Aweber Users...One Tip That Could Help You Increase Subscribers...

[Joseph Ratliff]

Many of you are aware that Aweber allows you to place a simple line of Javascript code into your web pages to get your web subscription form to show in that location.

I am still seeing sites that are missing a critical opportunity.

Well guess what?

If the person viewing your opt-in area is using a browser with the JS turned off (Firefox commonly has this feature turned off)...then your form is nowhere to be found.

My guess is marketers are using the simple JS code because it allows them to make changes from one location (their Aweber login area). Also, the JS code is one simple line of code...unlike the HTML version (still available), which is a bit more code.

In the past, using the HTML version also did not allow some tracking functions within Aweber. That has been improved recently.

Possible solutions?

1) Place a line of copy right below your form that says something like "Can't see the form above? Click Here..." and link "Click Here" to a web based version of the form. This has been mentioned on this forum before if my memory serves (possible that it doesn't thought ).

2) Use the HTML version on your opt-in pages. According to my tests in 4 different browsers the forms show 100% of the time. If you have hundreds of opt-in pages, this may not be feasible.

Just thought I would re-introduce this to everyone.

[Matt Barrington]

That explains a few things. Thanks for the tip

[Mike Hill]

Yeah, I always use the HTML version for that very reason and because I like to change the submit button to a different graphic some of the time...

Mike Hill

[Joseph Ratliff]

Originally Posted by Mike Hill

Yeah, I always use the HTML version for that very reason and because I like to change the submit button to a different graphic some of the time...

Mike Hill

You bring up an excellent point Mike, thanks!

HTML does allow for a "custom image" to be pointed to. Another reason to use HTML.

[Jdub2104]

Great tip thanks, I have had a few emails about this and this is a great way without much hassle. Thanks

[Joseph Ratliff]

Originally Posted by Jdub2104

Great tip thanks, I have had a few emails about this and this is a great way without much hassle. Thanks

Glad the tip helped You're welcome.

[steveweber]

Yes, I did an informal poll yesterday on twitter on this subject. 2 out of 18 tweeps who were using FireFox could not see my opt-in because they had JS blockers going....I'm thinking I need to go back and use HTML all the way.

[Joseph Ratliff]

Originally Posted by steveweber

Yes, I did an informal poll yesterday on twitter on this subject. 2 out of 18 tweeps who were using FireFox could not see my opt-in because they had JS blockers going....I'm thinking I need to go back and use HTML all the way.

GREAT case study Steve! Thanks for contributing that. I hope more Warriors will contribute their individual tests on this.

I totally forgot about some Firefox plugins...which can block JS.

Although informal, if we extrapolate your results...more than 10% of your potential Firefox views were affected. We could estimate you would be losing 2 subscribers (approximately) per 100 Firefox views of your opt-in page (with a 20% opt-in rate).

Doesn't sound like much, but if you have your "value per subscriber" figured out...could be a little dough in your pocket with a simple change.

[steveweber]

I haven't explored it yet, but I think there is coding which can be used to detect if blockers are in place. If so, the coding would show that user a link to a viewable version.

But I will probably just begin using HTML I imagine when possible.

[Alan Petersen]

Thanks Buddy, I didn't know using the javascript could cause issues. I like to use it because you get better tracking info from it but not worth it if some folks won't even see the form.

I'll only use the HTML code now!

[MarkWrites]

Nice tip, there are a number of things other than awebert that this could apply to where Javascript might not be the answer.

[Joseph Ratliff]

Originally Posted by Alan Petersen

Thanks Buddy, I didn't know using the javascript could cause issues. I like to use it because you get better tracking info from it but not worth it if some folks won't even see the form.

I'll only use the HTML code now!

Yeah Alan, supposedly Aweber is working on ways to make the HTML version more effective when it comes to tracking. I haven't seen anything out of the ordinary yet (anything more than they were doing already).

[Joseph Ratliff]

Originally Posted by MarkWrites

Nice tip, there are a number of things other than awebert that this could apply to where Javascript might not be the answer.

You bring up a good point Mark. Any JS script that has something "show up" on a web page could have problems. As Steve mentioned, many of these scripts use a script that detects the "blocked" JS...and provide a link.

Banner ads come to mind in that respect.

[milan]

If you're using the Javascript version you can have an alternative version for people without Javascript turned on. Just place the HTML version within the <noscript> tag.

HTML noscript tag

[steveweber]

Originally Posted by milan

If you're using the Javascript version you can have an alternative version for people without Javascript turned on. Just place the HTML version within the <noscript> tag.

HTML noscript tag

Well that's cool!...thanks for the info!~

[Joseph Ratliff]

Originally Posted by milan

If you're using the Javascript version you can have an alternative version for people without Javascript turned on. Just place the HTML version within the <noscript> tag.

HTML noscript tag

Did not know that Milan...thanks for the tip! Good stuff.