions on optimizing SEO i would appreciate it.
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  • Profile picture of the author Neil Morgan
    Hi Lauren

    As a programmer and developer of more than 30 years of experience, I can see how much work has gone into this. I have developed various things over the years that ended up being technically good but difficult to market. Sometimes a little tweaking of what it actually does can make the world of difference.

    I actually have an application for something like this that would take it in a different direction but could be a good earner. It's something I've been thinking about doing for a long time but with the change from AutoResponse Plus to arpReach, have not had time so far.

    If you're interested in hearing about it and open to taking it (or a variant of it) off in a tangent, shoot me a PM.

    Cheers,

    Neil
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  • Profile picture of the author lmeyers
    Originally Posted by webboost View Post

    Its a very cool software.
    Thanks. Any thoughts on how to make it more marketable? To date I have had 154 hits from WF but not a sign up. I am not trying to market the product here, but trying to understand what might motivate site owners.
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  • Profile picture of the author lmeyers
    I would love to hear from anyone that has launched profitable product with Freemium model and/or on WP. What were you conversions from free to paid accounts? Bandwidth/cpu requirements to support free user base? Paid conversion rates, retention rates, support costs, etc.
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