Product sales page - is this really effective?

17 replies
Hey,

There are a lot of products which have a long, more than 10 minute video on their sales page. Is this really effective?

Just asking because I always get bored after 2-3 mins, because they talk about magic formulas, what gurus do, bashing gurus, etc, but they don't tell me any features or facts about the product that im interested in!

Almost all of the most popular products on clickbank have a long video on their landing pages - what are your thoughts?
#page #product #sales
  • Profile picture of the author ReferralCandy
    I think in today's internet generation, trying to sell anything with a clumsy video of anything more than 3 minutes is essentially suicide. If you're talking about a funny video, maybe 3 minutes is too little. But when you want to sell folks stuff and you make it boring and draggy for them, it doesn't get any worse.

    Our vid on the homepage is a mere 1m30s, even the most effective (funded) projects on kickstarter are short and sweet, so that's definitely the way to go.

    You could check out some awesome product videos over here.
    Demo Videos: What are some good examples of startup product demo videos, and who made them? - Quora

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    • Profile picture of the author ebusyness
      I think you answered your own q'n. If you get bored after 2-3 mins what does that tell you?!

      Keep value be concise. Keep it short and intriguing. This way they will be enticed into knowing more about your product!
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      • Profile picture of the author Paul Hooper-Kelly
        Hi Guys and Gals,

        It's now well established that a video sales letter can make a dramatic difference to conversions - as much as three times better than a traditional, long form sales letter.

        But the problem is many marketers think - just because it's a video - it will work like gangbusters. WRONG!

        The video still needs to contain all the elements that have made direct mail and now internet marketing (both forms of DIRECT selling) so effective. And so it needs to be tightly scripted, so viewers don't get bored.

        The big advantage with a VSL is that - done properly - it can tickle the emotional sweet spot of the prospect far more easily than the written word.

        For example, whilst it takes a top (and highly expensive) copywriter to paint beguiling word pictures of how the prospect will feel, once they own the product, it's far easier to do this with video and music.

        That's because the emotional part of the brain (the bit that decides to buy or not) thinks in pictures. Add to that the way music can instantly affect the emotions and you can see why a VSL is such an astonishing advance in marketing - when done correctly.

        Warmest regards.

        Paul

        P.S. There's no such thing as a boring sales letter - whether text or video - just bad ones!
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  • Profile picture of the author WillR
    Originally Posted by typoo999 View Post

    Just asking because I always get bored after 2-3 mins, because they talk about magic formulas, what gurus do, bashing gurus, etc, but they don't tell me any features or facts about the product that im interested in!
    If you get bored during the video then either:

    a) you are not the target market for that video and so you can't relate to it.

    or

    b) they have done a crap job of selling

    It can only be one of those two things that causes you to get bored during a sales video.

    If you are truly interested in something you could easily sit there and watch a 30 minute video. It all depends on how targeted the message is to you.
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    • Profile picture of the author Malcolm Thomas
      Originally Posted by WillR View Post

      If you get bored during the video then either:

      a) you are not the target market for that video and so you can't relate to it.

      or

      b) they have done a crap job of selling

      It can only be one of those two things that causes you to get bored during a sales video.

      If you are truly interested in something you could easily sit there and watch a 30 minute video. It all depends on how targeted the message is to you.
      This. Most people interested in a niche or subject won't get bored after 2 minutes of watching a video. Like Will said, it's either one or the other.
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  • Profile picture of the author AntoineM
    Originally Posted by typoo999 View Post

    Just asking because I always get bored after 2-3 mins,
    Then the video is doing a good job filtering someone who is potentially not interested in the offer.
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    • Profile picture of the author typoo999
      Originally Posted by AntoineM View Post

      Then the video is doing a good job filtering someone who is potentially not interested in the offer.
      I started this thread after checking a MMO product's sales page. I'm interested in IM (ok, I never bought any guides! ) but I always hated long sales pages and sales videos personally even for softwares- so I just hit the Previous Page button and check the next one...
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      • Profile picture of the author AntoineM
        Originally Posted by typoo999 View Post

        I always hated long sales pages and sales videos personally
        True. The idea behind any given sales method is not to convert 100%, but to convert more. So maybe you just don't respond well to VSL.

        But it seems VSL tend to convert more than long sales copy. Long sales copy tend to convert more than short sales copy. Short sales copy tend to convert more than no copy at all.
        At the end of the day, it's mostly a matter of finding the most appropriate sales method according to your niche and audience.

        And If you wanna know, I personally tend to be more attracted to short product descriptions with reviews from other customers
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  • Profile picture of the author butters
    Will makes a good point, I have watched long sales videos because the product had interested me, I have also gotten bored very quickly. So really it isn't about liking them or not, it is all about your interest you initially have in the product. If the marketer done his job per-sale then your watch it if they didn't, your move on.
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  • Profile picture of the author JohnV88
    I think the content , length & presentation of video highly depends on your targeted viewer. Take it like this if you are promoting an product to help newbies to make money online who have no idea how things go here & have no experience of online marketing than may be that 10 to 15 minutes long fancy video showing different things & a larger than life picture will work for them But if you are promoting something where your targeted viewers are way mature than your video should be made in different way where there should not be any BS only straight to the point showing some inside visuals of the programme & things like that....
    So consider your target viewer & made an video according to them not how you wanna make !
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  • Originally Posted by typoo999 View Post

    I always get bored after 2-3 mins, because they talk about magic formulas, what gurus do, bashing gurus, etc, but they don't tell me any features or facts about the product that im interested in!
    Then the problem is not the length, but their poor sale script not addressing what their prospect wants to watch.

    Like any sales page (written or video), it depends on A) whether you're a targeted prospect and B) the quality of the pitch copy.

    The sheer length is not really that relevant. For example: would you rather watch a good 3:00 hour movie or a bad 1:30 hour movie?

    I have a site selling a $500 product via a 54-minute sales video that converts at 1.72% from cold traffic (not bad at all for a $500 product).
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  • Profile picture of the author Joan Altz
    Yes, those videos are effective. I worked as a CSR for a guy who launched a product that had one of those videos - I think his was around 45 minutes long, and it only had a vague explanation of what the product really consisted of at the end of the video. No specifics ever. But his target was newbies to Internet Marketing who wanted "the dream," and yes, it was a successful launch, and yes, a lot of newbies purchased that and more just from watching the video.

    Selling a dream is much more effective than selling a plugin - and that was what he was really selling them, a simple plugin that created a simple sales funnel. You can buy that here for under $20. He sold his for $97 with an upsell of backlinking features for $197. And he got it, and nobody who made the purchase knew what they were getting until AFTER they purchased.
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  • Profile picture of the author zpoll92
    If you are using a Video on your sales letter, you could definitely increase your conversions, however I'd personally prefer the video to be under 3 minutes or so.

    It could really boost your earnings.
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  • Profile picture of the author mialove
    I understand what are you talking about, i feel the same.
    On the other hand, we can't argue with facts, and those videos sells great.
    (Most of top selling CB product has long boring videos on there sell page)
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  • Profile picture of the author stefanuskusuma
    The right product needs to address 3 things:
    1. Message
    2. Market
    3. Match

    If you are the right person, if won't be boring.
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  • Profile picture of the author dbrwn
    Shorter videos are indeed much better than those long ones that you see so many Internet marketers make trying to sell their stuff with all those hired actors, rented sports cars, and borrowed mansions and such.

    All you need to do in a video is to get straight to the point, don't show any screen shots of money earned, and just talk about what it is that you're offering. If you do that, then people will be more likely to purchase than if you were to make some huge video that spans several minutes trying to sell them on something.
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  • Profile picture of the author getrichinfo
    depend on the market and targeted audience
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