I got one shot - If I blow it, I'll lose my whole net worth! (Help)

35 replies
6 months ago I came up with a product for golf players, helping them to increase distance.
I got a guy in China to produce the product for me (spent my last $5k on it).
Now that the product has arrived, I need to get rid of the whole load as fast as I can.

I live in Sweden (with a pop. of 9 million people). Small country, small market and competitors are far and between.

Now there's one guy who has a newsletter containing 20,000 swedish golfplayers that I can work with. And here's my dilemma:

This guy is the only one. I NEED to work with him.
What has to be done is for him to send out an email or two to his list recommending my product and then with a link to my salespage.
If he can do this, for a 50% cut or less, that's great.

How should I approach him? Should I call first and then send an email?
Or should I send an email first and if no response, call?
Lets say that my goal is to get his cut to 50%. Should I start with 10% and then negotiate towards 50, or just start with 50 right off the bat?

How should I sell it to him by phone, and how should I approach him on the first email?

Lots of questions I know. I'm sorry about that.
Any input whatsoever would be highly appreciated!

---------------

Some other info:

Product Sale Value: $140
Product Prod. Cost: $30
Products in Stock: 200

Marketing Budget: $0
Money in my bank account: $5
Next paycheck: Unknown
#blow #lose #net #shot #worth
  • Profile picture of the author jfbmarketing
    Interesting odds, you have the best and most logical way to approach this is by calling him live on the phone, that thing that most people forgotten about. Call him, tell him exactly what you need him to do, tell him your going to send an email from you for him to review it and that you will call him in a couple of hours or is there a better time for you to call back. Listen to what he say's and just do it like that....it will work out for you all the best
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  • Profile picture of the author pingsters
    Banned
    Email them a link to your website with 50% offer. If no reply call them. If not responding. set up your own squeeze page and build your own list.

    It look's like you are targeting just your country i.e. sweden ?
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    • Profile picture of the author svedski
      Originally Posted by pingsters View Post

      Email them a link to your website with 50% offer. If no reply call them. If not responding. set up your own squeeze page and build your own list.

      It look's like you are targeting just your country i.e. sweden ?
      Yes, reason for that is:

      1.) Product is very big and extremely expensive to ship
      2.) I am not planning on continuing in this niche since I have basicly zero interest in it.

      Thanks for your reply, and same to you jfbmarketing!
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      • Profile picture of the author ecopac
        Pick up the phone!

        There's so much emphasis on email these days, people have forgotten how effective actually speaking to someone can be.

        Emails can be misread and deleted very easily - if I were the guy with the list, I would definitely appreciate a phone call, he will probably buy into you as a person first, then your product second and everyone's a winner.

        Good luck!
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        • Profile picture of the author Brandon Tanner
          What's preventing you from doing JV's with other list owners in the golf niche? And if there's some strange reason why you can't, then why did you set up your business to rely entirely on a single person who you have no control over?

          Your cart is about a mile ahead of your horse! :confused:
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  • Profile picture of the author David Keith
    send him one of your products. That is much harder to ignore than an email or a phone call. I would bet he would ask for that anyway at some point in the negotiation. I am sure he is not likely to just start promoting something he has not seen or tested.

    Its a relatively low risk move that requires almost no investment other than shipping. It raises the likelihood of him at least responding to you exponentially.
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    • Profile picture of the author svedski
      Originally Posted by David Keith View Post

      send him one of your products. That is much harder to ignore than an email or a phone call. I would bet he would ask for that anyway at some point in the negotiation. I am sure he is not likely to just start promoting something he has not seen or tested.

      Its a relatively low risk move that requires almost no investment other than shipping. It raises the likelihood of him at least responding to you exponentially.
      Thats a great idea, you think I should just send it without first contacting him?
      Maybe send the club + a personal letter in an envelope asking him to try the product and send out an email about it to his list?

      Originally Posted by pingsters

      What about going to golf clubs and offering them a 50% ?

      They can promote/ recommend your product to golf players locally. or they can just put banners etc in golf clubs.

      i am not sure how many club there are in sweden. but you can google it.
      Of course, I've thought about that.
      That is Plan B, but it's going to take a lot of work to pull off, just for 200 clubs.

      Originally Posted by Raydal

      Why not offer to send him a sample product for free
      so he can test it out for himself? In this way you
      are more likely to get his attention AND interest
      in promoting this for you. Let him be the first to
      tell you how much it would cost to send an email
      to his list before you offer the percentage deal.

      You may be surprised at after your initial gift
      he may send it out free of cost.

      -Ray Edwards
      Yeah, that is a great idea.
      Matter of fact, it's splendid. Thank you!
      (This approach can probably save me a TON of money).

      Originally Posted by ecopac

      Pick up the phone!

      There's so much emphasis on email these days, people have forgotten how effective actually speaking to someone can be.

      Emails can be misread and deleted very easily - if I were the guy with the list, I would definitely appreciate a phone call, he will probably buy into you as a person first, then your product second and everyone's a winner.

      Good luck!
      Yep, sending a free sample with personal letter and then follow up with a phone call is most defenatly the best way to go about it.
      Thanks!

      Originally Posted by Brandon Tanner

      What's preventing you from doing JV's with other list owners in the golf niche? And if there's some strange reason why you can't, then why did you set up your business to rely entirely on a single person who you have no control over?

      Your cart is about a mile ahead of your horse!
      I know. It was a bad idea from the beginning.
      However, I made my bed and now I have to lay in it.
      6 months ago I knew nothing about marketing and how to find a good niche.
      I just acted on a feeling and impulse.
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  • Profile picture of the author pingsters
    Banned
    What about going to golf clubs and offering them a 50% ?

    They can promote/ recommend your product to golf players locally. or they can just put banners etc in golf clubs.

    i am not sure how many club there are in sweden. but you can google it.
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  • Profile picture of the author Raydal
    Why not offer to send him a sample product for free
    so he can test it out for himself? In this way you
    are more likely to get his attention AND interest
    in promoting this for you. Let him be the first to
    tell you how much it would cost to send an email
    to his list before you offer the percentage deal.

    You may be surprised at after your initial gift
    he may send it out free of cost.

    -Ray Edwards
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    The most powerful and concentrated copywriting training online today bar none! Autoresponder Writing Email SECRETS
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    • Profile picture of the author 8485marketing
      Originally Posted by Raydal View Post

      Why not offer to send him a sample product for free
      so he can test it out for himself? In this way you
      are more likely to get his attention AND interest
      in promoting this for you. Let him be the first to
      tell you how much it would cost to send an email
      to his list before you offer the percentage deal.

      You may be surprised at after your initial gift
      he may send it out free of cost.

      -Ray Edwards
      For me this is hitting the nail absolutely on the head. You need to get this product into his hands, pictures and blurb stand a higher chance of it failing even if you have a phone call 'about' it. What you claim your product does needs to be backed through actual use.

      Personally, I would recommend that you try to arrange to meet this person on a golf course, take some pictures of him and the product, maybe also get the golf club in on it too, in particular if they send circulars out to members, you could find yourself with another 'affiliate'. Try to video the drive. Video some questions asked about the drive/general play with a standard club compared to your product, how it differs and why people will want it.

      If your day goes well, the promo email will be fail proof especially with your video evidence. Maybe some other players at the club on the day you do this can also try it out and post a quick 30 sec testimonial on using it. This will all add credibility to what you are doing and make you look like a frikkin genius!

      I wish you all the success in the world. Good luck!
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  • Profile picture of the author Tim_Carter
    As an additional channel try going to the golf courses and see if you can get it in the pro shops.

    Is this an informational product like a DVD or a device? If it can be converted to digital product you have all the golfers in the world as potential customers.

    Try making some connections in the USa and Canada. Maybe you can strike a deal. My brother is the head golf pro for the City Of Calgary. If he sees something that would make him money he is all over it. Probably most golf pro shops are like that.

    Just sayin that you may need a bigger market.
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    • Profile picture of the author svedski
      Originally Posted by Tim_Carter View Post

      As an additional channel try going to the golf courses and see if you can get it in the pro shops.

      Is this an informational product like a DVD or a device? If it can be converted to digital product you have all the golfers in the world as potential customers.

      Try making some connections in the USa and Canada. Maybe you can strike a deal. My brother is the head golf pro for the City Of Calgary. If he sees something that would make him money he is all over it. Probably most golf pro shops are like that.

      Just sayin that you may need a bigger market.
      Yeah this is something that I have thought about.
      Actually, this was my plan from the beginning.

      About the product: It's a training aid that helps golfers hit the ball farther.
      So it's a completley physical product and it's relativley big in size.
      There are some similar products in the States already (unfortunatley).

      I could probably create a free report and start building a golf-list of potential customers in the States and Canada, and get a drop shipper to handle the orders. This is going to take months of hard work though, and I just don't have any interest in pursuing it (would much rather start working on a niche that I'm genuinely interested in.
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  • Profile picture of the author GuruGuna
    I fear for you. You are self doubting yourself and if you don't fix that as a first thing you are going to fail.

    You need to come across as the person with the best product out there that is going to get golfers the range they want.

    Call this fellow. Ask him out for a round. Be confident when you talk to him on the phone. You need to sell your product to him. If you fail to do so, you will fail to sell to anyone else.

    He has a list. He needs to make money. He will be looking for good offers. Especially local offers like yourself. So have the confident and call him up. Offer him the 50%. If he asks for more, don't budge. 50% of something is better than 90% of nothing.

    If this fails, just drive to a few golf courses and offer the same damn thing. They all have shops inside. Golfers go there everyday with their hormones flowing... they will buy if you can have a few stores to agree to display your item.

    Good luck.
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  • Profile picture of the author David Keith
    yep, i would send it with a letter of some sort. Like Mr. Edwards points out you might even be able to get him to promote it for very little or even free possibly.

    I probably wouldn't lay out a full on pitch with every detail in the first letter. I would let it be more of a "here is what i have" thing "lets do some business". If you start putting all the fine print details out there you dont have as many options.

    Basically, this is just an attempt to get him to know your name more than an attempt to close the deal right off the bat. Once he knows you name so to speak then you have to sell him on the business side of things.
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  • Profile picture of the author greatjay
    I think you should send him an e-mail first, then if no response call him. But I think he will respond with that kind of offer
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  • Profile picture of the author PerformanceMan
    Call this guy up. Tell him you have a ton of respect for the work he's done online and you have a HUGE money making opportunity for him...

    Let him know he was THE GUY when you did research and you think you and he can sell 5,000 Golf Clubs together...

    Tell him how much that will be and stress it will be for 'sending a few emails...'

    If I was down to my last $5K on this sketchy deal I would hammer that poor guy until he capitulated...but that's just me
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  • Profile picture of the author kindsvater
    What you have not mentioned is the most important issue of all: PROOF.

    You have proof, right?

    If not, head over to the driving range and let some people try it out. I'd say pay some people but you spent your food money on product. Get some testimonials on paper or better - on video with your phone.

    Then, forget mailing him the product.

    Call up the guy's office to find out when he is free. Tell him or his secretary you have a revolutionary product, have testimonials, and you will be there on X date at X time to give him a free product to try it out for himself.

    You need the in person meeting.

    But if you don't have proof before trying to meet this person or mailing him a product, you're likely wasting your time.


    This is a big concern:

    I am not planning on continuing in this niche since I have basicly zero interest in it.
    I suggest you get real interested real fast.

    .
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    • Profile picture of the author JohnMcCabe
      It sounds like you just want to get out from under without losing your ass.

      Here's another option...

      Can you sell all 200 clubs to a shop, or even someone with an eBay golf business for 50%? Or even enough to cover your costs, if need be?

      Shipping all 200 at once has to be cheaper than shipping each one individually. That would open your prospect list immensely.

      It sounds like you're up against it for cash, or I'd suggest licensing the design to one of the big club makers. A good deal could set you up for a long time to come, but usually take time and contacts you don't have (or you wouldn't be worrying about one guy with a list).

      Good luck to you...
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  • Profile picture of the author jchengery
    Hello stolpioni,

    I definitely agree with many in this thread:

    - You need to send the product to him (preferably with a letter): He has to feel the product in his hands, see the quality of the construction, etc. Few, if any, will promote a product unseen and unfelt.
    - You need to talk to him at some point, and like David said, don't "play all of your cards" right off the bat - get him interested so you still have some leverage to work with.
    - I'm sure he'll probably like to hear how highly you think of him and that you had him in mind when you were putting together this product. (Don't overdo it, though - it could give him more leverage than you want him to have, especially if you indicate at all that he was THE guy you had planned on working with. Definitely don't indicate or show that he is the key to your product- he'll have all of the leverage otherwise).
    - I'd definitely emphasize that he doesn't have to do much - just send a few emails, and could profit considerably, even massively, especially if he thinks that the product is good. Most people will be willing to do a little to get a lot.

    I definitely would make sure that you find the market first in the future, then develop a product for that target market. While I think there is certainly a market for your product, you really want to find the market first, then offer what they want, rather than develop the product, then try to find one or more sellers.

    Hope this helps - good luck!

    Take care,

    Joe Chengery
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  • Profile picture of the author svedski
    WOW.
    Thank you so much for all your inputs!
    I defenatley have quite a few new things to think about now.

    From what I see my best move right now is to:

    1.) Send the guy a sample with a letter attached to it, saying something like "Hey Name, I got a new GREAT product that I wanted you to try. It's my treat, but would you kindly drop me a comment and let me know what you think about it?"

    2.) Go down to my local golfcourse and have people try the product and get a few video testimonials. Speak with the guys in the shop and see if they're interested.

    3.) If I havn't heard back from "the guy" in a couple of days, I'll give him a call and ask about what he thought about it. If he had time to try it etc.
    Then I'll send him my salespage with the video testimonials on it and ask him how much it would cost me for him to send an email out to his list, talking about my product.

    4.) Hope that it works, otherwise keep harrassing him until he complies.
    In the meantime, call golf shops etc. and try to strike a deal.

    5.) Profit

    Sounds good or what do you think?
    I've packed my sample already, just need to finish my personal letter that I'm going to attach. I'll do some ego-boosting on the guy and talk about how great my product is, and that the product is his to keep.

    Thanks again everybody, you've been a huge help!
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  • Profile picture of the author KingRoyal
    Well what I will say is that you have very attractive margins.
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  • Profile picture of the author China Newz
    First, this cannot be a secure way of living having no source of income and $5 in your bank account. Entrepreneurs have to find ways to support themselves while they start their businesses.

    1) Find a job that can support you financially while you pursue your entrepreneurial endeavors
    2) Persistently but tactfully approach your buyer with a well rehearsed, polished sales pitch (maybe 3 times at maximum)
    3) If he rejects it, then you need to find another buyer
    4) Use the internet, post in forums, check on international trade sites


    Best of luck!
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  • Profile picture of the author WillR
    Your first point of call should be everyday golfers. Is this actually something they want and is this actually something they would pay for? Have you done that research? I have watched far too many episodes of the Dragons Den where people have similar products they have worked on their whole life and assume people would want to buy but it turns out they are solving a problem that never actually existed or people didn't really care about in the first place.

    I'm not a golfer so I don't know but I would assume anything that helps increase distance is something people might not want to use because it would then be looked at as an unfair advantage of even cheating.

    So get out there on the courses and start putting your product in front of real golfers. If you can't sell your first 10 doing that then you are wasting this other guys time. If you can start selling them to everyday golfers then (and only then) is when you would start approaching other businesses to help push and sell your product to a much wider audience. But you need to prove it sells first. If you come to me with a product that you haven't been able to sell then I wouldn't be in a big hurry to promote it.

    That's one of the first questions they ask people on the Dragons Den. How many have you sold. If you have a boatload of stock and haven't managed to sell any then it means you either haven't tried hard enough or you have tried and it's something people didn't want.
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  • Profile picture of the author trade4861
    If the product says what you claim, send him one for trial and let the product sell itself. That way he'll feel better about gambling with his reputation.
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  • Profile picture of the author Ernest Simon
    Here is what you do: you do not think about yourself.

    You approqch him and connect to him. Find out if he needs some help with anything and do it for free. AFTER he knows you, offer him an opportunity to JV with you on a product launch.

    Tell him that he will earn 50% for mailing a few times and you will take care of the rest.


    If you offer that before he knows who you are, you will get rejected.
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  • Profile picture of the author NewParadigm
    tell him you would like him to review your product. If he likes it, he'll write a story about it. (free promotion). It's his job to find value for his list. He is always looking for good content and products to offer his list.

    And/or, just call him up and ask him what his advertising rates are. It's probably small. Tell him you are a budding entrepreneur and all your money is in your inventory, and you'll give him double his ad fee based on sales. He'll prob just put it in and charge you the base ad rate.

    Don't be tricky, just be honest. People like to help others out.
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  • Profile picture of the author Stuart Walker
    You need to send him the product so he can use it himself. If it works he'll be happy to promote it, he'll rant and rave about how incredible it is and everyone on his list will want it. Don't be cheap with this, expensive postage costs or not...send him the product. He cannot ignore it.
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  • Profile picture of the author PerformanceMan
    Don't forget the most important part of this whole thing: you can do it!
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    • Profile picture of the author JohnMcCabe
      Originally Posted by WillR View Post

      Your first point of call should be everyday golfers. Is this actually something they want and is this actually something they would pay for? Have you done that research? I have watched far too many episodes of the Dragons Den where people have similar products they have worked on their whole life and assume people would want to buy but it turns out they are solving a problem that never actually existed or people didn't really care about in the first place.

      I'm not a golfer so I don't know but I would assume anything that helps increase distance is something people might not want to use because it would then be looked at as an unfair advantage or even cheating.
      Will, serious golfers will spend the rent if they believe it will either add 10 yards to their tee shot or straighten out a banana slice or duck hook.

      I know one serious golfer (we share some DNA) whose apartment looks like a pro shop.

      Market isn't the problem. Reaching that market and being able to ship affordably is. And the shipping may not be the problem the OP thinks it is.

      Back in the day, I spent time working at an inbound call center for a major outdoor catalog. We got orders from all over the globe, even though sometimes the shipping was more than the order. And golfers are at least as serious about their sport.
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      • Profile picture of the author WillR
        Originally Posted by JohnMcCabe View Post

        Will, serious golfers will spend the rent if they believe it will either add 10 yards to their tee shot or straighten out a banana slice or duck hook.

        I know one serious golfer (we share some DNA) whose apartment looks like a pro shop.
        I know plenty of golfers also and I know when they first start out they usually want to buy everything. They are a good market to sell to. But that does NOT mean they will buy just anything. If the product is so good then he will have no problem going out and selling his first 10. Until then he shouldn't be worried about approaching others. You need to prove it sells first. If you can't sell it to the guys on the course then you won't be able to sell it to a list either.

        There have actually been a number of golf products go through the Dragons Den over the years with similar claims and they were met with the same skepticism because they had not been able to sell any of them. They had been working on the products for years, had a ton of stock, and hadn't sold any. It makes you wonder.

        This could be a good seller. But go out and prove it first.
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  • Profile picture of the author Tsnyder
    Given your admission that you aren't really interested in this
    niche and that you're just trying to dump your inventory I think
    your biggest problem will be gaining anyones trust enough to
    be willing to put their reputation on the line by recommending
    it to their subscriber list or buying clients.

    Physical products generally come with some kind of warranty
    against defects. If you don't offer one that will be a problem.
    If you do offer one who will be around to stand behind it?
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  • Profile picture of the author clever7
    You lost your enthusiasm because in your country golf is not the big deal it is for Americans. I have an American uncle who lives playing golf, thinking about golf, and doing everything related to golf all the time. Golf is more than a hobby for him.

    Perhaps you can find Americans who love golf and live in Sweden.








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  • Profile picture of the author Will Edwards
    I got one shot - If I blow it, I'll lose my whole net worth!
    And you forgot to add The Earth will explode
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  • Profile picture of the author JohnV88
    Why are you thinking of such small market why not sell your product worldwide ???
    Make an website & sell your product worldwide !
    Not trying to promote anything but I really help you sell your stuff online PM me !
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