3 {{ upvoteCount | shortNum }}
3 {{ upvoteCount | shortNum }}

How to find the hook in a promo email?

by Edwin Torres
2 replies
Hey how do you guys find the hook or angle to write about for a certain product you're promoting to your list?

Like how do you figure out the biggest benefit? What certain features to outline? Etc.

I'm curious as I sometimes feel I don't give my list a big enough reason to purchase a certain product.
#email #find #hook #promo
  • Profile picture of the author jenmidas
    Hi Edward.

    Have you surveyed your list?
    If you have the crucial data of their personal life, families, work place and money constraint, their worldview, things that kept them wake up in the middle of night, their goal it's probably easy for your to attack their hot button.


    Write email using their daily life vocabulary helps a lot.
    {{ DiscussionBoard.errors[7944418].message }}
  • Profile picture of the author BamaGuy
    Hey Edwin,

    I recommend signing up for at least 3-4 email list of someone that has been really successful in your niche. You want to do this, in order to see how they are communicating their messages. Not advising you to steal or borrow any of their information but it doesn't hurt to get some ideas of how you can incorporate some of the tactics in your emails.
    Signature

    Affiliate templates are not allowed in signatures

    {{ DiscussionBoard.errors[7944428].message }}

Trending Topics