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Advantage of adding Clickbank affiliate program to existing e-junkie product?

by Eart
5 replies
Hi,

We currently have a niche product that sells as a direct download from our website using e-junkie checkout.

We want to set up an affiliate programme and I'm wondering:
Is there an advantage to going with Clickbank rather than just using e-junkie's support for affiliate links?

Probably-related question: How do I start finding affiliates for my niche (music education)?

Thanks in advance for any advice, and please forgive the newbie questions!
#adding #advantage #affiliate #clickbank #ejunkie #existing #product #program
  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by Eart View Post

    Is there an advantage to going with Clickbank rather than just using e-junkie's support for affiliate links?
    Yes.

    At ClickBank you can potentially attract some serious, pro-affiliates who are willing to look at products only in places with automated payment procedures where they won't be dependent on the vendor for payment. Many/most/all of the 5% of affiliates who typically make about 95% of the affiliate-referred sales won't even be willing to look, without that. (There are other advantages too, but that's perhaps the most important one).

    However, those very same pro-affiliates may also not be willing to promote at ClickBank a product that also has another sales page available elsewhere (because that's clearly a potential "payment leak", from our perspective).

    You can use e-Junkie in conjunction with ClickBank, and avoid all these potential problems, but at the cost of paying ClickBank their (7.5% + $1) fees even on the ones you sell yourself, without affiliates. Many people find this an excellent deal.

    Originally Posted by Eart View Post

    How do I start finding affiliates for my niche (music education)?

    The short answer is "by having a quality product with a sales page which successful affiliates (that's about 5% of all ClickBank affiliates) feel will probably convert their traffic, and to which they're willing to send their subscribers/traffic". You need proven conversions of targeted traffic, before you start looking for affiliates, because finding them and retaining them are two different things, and it would be a great shame to put time, effort and energy into attracting affiliates only to find that they don't stay because they can't make enough money from the commissions. So you need to get everything else researched, tested, proven and generally "right" first, and then start promoting to affiliates.

    The longer answers are in these threads, which will also help you ...

    How do I attract hundreds of affiliates
    Best Way To Get Affiliates?
    Need Advice - ways to find affiliates in clickbank
    Where to find affiliates to promote your product?
    How do I get affiliates?
    How do you approach affiliates and get them to promote your product
    Super Affiliates? VS ordinary affiliates? - what is the difference?
    How to recruit affiliates to sell you product
    how do i get affiliates ?
    Need help getting affiliates to promote my product!
    Need to Find Affiliates...How About a Press Release?
    How Do You Build an Army of Super Affiliates for a Clickbank Product?
    recruiting affiliates
    Is It Cool To Recruit Affiliates With Your Sig?
    How Do I Let Affiliates Know About My Upcoming E-Book?
    Getting Affiliates - Even with a hot product
    Which is the best way to find good affiliates?
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  • Profile picture of the author awledd
    Alexa Smith thanks for a wealth of info. I had a product in Clickbank once but have not sold more than just a few (maybe 5) That was due to I believe lack of affiliates b/c I had no partner back then even now I only do affiliate sales.
    But For the asker going with CB I think increases revenue if you can get those affiliates.
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  • Profile picture of the author Eart
    Alexa,

    Thank you for such a detailed and helpful reply! I've read through the threads you linked to and your "Selecting the product" post and have a much better sense of how things work.

    A bit more information:
    • It is a high quality product. Our other products consistently receive very positive user reviews and we've never had a refund request.
    • We're planning on 40% commission on a $29.99 product price.
    • Our sales page has been converting at about 5% on targeted traffic.

    If we go with e-junkie + Clickbank as the only sales option and list it on the Clickbank marketplace, does it sound like we'd be in good shape to attract affiliates? Anything else we should check or fix first?

    Thanks!
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    • Profile picture of the author Alexa Smith
      Banned
      Originally Posted by Eart View Post

      Our other products consistently receive very positive user reviews and we've never had a refund request.
      That helps. You might get a few refund requests at ClickBank simply because they're easy to get there, but ClickBank does ban serial refunders.

      You might also get a few really bad affiliates who will have a high refund rate (just for their own referred sales, obviously) because of the stupid ways they might promote the product, the representations they might make about it, and so on, but ClickBank is gradually taking steps to deal with those situations, too. Be aware, though, that anything involving affiliates selling your product for you is going to entail some loss of control and the risk that at some point, somebody's going to misrepresent it, and there can be a dissatisfied customer through no fault of your own.

      Originally Posted by Eart View Post

      We're planning on 40% commission on a $29.99 product price.
      Ok ... affiliates will perceive that as "very low", though.

      The affiliate share of that, after ClickBank costs, will be $10.70 per sale, so most professional affiliates won't see it in the Marketplace (it will be below the threshold of their search parameters). But there may also be some with existing lists in your niche, who will look routinely, regardless of that.

      Originally Posted by Eart View Post

      If we go with e-junkie + Clickbank as the only sales option and list it on the Clickbank marketplace, does it sound like we'd be in good shape to attract affiliates?
      I just don't know ... I'll be honest and tell you that I wouldn't find or see your product, myself, at that price and commission-level.

      Originally Posted by Eart View Post

      Anything else we should check or fix first?
      You know not to have an email opt-in on the sales page, and this kind of thing? Just, generally, "make your sales page look good for affiliates" (the kind of criteria many will look for are listed in posts like this one). Make sure you have an affiliate page showing in your Marketplace listing (preferably not showing as a link on the sales page itself!), a vendor Spotlight page, and so on. There's a lot that might help you on this page: https://support.clickbank.com/catego...52-Vendor-Help
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      • Profile picture of the author Eart
        That's really helpful, thank you. If I could find the button to award forum "thanks", I would!

        Out of interest, roughly what per-sale revenue qualifies as not "very low"? Would a 75% commission on $30 do it, or is a $30 item just never going to attract the most serious affiliates?

        I appreciate the warning about loss of control and higher likely refund rate. That's actually what's stopped us offering an affiliate programme in the past, but we're keen to give it a try and see.
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