Newbie Needs Help - Should i Structure My Emails Like This???

Normally I wouldnt post about this as its not my expertise . There is only one answer to this question though, and thats to split test!

I know its not the answer your looking for but to me it is the best answer.

Other than that, what would you think if you received these type of emails? Do you think it would look spammy? Im not saying it is or isn't because I would have to actually see the emails to get a feel for what I would personally think. But you can always step outside of the 'marketing' mode and go back into 'consumer mode' . Even as a marketer you still buy things and are still persuaded by marketing tactics everyday . What works on you - as a buyer .

First and foremost, you should establish yourself as being a helpful problem solver to them. They are not interested in what you're selling or promoting to them right now, they are interested in what you have to solve their problem. If you got them on your list through solo ads and especially single opt in, they definitely don't have a clue as to who you are and your emails will probably not even get opened.

So making a long story short, your first goal is to provide valuable information and work on getting your emails opened. Once you see they are opening up your email, then and only then will they start to open their wallets/purses and buy from you.

It's always going to be a know, like and trust issue with online or internet marketing. Hope this helps.

I think it really depends on how useful the information is for the people on your list.

This means that you're actually solving the problems of your subscribers.

If the information is just there to try to disguise the fact that you're pitching, your subscribers will probably see straight through the ploy.

It also depends on whether the thing you're promoting naturally flows on or is an extension of the information that you're giving. If it does, you might get away with it.

You will have to test it to be sure though, with your list...

Hi Nic,

Don't be afraid to promote..

You are on the right direction:
1. Give good content/ value
2. Promote your product..

There are no contradictions in provide both in your
Email marketing..

These are totally fine.

To have better conversion rate, you néed to
Structure your content around your product..

Do not hard sell your product..
Relationship building is more than providing
Good value.. You need to do more such as
Sharing your experience, personnel opinion, etc..

There are more to emailing marketing than just these..

Got to do more testings to understand your list..

PM me if you need more help on these..

I will be able to provide you with more advices..

All that in 250 words? Seriously?

Building trust and responsiveness from your readers will take a lot more work than that. Look around at email newsletters (ezines, for want of a better word) from those of us who write them for a living - that's your objective, right? - and you'll see that 1-2000 words is more like it.

Short emails may be fine for the odd announcement, but real newsletters that people take the time to read demand a lot more input from you, the writer.

If recipient feels they are getting too many emails and product offers from someone they are likely to stop opening the emails, or unsubscribe. Some marketers don't mind this as they are aggressively getting new subscribers to replace the lost ones.

Other marketers over-deliver free and helpful information and only gradually and occasionally send affiliate links after they have built up a relationship.

A lot will depend on what you want your relationship with your list to be. Then test, split-test, and monitor the results.

Regards

I agree with Martin.Avis. 250 words is pretty thin. I can't even get warmed up with 250 words. If you're going to be pitching them in every email I'd say you need three times that much content or more, good content.

If you structure your emails in such a way that all of your affiliate links and other promotional links are towards the bottom and the content above, then you shouldn't have any problems converting. However, if you start placing affiliate links and other sales links inside the body of the message, then personally it looks to be pushy.

You want to convey any information that you want to convey first, and then provide any sales material at the bottom of the message. At least that's my personal take on this.

The best answer to your question is for you to test yourself and see the results that you get. If you get great results then you're on to something good, if not, well then continue to test and tweak. Different things work better for different people.

I think it is a good idea. However, you should really focus on building a strong relationship with your list before sending them affiliate offers. Establish yourself as an expert in the niche first, try to give away some free gifts or reports first. Once you have enough trust, then you can ask them to buy products.

An affiliate email is a news about some interesting new product. dont recommend a product unless you are satisfied yourself. If you dont feel good buying a product then chances are that majority of your list wont buy it either. So only recommend high quality stuff and stay far away from crap products. This way you will save your relationship and your subscribers money.

This. Exactly.

Some things are far more worthwhile split-testing than others.

It's always convenient/vaguely plausible for people posting in forums to point out that the only way to be absolutely certain about anything is to test it for yourself. It isn't always very helpful. One has to choose what to test, and how, after all.

Nicolas, you need to stop listening to people mindlessly saying "test it". Some things are too nonsensical and ridiculous to test, and this is one of them.

And for someone trying to make money in IM/MMO markets not to appreciate this throws light on the true, concealed problem, here.

Absolutely no impoliteness intended, but these two sentences very neatly demonstrate the inherent conflict for you, Nicolas, and the matter that needs attention: you describe yourself as a "newbie" yet you're choosing to involve yourself in IM/MMO markets and trying to build trust in your own expertise among an audience of people many of whose experience and knowledge are well beyond yours. You're trying to teach people about making money from something from which you're not yourself making any money. That's the real problem, here. And until you remedy that, the reality is that it isn't going to make a whole lot of difference to you how often you send out emails, what length they are, or what proportion of them is promotional. Please excuse the observation that analysing that is simply yet another misguided attempt to paper over the cracks.

Judging by the threads you've started off recently, nothing much has changed for you since this conversation, a few months ago.

There are reasons for that, but you're ignoring them. Sorry.

imho. test it.. every list is unique.. most importantly, give them value and also understand their needs. What works for other might not work for you..

To Your Fun & Freedom
Jackson Tan

You'd have to test it out man, if you haven't check out Autoresponder Madness by Andre Chaperon (google it) or bensettle.com.

Both of those dudes know their shit when it comes to getting high response rates in email marketing.