Do people actually still fall for flimsy WSO comments?

11 years ago

People who are new to the sales process get hooked by the emotion in the testimonials. Even though they know it might be hype and purchased testimonials, they can't help themselves. They think that if even 10% of the hype is true, it may be a good deal. So they buy.

It psychology, and people new to marketing always fall for that crap. Heck I STILL buy some of those :-)

~Olav

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Kal Sallam

11 years ago

BUY FROM PEOPLE YOU KNOW!

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kary yucef 11 years ago

Originally Posted by Kal Sallam

BUY FROM PEOPLE YOU KNOW!

Best advice ever !!!
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mekdroid

11 years ago

Gah! Sadly, yes, they do. I had the same feeling trying to pick CB products, it feels like putting your hands in a vat of snake oil and trying to sift through looking for diamonds!

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Joan Altz

11 years ago

Originally Posted by helpinghand182

Ever read a WSO and then the first three comments are something like

"OMG.I ....am........IN!!!! this is an incredible offer everyone should snap up now at this price it won't be around for long! xxxxx has been around for a long time with AMAZING products and I am a BIG fan of all his work"

"Are you CRAZY.. all this SUPER-D-DOOPER content for 7 bucks! You must be INSANE !!! Stop what your doing everyone and get this before xxxxx realizes the value"

Like is the target audience really that gullible? Does this actually work for people? Its a really thinly veiled attempt at social proof and establishing an authority figure.This also applies across other marketing channels but the WSO's are particularly cheesy!What do ye guys think?

I call them the "praise posse." And it's the reason I rarely buy a product when it first launches. I'll wait till page 2 or 3 when I start seeing some real buyers make comments about it and see what bugs or support issues are posted before I consider buying anything, even if it costs me more to do that.

But some sellers who I have purchased from before and had a good experience with I won't do that. I'll either buy soon or not buy at all, depending on the offer.

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Scotty Bee

11 years ago

I agree with olavlind.. For newbies it can be the excitement of the buy but I wonder if this is also what turns a lot of warriors off after they get a bit of experience under their belt. It may even give someone the feeling that they were ripped off when they were new and maybe it wasn't the wso of the century. Just my 2 cents
Scotty

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edlewis

11 years ago

Did you ever think that some people REALLY believe the products they are buying are great deals...?

If I buy something and I'm blown away by the value...I am going to say so in the thread.

Sure there may be some who are friends of the seller or part of some "mastermind" group with the seller...but some people are just satisfied and enthusiastic customers - no cheesy trick behind it.

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helpinghand182

11 years ago

Originally Posted by edlewis

Did you ever think that some people REALLY believe the products they are buying are great deals...?

If I buy something and I'm blown away by the value...I am going to say so in the thread.

Sure there may be some who are friends of the seller or part of some "mastermind" group with the seller...but some people are just satisfied and enthusiastic customers - no cheesy trick behind it.

No I don't. Hyperboles like "blown away by value" are just nuts especially when you know this when the product has been up a few hours

Just look at your last comment on the thread that made me post this thread.

"Too good of an offer to pass up...

And I personally LOVE the audio content. More content for me to listen to when I go on a walk!

Listening to "The Easy Way to Create Products Fast" right now. About 30 minutes thru and I can honestly say I've already gotten more than my money's worth...

Great offer....a true WSO!"

Come on man? You taking me for a fool?Keep that talk to the WSO itself

Interesting that you guys are saying it emotion selling. Its what I considered and I suppose it must work. Like another poster said anyone who does buy WSO is better off waiting to see till a thread reaches pages 3 or 4 and see how the buyer responds to feedback and look out for legit reviews.

Its just funny how obviously cringey they comments are sometimes!

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JSProjects

11 years ago

Originally Posted by helpinghand182

Interesting that you guys are saying it emotion selling. Its what I considered and I suppose it must work. Like another poster said anyone who does buy WSO is better off waiting to see till a thread reaches pages 3 or 4 and see how the buyer responds to feedback and look out for legit reviews.

Its just funny how obviously cringey they comments are sometimes!

Exactly. The "true" reviews / opinions come later on in the thread. From the people who aren't being nice just because they got a free review copy.

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edlewis 11 years ago

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scrofford

11 years ago

Emotion sells. People always buy on emotion and justify it with logic later.

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JSProjects 11 years ago

Originally Posted by scrofford

Emotion sells. People always buy on emotion and justify it with logic later.

This.

Which is unfortunate. There are a LOT of GREAT WSO's. But they tend to get lost in the hyped-up ones promising the world.
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Kal Sallam 11 years ago

Originally Posted by scrofford

Emotion sells. People always buy on emotion and justify it with logic later.

Emotions are somethings Fake reviews are something else, just saying
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- scrofford 11 years ago
  
  Originally Posted by Kal Sallam
  
  Emotions are somethings Fake reviews are something else, just saying
  
  Yep I agree completely. The problem is that you don't REALLY know if the reviews are fake or not. Of course you can make a good educated guess, but you never really know. And selling on emotion can seem like hype and fake if the copywriter goes over the top with the sales letter or people go too far over the top with testimonials by exaggerating.
  
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Malcolm Thomas 11 years ago

Originally Posted by scrofford

Emotion sells. People always buy on emotion and justify it with logic later.

This right here. Appealing to a buyers emotions is the #1 tactic you can use as a seller. Once you got a persons emotions hooked, they will later rationalize their purchase.

Sometimes this is what is called impulse buying.
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- sandalwood 11 years ago
  
  I've reviewed several WSOs and if I thought they were worth a shout I gave it to them. If I didn't think they were all that great I politely told the seller I wouldn't give his material a review. But that's just me. If you ask for an honest review that is what I will give you.
  
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  helpinghand182 11 years ago
  
  Does this mean that if the product was good you left a review and if it was bad you didn't leave any review?
  
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tz6119

11 years ago

I guess if I get dragged in and fall for the hype and overstated comments then decide to purchase. Which I have done many times by the way. Then shelve it for later use(maybe).
Is that a bad thing?
Or was it just good sales copy.

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helpinghand182

11 years ago

Originally Posted by tz6119

I guess if I get dragged in and fall for the hype and overstated comments then decide to purchase. Which I have done many times by the way. Then shelve it for later use(maybe).
Is that a bad thing?
Or was it just good sales copy.

Sales copy is sales copy. Good sales copy will make you fall for it and purchase the product.

However if you fall for enthusiastic comments such as the ones I have wrote above then that is a pretty ridiculous on your part unless your entirely naive to the marketing world-- and then why are you here in the first place?

My query is not about the sales copy. Its about the cringey "WOW, What VALUE. This has the potential to be the BEST WSO EVERRR!" comments that you will find right now when you pop by to the WSO forum.

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tz6119 11 years ago

Has anyone ever been enthusiastic about a product they have bought?

Has anyone ever experienced the WOW factor?

I'm not telling.
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- helpinghand182 11 years ago
  
  Originally Posted by tz6119
  
  Has anyone ever been enthusiastic about a product they have bought?
  
  Has anyone ever experienced the WOW factor?
  
  I'm not telling.
  
  Are you trying to say these comments are legit?
  
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  tz6119 11 years ago
  
  No not at all. Probably not.
  
  I have been blown away and thought Wow before. If I think Wow I do tell people.
  
  Personally I skip over the hype and most the testimonials. Read between the lines.
  
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ThePromotionalGuy 11 years ago

HH,

I read through many of the WSO offers that come through. What is more surprising to me is that I rarely read a testimonial where someone actually bought the WSO, studied it, took action, had a result and described what did or did not happen. They are out there just few and far between.

If any creator of a WSO thought through the creation process beforehand they should want confirmed results from others first, as the marketing greats of old taught us, before launching something strictly from their own results.

With confirmed results from others it positions the creator of the WSO as having tested their process thoroughly using 3rd party individuals and groups. Tweaking the areas that come to light from the test results. Already having many of the buyers questions answered before they are asked, all before the WSO launch.

This positions any creator of a WSO as BELIEVABLE! When you are believable and are known for your thoroughness you make it real easy for buyers to purchase, not just at the time of the WSO launch but also with future projects.

The other area any creator of a WSO short changes themselves and robs themselves is not having testimonials that carry weight.

"His products are great" doesn't carry the same message weight to the reader as "I bought it, took action and increased my _____ using this system"

"She took me by the hand and taught me how to tweak our system and we increased readership by 24%" instead of "She really knows her way around IT"

Simply put most of the WSO's I read are putting their proverbial cart before the horse and their proven results are subjective and quite honestly one invites the dreaded "Please Refund My Money".
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ronrule

11 years ago

Originally Posted by helpinghand182

Ever read a WSO and then the first three comments are something like

"OMG.I ....am........IN!!!! this is an incredible offer everyone should snap up now at this price it won't be around for long! xxxxx has been around for a long time with AMAZING products and I am a BIG fan of all his work"

"Are you CRAZY.. all this SUPER-D-DOOPER content for 7 bucks! You must be INSANE !!! Stop what your doing everyone and get this before xxxxx realizes the value"

Like is the target audience really that gullible? Does this actually work for people? Its a really thinly veiled attempt at social proof and establishing an authority figure.This also applies across other marketing channels but the WSO's are particularly cheesy!What do ye guys think?

Surprisingly, those are the exact type of comments people genuinely leave. I've received them on a couple WSO's from people who aren't affiliates and haven't been given a review copy.

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WillR

11 years ago

"$7? I would have happily paid $997 for this same information. What a steal. Get this while you can."

I just LOVE those comments. People who have been given a free review copy so they didn't even pay $7 for the product and then they are trying to tell us they would have paid $997. What a load of you know what.

You'd be very well advised to ignore most of the first page or two of comments in popular WSO's. You will find a lot of the times they are just full of comments and reviews from their partners, affiliates, mastermind members, etc. I know this because I've seen that side of things.

The real customer reviews and the reviews you want to concentrate on are those that start after about page 2. This is when you are hearing from real customers and also when any issues the product has are more likely to be brought up since people have had a chance to play around with the product.

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JSProjects

11 years ago

Originally Posted by WillR

"$7? I would have happily paid $997 for this same information. What a steal. Get this while you can."

I just LOVE those comments. People who have been given a free review copy so they didn't even pay $7 for the product and then they are trying to tell us they would have paid $997. What a load of you know what.

You'd be very well advised to ignore most of the first page or two of comments in popular WSO's. You will find a lot of the times they are just full of comments and reviews from their partners, affiliates, mastermind members, etc. I know this because I've seen that side of things.

The real customer reviews and the reviews you want to concentrate on are those that start after about page 2. This is when you are hearing from real customers and also when any issues the product has are more likely to be brought up since people have had a chance to play around with the product.

100% spot on!

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ronrule

11 years ago

Originally Posted by WillR

You'd be very well advised to ignore most of the first page or two of comments in popular WSO's. You will find a lot of the times they are just full of comments and reviews from their partners, affiliates, mastermind members, etc. I know this because I've seen that side of things.

The real customer reviews and the reviews you want to concentrate on are those that start after about page 2. This is when you are hearing from real customers and also when any issues the product has are more likely to be brought up since people have had a chance to play around with the product.

Eh, sometimes... I don't give out review copies, so all of my comments are from buyers, but I do consolidate them back to the original post to break up the squeeze page. I've found it helps with sales tremendously - once a thread is several pages deep, people aren't reading the comments and tend to ask the same questions over and over. By putting the relevant stuff right in the front, they're all seeing it.

Maybe that's turning off some buyers, but it seems to be making the point with the majority vs. not doing it.

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Clausenlt

11 years ago

If your audience are people who will sign a petition that says "My signature to this petition makes it official, I'm a Moron" then yeah by all means it works. (People sign the moron petition...

People sign "I am a moron" petition without...

)

ROFL!

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Paul Myers

11 years ago

How many times a month do we need this same thread?

See WillR's post above for the best advice in it. The rest is all the same stuff, recycled from every other incarnation of this thread.

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anton343

11 years ago

Originally Posted by Paul Myers

How many times a month do we need this same thread?

See WillR's post above for the best advice in it. The rest is all the same stuff, recycled from every other incarnation of this thread.

I haven't seen this same thread before and there seems to be enough people commenting that suggests they haven't.

The advice to check out page 2/3 was something I found useful and will use in the future. I am sure others found this useful advice so maybe if similar threads have been around before this thread still has some use and thanks to the OP for posting

Anton

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Paul Myers

11 years ago

I haven't seen this same thread before and there seems to be enough people commenting that suggests they haven't.

Or they've seen it and are commenting again, as is the case for at least a few of the folks in the thread.

The OP has been a member here for 2 months, and feels comfortable implying that some random chunk of the members are liars, based on absolutely nothing but his own skepticism. The only concrete example he gave was an attempt to rebut someone by pointing to their non-hyped review of a product they had paid for and for which they were not an affiliate or otherwise connected.

Yeah. That's real useful.

When called on it, one of his responses was, "Are you trying to say these comments are legit?," which amounts to claiming none of them are. Which is far more absurd than the "problem" he pretends to be addressing.

We have some simple rules as far as reviews in the WSO section. You have to have bought the product or received a review copy to comment on it. If you are an affiliate for the product, or received a review copy, you must disclose that along with your review. Failure to do so will result in deletion of the comment and (almost always) a ban for some period.

If a seller is found to be actively involved in promoting or posting fake reviews, we ban them.

Just like everywhere else in life, some people are more enthusiastic in their expressions than others. And, sometimes, the offers really warrant the "over the top" comments. A good example would be any of Max Rylski's graphics products.

This generic bashing stuff gets old. It accomplishes nothing useful at all.

Paul

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SEOAiko 11 years ago

Originally Posted by Paul Myers

This generic bashing stuff gets old. It accomplishes nothing useful at all.

Paul

I couldn't agree more. We can do better than bashing and make other people agree or comment on what we have to say.

All of us here are moderators and if someone intended or by chance made a mistake, we can always report them or warn them. I'm not sure on how to handle fake reviews by people (as for your concern, the first page comments). Who knows they have had the offer before and are keen to endorse what they believed was great?

Perhaps, we can check on their previous posts. If they are doing this every time, we may think they are paid to post such reviews. Hard to tell, it's not easy to prove a thing without proper evidences.

To the OP, I find this very helpful, you might want to check

http://www.warriorforum.com/main-int...moderator.html
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helpinghand182

11 years ago

Originally Posted by Paul Myers

Or they've seen it and are commenting again, as is the case for at least a few of the folks in the thread.

The OP has been a member here for 2 months, and feels comfortable implying that some random chunk of the members are liars, based on absolutely nothing but his own skepticism. The only concrete example he gave was an attempt to rebut someone by pointing to their non-hyped review of a product they had paid for and for which they were not an affiliate or otherwise connected.

Yeah. That's real useful.

When called on it, one of his responses was, "Are you trying to say these comments are legit?," which amounts to claiming none of them are. Which is far more absurd than the "problem" he pretends to be addressing.

We have some simple rules as far as reviews in the WSO section. You have to have bought the product or received a review copy to comment on it. If you are an affiliate for the product, or received a review copy, you must disclose that along with your review. Failure to do so will result in deletion of the comment and (almost always) a ban for some period.

If a seller is found to be actively involved in promoting or posting fake reviews, we ban them.

Just like everywhere else in life, some people are more enthusiastic in their expressions than others. And, sometimes, the offers really warrant the "over the top" comments. A good example would be any of Max Rylski's graphics products.

This generic bashing stuff gets old. It accomplishes nothing useful at all.

Paul

Hey. I read the being a better member moderator thread and found it useful while agreeing with what that is about.

However I am not attempting to "bash" anyone or claim anyone is doing fake reviews. I have not mentioned fake reviews in any previous post.

Regarding the validity of the thread - I have not seen one other thread on WSO comments and when I search the forum for "WSO comments" I bring up no likewise threads. If there is I would like some links so I can read through them.

This thread has 439 views at the time of writing so there is definite interest in the topic. While you personally may have seen similar threads in your time you must respect people who haven't and would like to discuss the topic.Especially if there is not a sticky or obvious thread of similar ilk.

Yes I have only been a member since the turn of the year.I am trying to become a little more involved in the community as I start to understand how things work around here.I am trying to be as "real" as possible. I am not promoting anything or affiliating anything and I am sure there are people reading this who appreciate that.

This thread was not about fake reviews. This was about flimsy WSO comments that in reality hold little value or information about the product. Personally,like a few others have noted they have the opposite effect on me and make me feel the WSO is using obvious underhand tactics that should not be necessary if the product holds true value as stated.

For example a new WSO is released and the first 5 comments are hyped up mega value comments that are made by those involved in the a "mastermind" group or those who have been given a free product review.

Its not "skepticism" as you like to point out.. Its realism. When a person comments use ridiculous hyperbole withing 20 minutes with buzz words like WOW and call to actions like GET IT NOW or this is crazy value at 7 bucks it should be 497 there is such a clear alterior motive going and there is a clear reason to look out for not falling into this trap of social proof and establishing authority.

I am not claiming a "random chunk" of members are liars like you say. I am wondering to these WSO comments hold much weight and according to some posters above due to "emotional" purchases they do!

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