'Fast Action Bonus' & 'Scaricity' techniques losing its effectiveness?

[Spinethetic]

I'am sure all of us have reached a fresh sales page like a firesale for example where they include two or three bonus's if you purchase within the next two hours or something similiar. However I sometimes trek back to the salespage a week sometimes two weeks later and see the same exact bonuss with the same line of text "Act now and recieve X-Y-and Z" and to be honest I have almost become numb to this tactic whenever I see it. Very few times have I seen a sales page where they actually kept to their word and removed the bonusus; I am only a single person in this 'game' if you will, (no pun intended) so I'am sure their are others that feel the same.

While keeping the bonuss up indefinitely and claiming otherwise may indeed increase sales because assumably, once a customer makes the purchase properly, they are unlikely to go back to the sales letter and see the 'trickery'. However in the chance that they do go back the the page a week later for whatever concievable reason and they see that the supposedly limited bonuss are still available, does this create or germinate maybe evan the slightest seed of distrust in the mind of the customer?

If this tac is done for each product you launch or firesale you have, wouldent a certain percentage of your subscribers have a slightly tainted view of you? Just curious.

Best Regards
~Ross Vaughn

[MidMido]

I think you are so right in this point Ross,

I really prefer if I bought something from someone which says this product/bonus will end for example 4 days.. I will buy just for the sake that literally very few of people will own it!

So when I see it is still there, not only I will lose trust
but also I may refund and send back the product.

Thanks for putting this valuable topic Ross

[Spinethetic]

Now a little PHP programming could be added to dynamically remove the bonuses and change your payment processor's order information, (i LOVE figuring out ways to automate every possable aspect of the website so I go around the corner to get a cup of coffee in the middle of a big sale! ) simple enough to "be true to your word" but how about actively combatting the lowering sales rate after they are removed? Maybe offer lower quality bonuss and also the number thereof?

Just really anything to make sure that any of your subscribers/customers don't become spiteful of you possibly.

Best Regards
~Ross Vaughn

[Voasi]

Personally, I always hold true to my scarcity tactics. If this is the only time they're going to see it at "this price" or "these bonuses" then that's it. It really works if you continue to do it to your lists over and over, letting people know that you actually remove this stuff, so you better buy it NOW.

[JohnWray]

I agree that when the scacity tactic turns out to be bogus, there is no respect left for the seller. If the offer or bonus is ending, then mean it!

[JohnMcCabe]

Whether seeing 'fast-action' bonuses remain after the deadline inspires feelings of distrust or not depends on my prior relationship with the seller.

At the very least it will lead me to question their competence and/or attention to detail at the time the page was launched. And make me wonder what other details were missed.

I can harbor distrust for a particular offer, and still trust the marketer, if I have a good history with them. It might just be a technical 'bad hair day' or something.

The reverse is true as well. If you, as a marketer, do something to screw me, I won't trust another offer no matter how technically competent it is.

As old Ben Franklin said, "A cat who sits on a hot stove once will never do it again. Nor will she ever sit on a cold one."

[artwebster]

Ah, yes. Bonuses.

What a load of clap trap!

Buy my $47 ebook and I will give you $xxxx worth of bonus products. Does nobody else see a problem with this picture?

It's as bad as giveaways accepting Roboform as a gift (and people subscribing to a list to get it!). At least, where I have seen Roboform as a bonus or a gift, no value has been ascribed to it.

[easybiztools]

Well, I think it also depends on what kind of bonuses you offer.

If its something common or something where one can find it simply by 'googling' for it, then yes, it won't work.

But if you offer a real valuable bonus, then it works like gangbusters.

I have purchased many stuff based on the bonuses offered by different marketers.


Adrian

[Paul Hancox]

... which is why you should always remove a bonus, or raise the price, when you say you will. I use my own program Dynamic Deadlines to remove the bonus or increase the price automatically once a certain period of time has passed.

It means that, when they return, and see the price HAS gone up, they know I'm serious about my deadlines.

Like anything else, it's possible to "fool" the system, but people who do that are actually serious about buying anyway

In short, they only lose their effectiveness when they are NOT done properly. Follow through, exactly as you say you intend to, and they will be MUCH MORE EFFECTIVE.

[MeTellYou]

I actually saw something like that yesterday and you know what? It bugged me... I update my bonus availability by hand. Always!
Sebastian

[Nathan Denton]

The more offers you see the more you get used to it. In this space (i.e internet marketing) fast action bonuses are almost a done thing with every product offerred. This isn't the case in many other non-IM markets therefore you might find they have more effect elsewhere

[Paul Reid]

We use scarcity bonuses in non-IM markets and all of our testing has shown that using scarcity is a great way to increase conversions. Just look at some of the big CPA offers that use countdown timers on their pages. There is no real reason for them being there, nothing happens when they get to 0, but it subconsciously makes the buyer speed up their buying decision.

In the IM market, I don't know, haven't tested it, but elsewhere scarcity is pretty damn effective.