Kindle Or WSO For Info Product Release

16 replies
I have an eBook about Facebook Ads and Facebook Marketing for affiliate marketers pretty much near completion.

I'm considering where to release it.

It seems obvious that Warrior Forum has a lot of info product buyers in the IM niche. This seems like a great place to offer a $7 or $17 e-Book with the additional benefit of building a list of IM buyers.

However, Kindle seems like a decent option.

I am a bit worried about a WSO and PayPal. I've had a PayPal account since 2002 and need it for my other businesses (3 established companies that can't afford to lose PayPal).

So, tell me, anyone with experience. What's a decent way to go. I will say that my 'manual' is well-edited and covers a lot of ground. Anyone have any ideas?
#info #kindle #product #release #wso
  • Profile picture of the author tpw
    I personally don't worry about PayPal, and I have been selling digital products online for several years.

    As far as where you should sell it, you have to understand your target market first.

    If you go the WSO route, people are willing to spend more than they are willing to spend on Kindle books.

    The bigger issue is whether Kindle buyers are willing to invest in a MMO product, and evidence seems to indicate that MMO is absolutely the wrong niche for Kindle buyers.

    You don't necessarily need to go the WSO route with your product. It might actually sell better as a ClickBank product or a product sold from your own site.
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    • Profile picture of the author PerformanceMan
      Originally Posted by tpw View Post

      I personally don't worry about PayPal, and I have been selling digital products online for several years.

      As far as where you should sell it, you have to understand your target market first.

      If you go the WSO route, people are willing to spend more than they are willing to spend on Kindle books.

      The bigger issue is whether Kindle buyers are willing to invest in a MMO product, and evidence seems to indicate that MMO is absolutely the wrong niche for Kindle buyers.
      Thanks for the answer. That is what I was thinking. I see that some 'IMers' have been putting out books on Kindle, but they seem to be more of the 'guru myth building' life story type of book.

      The WSO option seems good - except for the part about making one of these wacky WSO sales letters

      I'm also under the impression that most WSOs are going to die quickly unless you can get someone with a decent list to email for you. Is that true?
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      • Profile picture of the author tpw
        Most of the IM'ers who are doing Kindle books are doing books in very narrow sub-niches of non-IM topics.

        As far as the lifespan of a WSO, at best, it is about two weeks -- even if you get a big dog marketer to mail for you.
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        Bill Platt, Oklahoma USA, PlattPublishing.com
        Publish Coloring Books for Profit (WSOTD 7-30-2015)
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        • Profile picture of the author PerformanceMan
          Originally Posted by tpw View Post

          Most of the IM'ers who are doing Kindle books are doing books in very narrow sub-niches of non-IM topics.

          As far as the lifespan of a WSO, at best, it is about two weeks -- even if you get a big dog marketer to mail for you.
          You don't sound too bullish about WSOs...too much saturation?
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  • Profile picture of the author travlinguy
    It doesn't have to be either or. Without seeing what you've got my gut tells me to release it here first. Why? Hopefully you'll get some positive reviews. You can use them to start a little fire on Amazon under: Editorial Reviews.

    Warrior Forum actually has one striking similarity to Amazon. That is that you've got a built in market for buyers. And if you have a good product and target it properly you'll get sales. Test the waters here. And if it works out you can issue a Kindle edition. At least that's what I would do.

    Your pitch for a WSO will be far different than the way you'll present the book on Amazon. Here's an example. I was looking at a Kindle WSO today. This guy might have something but I'll never know because he used words like Ninja and Kickass to describe it. To me that reeks of the same cheesy hype that all the quick-hit players use.

    I realize it might not be anything like that. My point is that he's offering a product that has a distinctly different audience than the common WSO, yet he's presenting it to the mass WSO audience. It ALWAYS comes back to knowing your target and serving up the "secret sauce" the way they want and expect it.

    Hey, if you need someone to review it for WF let me know.
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    • Profile picture of the author PerformanceMan
      Originally Posted by travlinguy View Post

      It doesn't have to be either or. Without seeing what you've got my gut tells me to release it here first. Why? Hopefully you'll get some positive reviews. You can use them to start a little fire on Amazon under: Editorial Reviews.

      Warrior Forum actually has one striking similarity to Amazon. That is that you've got a built in market for buyers. And if you have a good product and target it properly you'll get sales. Test the waters here. And if it works out you can issue a Kindle edition. At least that's what I would do.

      Your pitch for a WSO will be far different than the way you'll present the book on Amazon. Here's an example. I was looking at a Kindle WSO today. This guy might have something but I'll never know because he used words like Ninja and Kickass to describe it. To me that reeks of the same cheesy hype that all the quick-hit players use.

      I realize it might not be anything like that. My point is that he's offering a product that has a distinctly different audience than the common WSO, yet he's presenting it to the mass WSO audience. It ALWAYS comes back to knowing your target and serving up the "secret sauce" the way they want and expect it.

      Hey, if you need someone to review it for WF let me know.
      Right now it's around 48 pages that describe a complete 'White Hat,' long-term strategy to make affiliate money using Facebook - with an emphasis on Facebook Ads to 'seed' fan pages.

      I cover everything - including how to target people, how to make posts go viral, etc etc. All of this is based on 'long term' success. You can make money relatively fast - but more importantly it's about complying with Facebook rules and making a long-term income.

      In many ways - this is NOT the type of WSO you really see too often. You still have to do work to get results.

      When I look over the WSO section I see almost all offers using heavy 'hype' including income claims to sell their method. I do have income proof and all that and I'm not against using a bit of hype, but I'm really more into 'realism' so that the training would actually help people become affiliate marketers without getting kicked out of Amazon and Facebook

      I would love for you to review a copy. I appreciate it!
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      • Profile picture of the author travlinguy
        Originally Posted by PerformanceMan View Post

        Right now it's around 48 pages that describe a complete 'White Hat,' long-term strategy to make affiliate money using Facebook - with an emphasis on Facebook Ads to 'seed' fan pages.

        I cover everything - including how to target people, how to make posts go viral, etc etc. All of this is based on 'long term' success. You can make money relatively fast - but more importantly it's about complying with Facebook rules and making a long-term income.

        In many ways - this is NOT the type of WSO you really see too often. You still have to do work to get results.

        When I look over the WSO section I see almost all offers using heavy 'hype' including income claims to sell their method. I do have income proof and all that and I'm not against using a bit of hype, but I'm really more into 'realism' so that the training would actually help people become affiliate marketers without getting kicked out of Amazon and Facebook

        I would love for you to review a copy. I appreciate it!
        ^^ Looky. That's your hook right there. What do people want? They want money of course. What's one of their biggest fears? Getting banned from sites that help them make money. You don't have to hype anything. Just build your offer around this.
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        • Profile picture of the author PerformanceMan
          Originally Posted by travlinguy View Post

          ^^ Looky. That's your hook right there. What do people want? They want money of course. What's one of their biggest fears? Getting banned from sites that help them make money. You don't have to hype anything. Just build your offer around this.
          Sounds like a plan. Do you have any input on making 'WSO sales letters?' I see some very flashy ones!
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          • Profile picture of the author travlinguy
            Originally Posted by PerformanceMan View Post

            Sounds like a plan. Do you have any input on making 'WSO sales letters?' I see some very flashy ones!
            I think a graphics-oriented page is the way to go. Tastefully done, that is. Check out the Warriors For Hire section or place a $5 ad in the Members Looking To Hire You section. There are lots of people who do this type of stuff and don't charge all that much.

            The trick is to lay out the page in a web editing program the way you want with graphics, text, videos, whatever. Then you take a full view screenshot of the page. Then you open that up in PS or another image editor and make no more than 10 images (the forum's limit for a single post). You start at the top, and using guide lines, crop out the first image, then the chunk just below, and so on. That's about it.

            Then you upload those images to a server somewhere and when it comes time to put your offer up all you do is load the image urls in order into the WF Post composition field and you've duplicated your page. If you had a video you'd actually place the URL between two images. It's not hard. I've done it a few times though I'm no designer. There are plenty around though.
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    • Profile picture of the author Plugin Profits
      Originally Posted by travlinguy View Post

      Warrior Forum actually has one striking similarity to Amazon. That is that you've got a built in market for buyers. And if you have a good product and target it properly you'll get sales.
      There's no built in market for WSOs anymore. Can't be compared to Kindle at all. Now days it's become nothing more than a hosting platform that you have to supply your own traffic to.
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    • Profile picture of the author cashcow
      Originally Posted by craig crawford View Post

      Erm, Why not sell it on both?
      Problem is that the WSO price has to be the lowest price...so he'd either have to sell it for more than the normal kindle buyer would spend over at Amazon, or sell it for only a couple of dollars here on the WSO forum.

      I agree with what most above had said... your buyers are right here, you should definitely sell it as a WSO. BUT, make sure you have a lot of affiliates lined up to promote it for you or you'll probably be disappointed with the results.
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  • Profile picture of the author PerformanceMan
    Thanks for all the helpful info.

    No problem on laying out images and then using BB code. That part seems easy enough.

    That's what I was thinking, Lee. It's not like the thread alone is going to sell itself.

    Recruiting affiliates sounds like whole new ballgame, too. There's a lot of stuff to get right
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  • Profile picture of the author Paul Gram
    What you could do is create a "mini guide" for the Kindle (still make it very helpful for the read of course) and then have an upsell either to a WSO or even better, a higher priced more details book or course that you sell on your own site.
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  • Profile picture of the author oppyeaunome
    Yeah you have to market to what your consumers are conditioned to. The kindle market from what I've observed is pretty much into self help, fiction, cook books and more general type of books. The market on kindle is not of good quality for make money online.

    The thing with kindle is that you price so low and you have to rely on volume to make enough money whereas you market your product as a WSO your market is already conditioned meaning they are willing to pay a ton to get your advice, so with just a few sales you could comfortably clear what you would have made on kindle.

    If your worried about paypal freezes Jason Fladlien has a product called Payment Shield Pro which goes into detail about how you can lower your risk of having your account frozen, just google it to find out more.

    So it basically comes down to knowing how conditioned your target market is. Its easier and more in your favor to sell IM products as WSO's you will make alot more money more quickly, but to push your MMO product on kindle will put you in the position as forcing something to a market that they simply aren't accustomed to.

    Anyway choose wisely my friend and I wish you all the best!

    Peace

    Tre
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