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BLOG: What percentage of subscribers is good? What is normal instead?

by Joe Ox
3 replies
I'm struggling understanding if I'm doing well or not

In another thread I've been told that if 15% of my visitors subscribe I'm doing very well (for a blog - no squeeze page).

1) But what is normal? What percentage of traffic who visits your blog subscribes?

And most of all:
2) How do you calculate it?
I do have a landing page and I tend to direct my all traffic there, but at least half of my traffic lands on a different page of my blog (I guess the organic half from google).
So for example, making up numbers, if in the past week I got:
1000 unique visitors to my blog
only 500 of them actually saw my landing page
and I got 50 subscribers

What is my subscribers rate?
50/1000 x 100 = 5%
or
50/500 x 100 = 10%

3) Do you count bounce backs?
At least 30% of my traffic comes from a google search unrelated with the topic of my site. I really wonder how they get on my blog because the domain name they keep searching does not exist.

Should I count them in my subscribers statistics?

Thank you for your help.
Joe
#blog #good #normal #percentage #subscribers
  • Profile picture of the author Malcolm Thomas
    Don't focus on the number of subscribers, focus on the quality of subscribers that you receive.

    I think you're asking the wrong question, the better question to ask is how well does your website convert your site's visitors into subscribers.
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  • Profile picture of the author tpw
    There is no such thing as a normal, average number. There is only your numbers, and your improvements upon your numbers.

    Even if you compared several marketers and their numbers, you would miss the bigger picture if you just look at numbers, since every marketer does this completely different from the next, ie traffic sources, sales funnel, mailing list management, communication style, sales copy approach, etc.
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    Bill Platt, Oklahoma USA, PlattPublishing.com
    Publish Coloring Books for Profit (WSOTD 7-30-2015)
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    • Profile picture of the author aisha121
      Hi guys, I also have a blog and a few subscribers but i'm not sure if its doing well. to be honest. At first i didn't pay attenetion, do subscribers add value to a site/blog in terms of ranking? Any help would be great thanks in advance
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