Video for Offline Marketers - What are you using?

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I'm trying to wrap my head around producing videos for local businesses, and it seems like a huge range of products and services.

From what I've seen, the high end products are full service professional video production companies which charge thousands per video, mid range are videos with some degree of customization but are template based, and then there's the whole DIY segment which cut costs down, but includes hassles like securing resale rights to images and video footage, outsourcing and lots of man hours to put the videos together.

Anyone care to share what techniques or products are working for them? And some of the pros and cons they encounter?
#marketers #offline #video

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