One Time Offer

Markus Nimocks · 04-23-2009, 08:59 AM

Hi Warriors,

So I'm polishing my sales page, and once they click "Buy", I want to send them to a One-time offer UPSELL. If they decline that, they will see a One-time offer DOWNSELL.

So when do I take their money?

1) After they click Buy, go through the payment processor, and on the "Thank you page", present the one time offer...therefore ensuring they don't back out because they are turned off by my OTO? BUT, if they do say yes, then they have to go through a second payment process?

2) After they click Buy, give them a chance to say Yes or No, and then send them to the appropriate payment page?

The first seems greedy, as they might have to enter their credit card twice...

The second is nicer to the customer as they only have to enter it once if they accept my OTO, but I might lose some sales?

Has anyone tested this? All opinions welcome!

Thanks,

Rich

Jamie Iaconis · 04-23-2009, 09:56 AM

Hi,

The only thing I know and can say is:

"Go with #1... definitely!"

HTH

Jamie

Markus Nimocks · 04-23-2009, 06:45 PM

That's what I'm leaning towards, Jamie...but I do recall going through a few payment processes like #2, so I'm just wondering if anyone prefers that method.

Anyone else?

Brad Callen · 04-23-2009, 07:12 PM

Definitely #1. Reason being is they've ALREADY committed to purchase something from you, which means they trust you, to an extent. If they buy once, there is a greater chance they will buy again. Commitment and Consistency. They've committed to a small purchase and they may be likely to be consistent and purchase a higher priced product.

That is a very good point of entering your cc info more than once. This is why the "1 click upsells" are so popular and used by some of the bigger marketers. Using a 1 click upsell/OTO you're not closing the buying loop.

In the mind of the customer, they're still in the buying process. They've not seen a "thank you for purchasing" message, so the buying process hasn't ended. By showing them another offer and telling them they just have to click "yes" to add it to their order, you'll see many many times the results that you would if you forced them to input their cc again.

Does that make sense? Tough to explain with text.

Brad

-Jericho- · 04-23-2009, 07:25 PM

I say #1. I would probably be less likely to buy if I had to buy for a second time.

Markus Nimocks · 04-23-2009, 09:41 PM

Ok I think I didn't present the choices clearly, but from everyone's answers I definitely understand that the best process is to give them a very smooth, preferably just one-click, upsell option, but only make them enter their payment info once.

Thanks! I'm off to finish up some web pages...

Cheers, Rich

04-23-2009, 09:56 AM	#2
Jamie Iaconis Senior Warrior Member War Room Member Join Date: Dec 2004 Location: Vancouver, BC, Canada Posts: 3,276 Thanks: 1 Thanked 12 Times in 11 Posts Contact Info	Re: One Time Offer - When do I take their money? Hi, The only thing I know and can say is: "Go with #1... definitely!" HTH Jamie
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04-23-2009, 06:45 PM	#3
Markus Nimocks Advanced Warrior War Room Member Join Date: Dec 2006 Location: Texas, USA. Posts: 770 Thanks: 35 Thanked 9 Times in 8 Posts	Re: One Time Offer - When do I take their money? That's what I'm leaning towards, Jamie...but I do recall going through a few payment processes like #2, so I'm just wondering if anyone prefers that method. Anyone else?

04-23-2009, 07:12 PM	#4
Brad Callen Senior Warrior Member War Room Member Join Date: Aug 2003 Location: Indiana, USA Posts: 2,366 Thanks: 270 Thanked 249 Times in 169 Posts	Re: One Time Offer - When do I take their money? Definitely #1. Reason being is they've ALREADY committed to purchase something from you, which means they trust you, to an extent. If they buy once, there is a greater chance they will buy again. Commitment and Consistency. They've committed to a small purchase and they may be likely to be consistent and purchase a higher priced product. That is a very good point of entering your cc info more than once. This is why the "1 click upsells" are so popular and used by some of the bigger marketers. Using a 1 click upsell/OTO you're not closing the buying loop. In the mind of the customer, they're still in the buying process. They've not seen a "thank you for purchasing" message, so the buying process hasn't ended. By showing them another offer and telling them they just have to click "yes" to add it to their order, you'll see many many times the results that you would if you forced them to input their cc again. Does that make sense? Tough to explain with text. Brad
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04-23-2009, 07:25 PM	#5
-Jericho- HyperActive Warrior War Room Member Join Date: Feb 2009 Posts: 282 Thanks: 18 Thanked 33 Times in 26 Posts	Re: One Time Offer - When do I take their money? I say #1. I would probably be less likely to buy if I had to buy for a second time.
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04-23-2009, 09:41 PM	#6
Markus Nimocks Advanced Warrior War Room Member Join Date: Dec 2006 Location: Texas, USA. Posts: 770 Thanks: 35 Thanked 9 Times in 8 Posts	Re: One Time Offer - When do I take their money? Ok I think I didn't present the choices clearly, but from everyone's answers I definitely understand that the best process is to give them a very smooth, preferably just one-click, upsell option, but only make them enter their payment info once. Thanks! I'm off to finish up some web pages... Cheers, Rich

04-23-2009, 08:59 AM	#1
Markus Nimocks Advanced Warrior War Room Member Join Date: Dec 2006 Location: Texas, USA. Posts: 770 Thanks: 35 Thanked 9 Times in 8 Posts	One Time Offer - When do I take their money? Hi Warriors, So I'm polishing my sales page, and once they click "Buy", I want to send them to a One-time offer UPSELL. If they decline that, they will see a One-time offer DOWNSELL. So when do I take their money? 1) After they click Buy, go through the payment processor, and on the "Thank you page", present the one time offer...therefore ensuring they don't back out because they are turned off by my OTO? BUT, if they do say yes, then they have to go through a second payment process? 2) After they click Buy, give them a chance to say Yes or No, and then send them to the appropriate payment page? The first seems greedy, as they might have to enter their credit card twice... The second is nicer to the customer as they only have to enter it once if they accept my OTO, but I might lose some sales? Has anyone tested this? All opinions welcome! Thanks, Rich